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Internal analysis in practice
1. Internal Analysis in Practice:
Templates for Firm and Case Analysis
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
2. Five Forces Templates
Preview
âąâŻ Challenges in Using Case Analyses
âąâŻ Internal Analysis Templates
§ï§âŻ Structure
§ï§âŻ Example
§ï§âŻ Usage
âąâŻ Extensions & Limitations
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
3. Five Forces Templates
Challenges in Using Cases
âąâŻ Wide Ranging Guidance for Internal Analysis in Strategy Textbooks
§ï§âŻ From no pages of coverage
§ï§âŻ To Wheelen & Hungerâs 28 pages of IFAS (Int. Factor Analysis Summary)
§ï§âŻ Most include some kind of checklist, but not specific structures
âąâŻ Student Learning Preferences
§ï§âŻ Millennials want structure -- believe it or not!
§ï§âŻ If students are required to develop their own structure
§ï§âŻ It will demotivate most and increase procrastination
§ï§âŻ It will produce an inferior structure and analysis
§ï§âŻ Less time will be spent on analysis
âąâŻ Providing a structure for students addresses these issues well
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
5. Five Forces Templates
Internal Analysis Template
§ï§âŻ Template Mechanics
§ï§âŻ Subcategories are guidelines, not mandates
§ï§âŻ Each organization is different, each analyst may see things differently
§ï§âŻ Subcategories provide a starting point and ideas about what to analyze
§ï§âŻ Assessment
§ï§âŻ Descriptions, effectiveness, evaluations, benchmarking, mission fit, etc.
§ï§âŻ Can be text, charts, tables, etc.
§ï§âŻ S/W
§ï§âŻ For each item analyzed, strength and/or weakness identified
§ï§âŻ In some cases it can be both
§ï§âŻ Space utilization
§ï§âŻ Adjustments to column and/or row sizes as needed
§ï§âŻ Each section of the Internal Analysis on a separate page
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
7. Five Forces Templates
VRIO Analysis
âąâŻ Is a core competence a distinctive competence?
âąâŻ Answer these questions (4 yes = distinctive competence):
§ï§âŻ Is there Value to customers/organization?
§ï§âŻ Is there Rarity among competitors?
§ï§âŻ Is there Inimitability for future competitors?
§ï§âŻ Is there Organization to fully exploit it?
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
10. Five Forces Templates
Internal Analysis Templates Usage
âąâŻ M.B.A. Students
§ï§âŻ Semester-long strategic management consulting project for local organization
§ï§âŻ In conjunction with other templates (e.g., industry analysis, MOWST Matrix, etc.)
âąâŻ Undergraduate Strategic Management (Capstone)
§ï§âŻ Case analysis (Toyota latest used)
§ï§âŻ Comprehensive final exam case
âąâŻ Consulting
§ï§âŻ Small businesses, non-profits, start-ups
âąâŻ Former Students
§ï§âŻ In-class projects led to larger use within companies
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
11. Five Forces Templates
Extensions & Limitations
âąâŻ Extensions
§ï§âŻ More guidance for what to include in âAssessmentâ blocks
§ï§âŻ Weighting of factors/forces? (may exceed user utility limits)
âąâŻ Limitations
§ï§âŻ Designed for use over multiple class periods
§ï§âŻ Quantitative measures still not explicitly called for
§ï§âŻ Userâs understanding of underlying principles will strongly impact quality and
accuracy of strategic insight gained
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
12. Five Forces Templates
Internal Analysis in Practice:
Templates for Firm and Case Analysis
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
Eastern Illinois University
medobbs@eiu.edu
217-581-6925
600 Lincoln Ave.
Charleston, IL 61920
Michael E. Dobbs, Ph.D.
Assistant Professor of Management
13. Industry Analysis
Michael E. Dobbs, Ph.D.
Assistant Professor of Management