「Welcome to Social Enterprise ～海外事例紹介で紐解く ソーシャルネットワーキングで変わるマーケティング～」
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1. The document introduces social enterprise and provides examples of companies like Burberry and KLM that have successfully used social media and collaboration tools internally. 2. It discusses how companies can use tools like Chatter to better communicate across departments, welcome new employees, and share updates from leadership. 3. The final sections explore how social media data and analytics can provide valuable consumer insights and how social CRM tools allow companies to better engage customers on social networks.
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「Welcome to Social Enterprise ～海外事例紹介で紐解く ソーシャルネットワーキングで変わるマーケティング～」
- 1. Welcome to Social Enterprise @yasutakafukuda in/Yasutaka Fukuda
- 3. Mere Mortals
- 4. Technology Media
- 7. Media PC
- 9. PC PC
- 10. 1997
- 11. ” ” NTT NEC
- 15. 35
- 17. Forbes The World’s Most Innovative Companies Forbes 07 2011
- 18. 12 100,000 21 104,000 26% ) 2011 4 30 2012 1 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 19. Burberry Video CEO Angela Ahrendts
- 21. Social Enterprise Burberry World: 7,500 World for Partners Social Clienteling Burberry Body VIC Experience : The Burberry Experience : Runway to Reality burberry.com
- 22. Social Enterprise 1 2 3 25 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 25. ○○ ○○
- 26. Step 1 29 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 27. CRM CRM+
- 28. KLM Twitter • 240 • 130,000 Twitter • 1
- 29. KLM Surprise
- 31. “ If you make a customer unhappy they won’t tell five friends, they will tell 5,000 friends. “ - Jeff Bezos, Amazon.com
- 32. Step 2: 37 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 33. Email 38 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 34. “ CC “ - , Facebook Nov 2011 “Enterprise 2.0 conference
- 35. “ 8 ” ” “ - , Facebook Nov 2011 “Enterprise 2.0 conference
- 36. LEED ( ) Sarah : Share with Town Hall Updates: Sharing insights across the org group 41 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 37. Steve Bauer Yesterday at 10:00 AM 250 562 1073 Yesterday at 11:45 AM 42 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 38. Chatter CEO : Share with the CEO-to-You: Weekly Announcements group Steve Bauer We have just hired a new regional head of EMEA. I’d like everyone to welcome @[Bradley Johnson]. I have attached his recent Overview pres The Future of EMEA: Bradley Johnson Steve Bauer Our fabulous product marketers have developed a new set of tools Hi Everyone! for internal use. Please take advantage of them. Also, they noted that any feedback is more than welcome. Please follow the CEO-toYou Group for weekly announcements, Internal Marketing Campaign, Fall 2012 strategies, game plans, and general news that applies to the whole organization. If you have any questions, please don’t hesitate to ask! - Steve 43 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 39. 12 : !! Share with the New Hire Group 12: Welcome to the Company!! group Teddy Thompson Hey all – I just put together an updated list from all of our On-boarding documents. If anyone has anything to add, please update! Onboarding Data No question too small, no answer too relevant! Welcome to New Hire Group 12! We are thrilled to have you join the company. Please feel free to ask each other questions and every day, I’ll come by an see how I can answer them (if your peers can’t). In the meantime, share helpful docs and data. 44 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 40. Sarah Chatter 45 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 43. Step 3: 48 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 45. ? 2 1 15 Facebook 1 50 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 46. 1 5000 Twitter Firehose 51 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 47. CenterGatorade 7% - 250% Web 56% 52 ©Copyright 2000-2011 salesforce.com,inc. All rights reserved.
- 48. Radian6 22,000 11 Top12 Twitter $6.5M | AdverTimes http:// www.advertimes.com/20110719/ article23549/