Why most customer-based initiatives fail, and how to solve the problem. http://www.linkedin.com/today/post/article/20130718122906-36792-how-to-get-ahead-lie-cheat-and-steal

1. The Wisdom of Giving

3. Givers
Takers
Matchers
Takers put
their own
interests
above the
needs of
others.
Givers pay the most
attention to what
others need from
them.
Matchers protect
themselves by
seeking reciprocity.
Many would like to be
givers but feel too
vulnerable.

6. Givers…

7. Smart companies…

9. Stupid companies…

10. Wanted: companies for our beta program

11. Wanted: companies for our beta program

12. Created by Bruce Kasanoff, based on conversations
with Adam Grant and Dane Barnes.
Bruce Kasanoff, Now Possible
(203) 341-9448 bruce@nowpossible.com