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Profit-Making Ventures for Non-Profits:
                       Promise and Peril

                 Michael D. Aaronson & Richard Streitfeld
                             October 5, 2011



A Service
   Of:                                     Sponsored by:
INTEGRATED PLANNING
Advising nonprofits in:	

          www.synthesispartnership.com	

•  Strategy	

•  Planning	

                                    (617) 969-1881	

•  Organizational Development	

   info@synthesispartnership.com	




A Service
   Of:                                                                Sponsored by:
Affordable collaborative data
             management in the cloud.

A Service
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Today’s Speakers



                 Michael Aaronson                          Rich Streitfeld
                   CPA, Founding Partner                       CPA, Partner
                             Aaronson Lavoie Streitfeld Diaz and Co



Assisting with chat questions:                                                            Hosting:
April Hunt, Nonprofit Webinars                                                Sam Frank, Synthesis
                                                                                      Partnership
 A Service
    Of:                                                   Sponsored by:
Promise
                               and Peril
                                Profit Making Ventures
                                        for Non-Profits


Michael D. Aaronson
Certified Public Accountant




Richard Streitfeld
Certified Public Accountant
To download a copy of the
      outline for this talk
                click here
Considering a for-profit venture?



   Why?
What is your reason for considering
a for-profit venture?

 Is it a program that is related to the non-profit’s
 existing activities and core purpose, and will
 supplement that purpose as well as generate
 funds?

 Or is it unrelated to the organization’s purpose
 and being contemplated purely as a vehicle to
 generate funds for the whole organization?
Both are valid...



 But clarity on your goals is critical at the outset
 because your choice drives the structure
 of the venture.
Contrary to popular belief...



 Non-profits have wide latitude in establishing
 for-profit ventures, even if it is seen as having
 an unfair advantage.
However...



 The non-profit may be subject to normal
 corporate taxes for an unrelated venture.
No matter what, you’ve got to have a



            Plan.
50% of all businesses fail,
and you have the additional concern
of making sure the core mission and
 financial stability of the non-profit
      itself is not threatened.
A rigorous business plan, just as if you
were an individual planning to open a
restaurant, is necessary.

The board and key management players
need to achieve consensus before
launch.
Who is your competition? How will they
react? Say you are starting a coffee shop
run by adults with disabilities. Will the
popular venue down the street take
umbrage and protest that you have an
unfair advantage? Will they claim that
in the press, or will the press be
sympathetic to your cause?
What is your budget...
month to month,
several years out?

This is key!
Do worst case and best case scenarios.

How much money do you need to start
and where will you get it?

How long will it take to break even?
Can it be self-sustaining?
How deep are the sponsoring organization’s
pockets and how much will it commit to?

How will you market the new venture?

Will staff be tempted to leave your existing
organization if the new venture has better
pay and benefits?
Forms of Organization

Examples...
Non-profit starts a related for-profit venture
within its own structure.
For instance...




                         A vocational school starts a
            catering business as a training program.
Non-profit starts an unrelated for-profit venture
within its own structure,




                             and will be subject to
       Unrelated Business Income Tax (UBIT) rules.
For instance...




   A museum starts a restaurant, open to the public
     even when museum is closed, and with several
                additional locations around town.
The non-profit starts a related for-profit venture,
owned by the non-profit,




                      but keeps it separate for legal
                           and operational reasons.
For instance...




           A Community Development Corporation
        establishes a Rental Management Company.
The non-profit forms and owns an external,
unrelated venture,




       solely to generate funds for its core mission.
For instance...




         A food bank starts a walk-in passport office
        solely to generate funds for its core mission.
Advantages and
Disadvantages
  of the Different Structures
Integrated:       one organization...


    Pros
      Lower cost
      One structure and board
      No public confusion of purpose
      Unified management


    Cons
      Separate records for unrelated business income tax
      Board unfamiliarity with a for-profit
      Deficit may drain the non-profit
Separated:        non-profit owns or is linked to the
for-profit but the for-profit is a separate entity...


       Pros
         Wider latitude in choice of activities
         More Flexibility in determining pay and benefits
         Business focused and separate board
         Lower risk of IRS challenge on UBIT grounds,
         and subsequent spin-off


       Cons
         Higher costs for additional structure
         A potential for activities to drift so far from the
         organization’s mission, that the public is confused
UBIT
Unrelated Business Income Tax
For non-profits with
“unrelated activities”

 Even with paying UBIT, if the revenues of the for-profit activities are a
 substantial percentage of its total income, a spin-off may be needed.


 There are many grey lines . For instance, AARP has been challenged on its
 UBIT exemption regarding sales of insurance policies.


 There are many clear exemptions. For example, if all the work was done by
 volunteers or can be classified as a one-time activity.


 Non-profits file a 990-T for UBIT, and may allocate non-profit overhead to
 the for-profit venture as appropriate.
There are new structures and designations, like
L3C Low-profit Limited Liability Companies.

  These are state by state, not federal.


  Allows for “program-related investments” by foundations, individuals
  and institutional investors. Can be “tiered” by risk exposure.


  Charters establish that they have “double bottom lines” so members are
  less able to challenge decisions on the basis of profit/lack thereof.


  Untested; many see great promise of opening traditional lenders and
  investors to more socially beneficial causes, others see potential confusion
  and are more skeptical.
Thank you for joining in
      Aaronson Lavoie
 Streitfeld Diaz and Co
   Certified Public Accountants

                  1604 Broad Street
            Cranston, Rhode Island
                              02905
                                     
               phone: 401 223 0205
                    web: alscpa.com
           email: rich@alscpa.com
           or michael@alscpa.com




                                        Created by Rebel Headquarters
Find listings for our current season
               of webinars and register at:

                 NonprofitWebinars.com


A Service
   Of:                            Sponsored by:

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Profit-Making Ventures for Non-Profits: Promise and Peril

  • 1. Profit-Making Ventures for Non-Profits: Promise and Peril Michael D. Aaronson & Richard Streitfeld October 5, 2011 A Service Of: Sponsored by:
  • 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com •  Strategy •  Planning (617) 969-1881 •  Organizational Development info@synthesispartnership.com A Service Of: Sponsored by:
  • 3. Affordable collaborative data management in the cloud. A Service Of: Sponsored by:
  • 4. Today’s Speakers Michael Aaronson Rich Streitfeld CPA, Founding Partner CPA, Partner Aaronson Lavoie Streitfeld Diaz and Co Assisting with chat questions: Hosting: April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership A Service Of: Sponsored by:
  • 5. Promise and Peril Profit Making Ventures for Non-Profits Michael D. Aaronson Certified Public Accountant Richard Streitfeld Certified Public Accountant
  • 6. To download a copy of the outline for this talk click here
  • 7. Considering a for-profit venture? Why?
  • 8. What is your reason for considering a for-profit venture? Is it a program that is related to the non-profit’s existing activities and core purpose, and will supplement that purpose as well as generate funds? Or is it unrelated to the organization’s purpose and being contemplated purely as a vehicle to generate funds for the whole organization?
  • 9. Both are valid... But clarity on your goals is critical at the outset because your choice drives the structure of the venture.
  • 10. Contrary to popular belief... Non-profits have wide latitude in establishing for-profit ventures, even if it is seen as having an unfair advantage.
  • 11. However... The non-profit may be subject to normal corporate taxes for an unrelated venture.
  • 12. No matter what, you’ve got to have a Plan.
  • 13. 50% of all businesses fail, and you have the additional concern of making sure the core mission and financial stability of the non-profit itself is not threatened.
  • 14. A rigorous business plan, just as if you were an individual planning to open a restaurant, is necessary. The board and key management players need to achieve consensus before launch.
  • 15. Who is your competition? How will they react? Say you are starting a coffee shop run by adults with disabilities. Will the popular venue down the street take umbrage and protest that you have an unfair advantage? Will they claim that in the press, or will the press be sympathetic to your cause?
  • 16. What is your budget... month to month, several years out? This is key!
  • 17. Do worst case and best case scenarios. How much money do you need to start and where will you get it? How long will it take to break even? Can it be self-sustaining?
  • 18. How deep are the sponsoring organization’s pockets and how much will it commit to? How will you market the new venture? Will staff be tempted to leave your existing organization if the new venture has better pay and benefits?
  • 20. Non-profit starts a related for-profit venture within its own structure.
  • 21. For instance... A vocational school starts a catering business as a training program.
  • 22. Non-profit starts an unrelated for-profit venture within its own structure, and will be subject to Unrelated Business Income Tax (UBIT) rules.
  • 23. For instance... A museum starts a restaurant, open to the public even when museum is closed, and with several additional locations around town.
  • 24. The non-profit starts a related for-profit venture, owned by the non-profit, but keeps it separate for legal and operational reasons.
  • 25. For instance... A Community Development Corporation establishes a Rental Management Company.
  • 26. The non-profit forms and owns an external, unrelated venture, solely to generate funds for its core mission.
  • 27. For instance... A food bank starts a walk-in passport office solely to generate funds for its core mission.
  • 28. Advantages and Disadvantages of the Different Structures
  • 29. Integrated: one organization... Pros Lower cost One structure and board No public confusion of purpose Unified management Cons Separate records for unrelated business income tax Board unfamiliarity with a for-profit Deficit may drain the non-profit
  • 30. Separated: non-profit owns or is linked to the for-profit but the for-profit is a separate entity... Pros Wider latitude in choice of activities More Flexibility in determining pay and benefits Business focused and separate board Lower risk of IRS challenge on UBIT grounds, and subsequent spin-off Cons Higher costs for additional structure A potential for activities to drift so far from the organization’s mission, that the public is confused
  • 32. For non-profits with “unrelated activities” Even with paying UBIT, if the revenues of the for-profit activities are a substantial percentage of its total income, a spin-off may be needed. There are many grey lines . For instance, AARP has been challenged on its UBIT exemption regarding sales of insurance policies. There are many clear exemptions. For example, if all the work was done by volunteers or can be classified as a one-time activity. Non-profits file a 990-T for UBIT, and may allocate non-profit overhead to the for-profit venture as appropriate.
  • 33. There are new structures and designations, like L3C Low-profit Limited Liability Companies. These are state by state, not federal. Allows for “program-related investments” by foundations, individuals and institutional investors. Can be “tiered” by risk exposure. Charters establish that they have “double bottom lines” so members are less able to challenge decisions on the basis of profit/lack thereof. Untested; many see great promise of opening traditional lenders and investors to more socially beneficial causes, others see potential confusion and are more skeptical.
  • 34. Thank you for joining in Aaronson Lavoie Streitfeld Diaz and Co  Certified Public Accountants 1604 Broad Street Cranston, Rhode Island 02905   phone: 401 223 0205 web: alscpa.com email: rich@alscpa.com or michael@alscpa.com Created by Rebel Headquarters
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