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Biztech Day Online Branding 101

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Nicole Nicolay
Nicole Nicolay

Presentation given by Nicole Nicolay & Rick Rochon at BiztechDay 08 (San Francisco). Topic: How to create a Web presence for your business.

TechnologieBusiness
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Online Branding 101 Creating a Web Presence for Your Business Nicole Nicolay Effektive Solutions MyTechOpinion.com Rick Rochon AdSymetrix.com GetIllumination.com Presented by
What We’re Talking About Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Marketing Puzzle
 
How We Used to Market
How We Can Market Now Broadcast Print Social Media SEO Video Blog
Getting to know the terms: Web 2.0 Social Networking Social Media Blog RSS SEO
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Blogging for Business
Why blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Over 184 million blogs since 2002
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VerySwank.com
Swank Mommy Blog navigation tabs call to action sidebar products blog content
5 Steps to Create Your Blog ,[object Object]
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Analyzing Your Readers Google Analytics http://www.google.com/analytics/ Clicky Analytics http://getclicky.com/
Target Your Audience
Keywords & Niche Content
Grow Your Readership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks Facebook.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook.com – Fan Page, Groups, & Ads. Become a fan Swank Info Testimonials Events Picture Gallery
LinkedIn.com Questions & Answers Create a Group Get Recommendations Make Professional Connections
Social Media Marketing
Flickr …for your photos/images http://www.flickr.com/
iTunes….for your podcasts
YouTube…for your video
Creating Your Own Ads SpotMixer.com Business.Animoto.com
Taking Online…Offline Eventbrite.com Meetup.com
Web Monitoring Yelp.com Google.com/alerts
Plan, Place, Perfect 1. Craft your Web Presence Plan -Blogging -Commenting -Social Networking -Social Media: Pictures, Podcasts, Video 2. Once your plan is in place, stick to it! Be consistent with your Web Presence strategies. 3. Perfect your Web Presence Plan by measuring and tracking the effectiveness of your marketing. Do more of what works and less of what doesn’t.
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rick Rochon AdSymetrix.com Getillumination.com [email_address] 510.205.9624 Twitter @adsymetrix

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