The sequestration is but one financial crisis that has and will continue to impact the non-profit world. From the recession to the sequester and even staff turnover can negatively impact your revenue. Using proactive practices is a sure fire way to be ahead of the curve for any financial crisis your organization will endure. We'll discuss tactics and approaches to diversify your organization's funding streams to help reduce any funding crisis now and in the future.

1. Proactive Approaches to Tough Times – Recessions,
Sequestrations, or Organizational Changes
Margaux Pagán
April 10, 2013
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3. Proactive Approaches to Tough Times – Recessions,
Sequestrations, or Organizational Changes
Margaux Pagán
April 10, 2013
Twitter Hashtag - #npweb
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4. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
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• Planning (617) 969-1881
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6. Today’s Speaker
Margaux Pagán
Director of Strategic Fundraising
DonorFuse
Assisting with chat questions: Founding Director of Nonprofit Webinars and Host:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership
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7. Proactive Approaches to Tough Times
Margaux Pagán
Director of Strategic Initiatives
April 10, 2013

9. What We’ll Cover Today
• 20 Years of Economic Impact to Nonprofits
• How Fundraising Has Changed
• Tactics to Diversify Funding Streams
• Creating Innovative Boards
• Bringing Efficiency Through Technology

10. 20 Years of Facing Tough Times

11. Fundraising – Myth or Fact?
• Fundraising is a mysterious process that only a very few
people know how to do.
• Fundraising is only impacted by the organization’s ability to
ask for funding.
• If you build it, they will come.
• Government, Corporations and Foundations give most of the
money.

12. POLL: The highest percentage of giving is
generated from __________?
Corporations
Foundations
Individuals
Bequests

13. Charitable Giving Today
Foundations,
14%
Bequests, 8%
Corporations, 5%
Individuals, 73%
Source: Giving USA 2012: The Annual Report on Philanthropy for the year 2011

14. Revenue Dependency
Our heavy reliance on Gov’t Grants
government and
foundational funding can Bequests Foundations
hinder organizational
growth.
Diversifying revenue
streams will sustain your Partnerships Corporations
organization into the
future.
Individuals

15. What We Can Do Now…For Later
Funding Diversification
Board Re-Shifting
Multi-Channel
Fundraising
Technology Investments
Impact/Social Investments
Source: http://www.copleyraff.com/media/files/2013%20CRI%20trends%20to%20watch.pdf

16. BENEFITS of Diversifying Funding
Reduce the dependency on a few funding
sources – create low financial risk before,
during, and after tough times
Learn how to communicate your mission to
the masses rather than only a segmented
group
Broaden and spread your mission
Increase overall revenue!!

17. Diversifying Your Board
Board Types
 Executive
 Associate
 Advisory
 Committees
Non-profits today are varying their definitions of the responsibilities
of these types of boards. Recruit progressively minded members of
your board to initiate innovative moves to uplift the organization.

18. INVESTING in Technology
Whether we like it or not…technology
advancements are a necessity to our survival.
Push the Agenda!
 Determine which technologies you need and don’t
 Allot adequate funding for your needs
 Dedicate time for researching available grant
opportunities to support the needs
 Allocate the necessary resources to implement & sustain
 Align board and staff for full involvement

19. Multi-Channel Fundraising
Online
Direct Mail Email
Social Media Telemarketing

20. Social Impact Investments
What is it?
Actively placing capital in businesses and
funds that generate social and/or
environmental good and at least return
nominal principal to the investor
How it can help…
 Growing interest among capital
providers
 Greater recognition of the need for
effective solutions to social and
environmental challenges
 A steady track record with early
successes
 A flock of talent

21. The Proactive Advantage
EXPLORE!
Finding YOUR right mix will take due
diligence. Through a comprehensive
analysis of your existing structures – both
programs/assets and technologies will
bring your most optimal opportunities
forward.

22. Questions & Answers

23. RESOURCES
Download “Investing for Social & Environmental Impact:
http://www.impactalliance.org/ev_en.php?ID=47296_201&ID2=DO_TOPIC
Download Nonprofit Technology Network’s “2011 Tech Staffing & Investments Report”
http://www.nten.org/research/download_it_staffing_2011
Additional Inquiries:
info@donorfuse.com
www.donorfuse.com

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