To prototype our project we will use the Busines Canvas, a tool created by Alexander Osterwalder that visualize the 9 components of a project. It has became really popular and is used in most start up incubators. The Business Canvas allows us to see quickly how every component is interrelated. When we want to set a social enterprise it is equally important what we do and how we do it. Working under the new paradigm of Collaboration have specific consequences in each component: Value proposition: Need or encourage hero´s journey?, Client: Beneficiary or Hero?, Relationship: service provider or Community?, Channel: Transactional or transformational?, Activities: Close or Open for collaboration?, Resources: without soul or an opportunity to activate hero´s journey?, Partnership: Instrumental or shared purpose? Income&Expenses: All free/all paid or freemium?

1. Business Canvas CO
May 2013
Social
Entrepreneurship
| www.neelabs.net
Organized by Aipc-Pandora
Facilitated by Neelabs

2. Nature Capital
2
1
Social entrepreneurship | www.neelabs.net| CC BY:3.0

3. Crédito: business canvas model Alexander Osterwalder
RevenuesCost
Partnerships Activities
Resources
RelationshipValue Proposition Customer
Chanels
Business Canvas Model
3
Social entrepreneurship | www.neelabs.net| CC BY:3.0

4. 4
How would you score your project idea under this
paradigm shift?
Abundance
Needs
Open
Closed
Commons
Private/Public
What happens if
we act from the
interconnection
frame,
understanding
that all action
needs to be
designed for the
common good?
What opportunities
emerge when we
stop thinking of
people as
consumers of
products or services
and we incorporate
his participation,
creative abundance,
networks…by
means of
transformative
experiences to the
value chain?
What
opportunities
emerge when
we include
since the first
stages, all the
social
ecosystem in
the strategic
process’
person
organization
system
Social entrepreneurship | www.neelabs.net| CC BY:3.0

5. Crédito: business canvas model Alexander Osterwalder. Lo escrito dentro del canvas: neelabs.net
If we want to set up a social enterprise, is equally important what we do and how we do it.
Need
Encourage
hero´s
journey
Beneficiary
Hero
Service
Provider
Community
Transactional
moments
Transformative
moments
Close
Processes open
to collaboration
Resources
without “soul”
Opportuniy to
activate hero´s
journey
Instrumental
Shared
purpose
Free| Payment
Freemium
Partnership Activities Value
Proposition
Relationship Clients
ChannelsResources
Cost Revenues
5
Social entrepreneurship | www.neelabs.net| CC BY:3.0

6. How to provide employment to people in risk of social exclusion?
The school “Solidaridad” work in its center of Alozaina (a
small rural village in Spain) with people in risk of social
exclusion. They began a program to facilitate social
integration through craftwork activities. The center got
its main income from public subsidies and only a few
percentage selling the craftwork.
The center has very good reputation in the region as a
work center for people in risk of social exclusion.
In 2009 with the crisis, the project team was more
conscious about the dramatic situation of their rural
environment.: the fruit was not harvested, the lands
were abandoned, and there was a huge rate of
unemployment due to the crisis in construction
¿How could the center evolve from being a center for
people in risk of social exclusion to be a promoter of local
and community development?
Some years they started to work in renovable energy. In
2012 they came up with the idea of building “Solar fruit
dryer” that allows the rural people to sell “fruit” all over
tHe year.
¿How to do it? ¿Do we do it directly or do we facilitate
that others could also do it?. They decided to design the
prototype and make available how to do it to anyone. As
a financial model they decide to give: workshops and
visits to the center.
Goteo.org/artedemismanos
http://goteo.org/project/artedemismanos
6
Solidarity school until 2013 “Solidarity School” in 2013
Social entrepreneurship | www.neelabs.net| CC BY:3.0

7. 7Social entrepreneurship | www.neelabs.net| CC BY:3.0

8. How to set up a Co-working space?
Utopicus is a co-working space for people that work
mainly in the creative industry.
The project was launched by 2 people and they contract
people to manage the space.
El proyecto fue lanzado por dos socios y un equipo de
profesionales contratados se encargan de la gestión.
The business model is the monthly fee that all the
members pay to Utopic-US: 160-250 euros if you want to
access during the the whole month (Monday-Friday 9am-
9pm)
In 2013, a group of young entrepreneurs wanted to have a
space to work and with very specific machines (3D
printers) to be able to construct their prototypes. They
could not afford to pay 160 euros/month.
They explored different initiatives and they found
makespace in Cambridge, a working place where all the
members share the expenses of the place and the cost of
the machines. They are not management expenses
because it is a self organized community. It is an space
that is available 24*7*365 because all members have the
key. Monthly cost is 30 euros.
To get the initial money to rent and prepare the space, the
promoters, organized a public presentation of the project
and offer the possibility to become a founder-member by
paying in advance 6 monthly fee (180 euros). In June 2013
the space will be inaugurated
Utopicus Makespace Madrid
Nota: Utopicus ha diseñado un modelo de colaboración
entre los miembros muy distribuido
8Social entrepreneurship | www.neelabs.net| CC BY:3.0

9. 9Social entrepreneurship | www.neelabs.net| CC BY:3.0

10. How to articulate an International Network?
The Hub is a network of co-working spaces focused in
hosting connections among its members to promote
social entrepreneurship. In 2005 the first HUB was
opened in 2005 and today they are more than 37 HUBs.
The network was growing really quickly
All the services to the global network were provided by
the London office: communication, financing, support to
open a new center…etc
In 2010 due to the crisis and lack of forecasting, Hub
London got such a great debt that put in risk the whole
network
¿What to do?
All Hub spaces met and they agree to work with a
distributed model, that is, instead of having one central
HUB that provide all the services each HUB space will
assume specific task.
ie
• Before when a new Hub get into the network, all the
services where given by HUB London, now 2 HUBs
already existing in the network provide the service
and are paid by the new HUB.
• To access to european funding, they create coalitions
among different HUBs. Ie Hub Amsterdam with 5
more centers have just got european funding to help
to internacionalize local initiatives.
Red Hub antes 2010 Red Hub después 2010
10Social entrepreneurship | www.neelabs.net| CC BY:3.0

11. 11Social entrepreneurship | www.neelabs.net| CC BY:3.0

12. Let´s explore it with some examples that we will
be visiting this afternoon
12Social entrepreneurship | www.neelabs.net| CC BY:3.0

13. 13Social entrepreneurship | www.neelabs.net| CC BY:3.0

14. Creative Commons,
a globally focused nonprofit
dedicated to making it easier for
people to share and build upon
the work of others, consistent
with the rules of copyright.
14Social entrepreneurship | www.neelabs.net| CC BY:3.0

15. 15Social entrepreneurship | www.neelabs.net| CC BY:3.0

16. 16Social entrepreneurship | www.neelabs.net| CC BY:3.0

18. 18Social entrepreneurship | www.neelabs.net| CC BY:3.0

19. 19Social entrepreneurship | www.neelabs.net| CC BY:3.0

20. 20Social entrepreneurship | www.neelabs.net| CC BY:3.0

21. 21Social entrepreneurship | www.neelabs.net| CC BY:3.0

22. 22
A new paradigm: co-creative society (Co-)
Social entrepreneurship | www.neelabs.net| CC BY:3.0

23. 23Social entrepreneurship | www.neelabs.net| CC BY:3.0

24. 4
24Social entrepreneurship | www.neelabs.net| CC BY:3.0

25. 25Social entrepreneurship | www.neelabs.net| CC BY:3.0

26. 26Social entrepreneurship | www.neelabs.net| CC BY:3.0

27. Elena Acín
elena.acin@neelabs.net | @elenaacin
Rafael Cobo
rafael.cobo@neelabs.net | @rafael_cobo
27