1. Project self-assessment
Course BTEC LEVEL 2 DIPLOMA IN MEDIA PRODUCTION
Project 2: E.W.A
Number &Title
Learning Expert student workshops, educational
Event/s
Start Date 31st Interim 21st End Date 07th
October Feedback November December
2011 Date/s 2011 2011
Unit number Unit 10 Animation Techniques
and details
Staff Involved Tutor: Nina Clutton Learning Mentor: Mark Learning Coach: Charles Rawnsley
Rachel Matthews Waites
Below is a table of tasks that you Must, Should and could have submitted to achieve the
learning outcomes of this project. You may get a chance to meet these outcomes again in
future projects and so the process of reflection / feedback is essential if you are to improve
on your grade/ the success of the following projects.
Work that Must/ should, / could be Work you have What will you
submitted completed develop for the
next project
Unit 10: Animation techniques
Notes on animation techniques, the key
elements of at LEAST 6 different techniques
including examples of animations and
animators using the technique Must
A sketch book / photo or video journal of
your experiments using different techniques
Must
Market research
What is your competition?
What other products are similar to the one
you are producing? What styles do you like?
What techniques do you admire? What
narratives / storylines do you like? What
camerawork do think you will like to use?
Will your animation be character, concept or
narrative driven? Should
Research of other similar products and notes
on how / why your audience are attracted to
these products Should
Notes on how you will address your
audience, what style will they prefer, what
soundtrack should you use? What mode of
address will they respond to best? Should

2. Textual analysis of other animations that are
similar / inspirational to your ideas, analysing
the technical areas of camerawork, editing,
sound and mise-en-scene, looking at what
techniques the animation uses and what that
means to you as an audience. At LEAST 6.
Must
Notes of how you have used your
observations from your analysis to fuel the
ideas for your product and confirm who your
exact audience will be Should
Audience profile created including the age,
gender, genre preference, musical tastes,
interests and demographic information
about your typical audience members Must
Audience research questionnaire to establish
the preferences of your targeted audience
group , write some questions that will help
you work out what that group like to see in
an animation and then find people to ask
and use the answers to help you with your
creative ideas Could
A mind map of ideas based on your research
of the above Must
Treatment worksheet completed and all the
answers completed Should
A concept statement. What is the intention
of your film (see concept statement blog
post) could
Storyboard Must
Animatic Could
Script Must
Shot list Should
Production schedule Must
Mood boards/ drafts/ sample page layouts/
experiments/ annotated images
Should
Equipment booking list Must
Location list Should

3. Actor call sheet Should (if using people)
Risk assessment Must
Recce shots of locations Could
Materials and set lists Could
Character profiles Could
Costume and prop list Could
Continuity shots of sets / layouts Could
Photo journal of you working throughout the
project (at each stage of production) Must
Film enough material to produce your
product Must
Use a variety of shot types, angles and
movements Should
Select appropriate mise-en-scene for the
aims of your projects Should
Film with a steady hand Must
Frame shots to include / exclude elements /
areas as is required Should
Ensure the quality of the audio recording is
adequate Should
Edit your film to remove unwanted elements
Must
Add sound / a soundtrack Should
Apply transitions Should
Add titles and credits Should
Edit using the continuity rules (See editing
terms handout) Should
Production log that follows the progress and
development of the project from ideas to
completion, this could be the blog or
evidenced via all of the above Should

4. Carryout an evaluation of your animation
that identifies the strengths and weaknesses
of your production and how you could
improve this for future work. Must
Carryout an audience feedback
questionnaire during the screening that asks
the audience to identify the strengths and
weaknesses of your animation. Should
Carryout a textual analysis of your animation
including screen shots and an explanatory
commentary of your creative choices and
whether your intentions were realised by the
final outcome of the project. Could
Feedback:
1: How have you used the feedback from the film making project to help
yourself work independently? Name three ways
1.
2.
3.
2: What new skills have you developed during this project?
1:
2:
3:
3: How will you develop / transfer these new skills to be more successful in
future projects?
1:
2:
3:

5. 3: State three techniques that you have used to manage your time in this
project?
1:
2:
3:
4: How have you used target setting to help you complete the project and
how will you develop this use for future projects?