Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes... Members of the media have spent their entire careers getting ready to interview you. Doesn't it make sense to spend just a few minutes learning why the media doesn't cover your story or issue the way you want? And when they do, why the story doesn't look or read the way you think it should? Especially in today's world of "gotcha" journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially by Facebook and Twitter, "managing the media" is a necessary skill set for educational leaders. This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Paynter Communications in Cleveland, Ohio (www.crisiscommunications.com), will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining "control of the message," enabling you to move your message forward or mount a defense against a sudden press onslaught.

1. Crisis Communications for Nonprofits
Bruce Hennes
February 13, 2013
A Service
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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3. Affordable collaborative data
management in the cloud.
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4. Today’s Speaker
Bruce Hennes
Managing Partner
Hennes Paynter Communications
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. Crisis Communications
for Nonprofits
Presenter
Bruce Hennes
February 13, 2013
www.crisiscommunications.com

6. • Who we are
• What we do
• Communicating with
your stakeholders thru
and around the media
www.crisiscommunications.com

7. Print Interviews
vs.
Television
Interviews
www.crisiscommunications.com

8. www.crisiscommunications.com

11. Crisis Communications
for Nonprofits
Hennes Paynter Crisis Communications
& Media Relations E-Newsletter
Twice a month, best practices and interesting links.
For a gratis subscription, send your email address to
hennes@crisiscommunications.com
www.crisiscommunications.com

12. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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