It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.

1. Rod Brooks
VP & CMO
PEMCO Mutual Insurance
Seattle, Washington
Past Chairman &
Current Board Member
WOMMA
Word of Mouth Marketing Assn
source | Nielsen study (August 2010)

2. Rod Brooks
Twitter
Hashtag
#GMSC14
@NW_Mktg_Guy
source | Nielsen study (August 2010)

3. What do you see?
source | Nielsen study (August 2010)

4. What do you see now?
source | Nielsen study (August 2010)

5. www.RodBrooks.com
source | Nielsen study (August 2010)

6. • Integrity
• Responsibility
• Courage

7. Today’s Objectives:
Why: Seven reasons
How: Four decisions
What: One action

8. • Integrity
• Responsibility
• Courage

9. “If you don’t
know your why,
your how and
your what don’t
matter!”
- Simon Sinek

10. Seven Reasons
Stories Matter!
• Integrity
• Responsibility
• Courage

11. Impression
1
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

12. Differentiation
2
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

13. Connection
3
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

14. Relevance
4
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

15. Inspiration
5
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

16. Activation
6
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

17. Freedom
7
source | Story Worldwide – “7 Reasons Storytelling is Important for Content Marketing” (2012)

18. Four Decisions
We Can Make
• Integrity
• Responsibility
• Courage

19. Not guilty!

20. 1. Decide to listen
• Integrity
• Responsibility
• Courage

21. 2. Decide to be affected
• Integrity
• Responsibility
• Courage

22. 3. Decide to respond
• Integrity
• Responsibility
• Courage

23. • Integrity
• Responsibility
• Courage
4. Decide to be engaged

24. 1.
2.
3.
4.
Decide to listen
Decide to be affected
Decide to respond
Decide to be engaged
• Integrity
• Responsibility
• Courage

25. One Action
You Can Take
• Integrity
• Responsibility
• Courage

26. Tell stories
• Integrity
• Responsibility
• Courage

27. Fascinate
fas·ci·nat·ing
captivating:
inspiring a
great interest
or attraction
• Integrity
• Responsibility
• Courage

28. Smile!
• Integrity
• Responsibility
• Courage
“If you see
someone
without a
smile, give
them yours!”
- Stanley O. McNaughton
Former PEMCO C.E.O.

29. • Integrity
• Responsibility
• Courage

30. • Integrity
• Responsibility
• Courage

31. Rod Brooks
VP & CMO
PEMCO Mutual Insurance
Seattle, Washington
Past Chairman &
Current Board Member
WOMMA
Word of Mouth Marketing Assn
source | Nielsen study (August 2010)