Video is the most powerful media tool for telling your organization’s story online. Your moving narrative and your complex issue can be communicated more clearly and with more impact using sight, sound and motion. The experts in fundraising and advocacy understand this, but how can any sized nonprofit benefit from these insights? This session combines a little art & science: namely the art of video storytelling with the science of using your org’s assets and existing channels to push your video stories to those who need to see them. Expect to see some great examples of nonprofit video, learn the fundamentals of translating your story to video, and review great new (and some old) tools for online video distribution.
Create a Story and Tell it Too: Engaging Supporters with Online Video
1. Create a Story and Tell it Too:
Engaging Supporters with Online Video
Michael Hoffman
December 4, 2012
A Service
Of: Sponsored by:
2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
A Service
Of: Sponsored by:
4. Today’s Speaker
Michael Hoffman
CEO
See3 Communications
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
A Service
Of: Sponsored by:
6. Michael Hoffman
• Former senior nonprofit fundraiser and political
consultant
• Online marketing and
communications specialist
• Founded See3 Communications to
merge video and the web for
nonprofits and causes
7. About See3
See3 produces compelling content.
Paired with creative strategy, we develop
online campaigns that tell your story to drive action.
OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS,
MARKETING PROS, DESIGNERS, AND DEVELOPERS
ARE COMMITTED TO BRINGING YOUR GOOD WORK
TO THE PEOPLE INVESTED IN YOUR ISSUE.
12. YouTube: Why Video Matters
Every Single Minute
48 hours of video are uploaded to
YouTube
Every Single Day
YouTube receives over 3 billion
views and users spend about 3
billion hours on the site each
month
The Average User
Spends between 15 and 25
minutes every day on the site
16. H T T P : / / S T O P T H E C H O D D Y. O R G /
H T T P : / / Y O U T U . B E / B R J A Z D F C L 6 Q
17. So why the obsession with storytelling ?
Why now? Is it that now we all have the power to tell stories?
Do we all really have a story worth telling?
DISCUSSION
20. MAKING YOUR STORY WORK
WHAT DO YOU WANT THEM TO KNOW?
A clear message – you know exactly what you’re trying to say to them. You are
saying it in the clearest way possible
WHAT DO YOU WANT THEM TO FEEL?
Emotion is critical to getting people to act. Be deliberate about the emotions you
want to elicit.
WHAT DO YOU WANT THEM TO DO?
A clear call to action – you know exactly what you want them to do
40. YouTube TrueView
•New video platform that integrates YouTube
advertising with Google AdWords
•Currently in beta
•Incredible opportunity for NPOs to leverage the scale
of Google/YouTube
•Great niche targeting
•Scalable costs
•Pay as you go
41. A story that invites the viewer to open a door to
new awareness, insight and responsiveness
is a story worth telling.