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Rail Revenue Keynote SNCB on social media
- 3. NICE TO MEET YOU
19 385 Employees
3 700 Trains/day
550 Stations & Stops
SNCB
850 000 Daily travelers
More than 20 000 Twitter followers
- 4. NICE TO MEET YOU
KIM CASTRO
15 years experience
Train conductor
Station chief
Traffic planner
…
Community Manager
@NMBS/@SNCB
- 8. Timeline
Snow storm
SNCB & @Stationschef
@SNCB/@NMBS Launch!
01/05/2013
24/10/2013
12/03/2013
- 11. ● be honest
● have respect for your customer,
the company and yourself
● be coherent in your communication
● every question is a (mini) crisis
- 12. CONTENT
● Proactive communication
○ Realtime information
○ Commercial
○ Corporate
● One-to-one conversation (web 3.0)