To prototype our project we will use the Busines Canvas, a tool created by Alexander Osterwalder that visualize the 9 components of a project. It has became really popular and is used in most start up incubators. The Business Canvas allows us to see quickly how every component is interrelated. When we want to set a social enterprise it is equally important what we do and how we do it. Working under the new paradigm of Collaboration have specific consequences in each component: Value proposition: Need or encourage hero´s journey?, Client: Beneficiary or Hero?, Relationship: service provider or Community?, Channel: Transactional or transformational?, Activities: Close or Open for collaboration?, Resources: without soul or an opportunity to activate hero´s journey?, Partnership: Instrumental or shared purpose? Income&Expenses: All free/all paid or freemium?