1. How to Use Lead Nurturing
to Grow Your Business
Bernard May
President
Adam De Jong
Marketing Manager
2. Agenda
What Is Lead Nurturing?
Trends and Stats
The Challenge
The Opportunity
How It Works
Tips & Tricks
Action Plan
Q&A
3. What Is Lead Nurturing?
Form Optimization – Lead Capture – Email Lead Nurturing
4. Lead Nurturing Trends
Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012
BTOB Magazine, March 2012
Econsultancy, March 2012
Forrester Research, January 2012
The Science of Email Marketing, 2012
38. National Positions Lead Nurturing
Campaign Builder Custom profile and dashboard
Lead generation marketing strategy and plan
Capture Leads Subscription form creation & implementation
Capture leads and build sales funnel
Lead Management Organize and segment contact list into campaigns
Target the right prospects with the right message
Email Marketing Design, write and syndicate up to 3 email s/month
Integrate with social media, coupons, referrals, videos
Consulting & Reporting A/B testing, Traffic generation, deliverability,
subscription rates, click throughs
Add Ons Landing Page Optimization
Signpost Daily Deals
Positive Reviews Pro
Social media marketing
Infographics
Whitepapers