1. Do You Have the
Right Image for
Success?
Attitude, demeanor, conduct, dress and
appearance reflect who you are and the department
you represent.

2. Purpose of Presentation
 Professional image encompasses many aspects
of job performance.
 Visible cues create an impression about
competency.
 This program will focus on appropriate clothing
that will reflect well on your professional ability,
and indicate your knowledge, confidence, and
skills that will inspire trust, leadership and
success.

3. Professional Presence
 Encompasses  Conveys
 Attitude  Professional skills
 Dress  Ability
 Appearance  Trust
 Demeanor  Knowledge
 Posture  Leadership
 Conduct  Confidence
 Verbal skills  Success

4. Social Media
 Be aware of who you are at all times.
 Put only images and words in cyberspace that
will make you proud 30 years from now.
 Your eMails are a sign of your respect for the
recipient; use correct English grammar and
spelling.
 Telephone etiquette is important too

5. Posture – Play the Part

6. During An Interview
 Your clothes play a supporting role
 Take the process seriously
 Compliment to the person you meet
 Create self confidence; inspire confidence
 Understand the nature of the industry
 Customer contact and image presented to the customer are
critical
 Basic professional attire does not change with
fashion – no extremes
 Appropriate and well fitting…not center stage
 Not a social event! Do not worry about changes in fashion

7. Best choice: a two piece matched suit
Women
 Conservative colors,
navy, gray, (black for
women) are safe
 Solids and subtle
weaves
 Wool and wool blends
(quality micro-fiber for
women)
 Cost and quality
 Clean, pressed,
coordinated
 Conservative jewelry,
make-up and little or no
perfume

8. Conservative suits
Men
 Conservative colors, navy,
dark gray recommended
 Solids and subtle weaves
 Wool and wool blends
 Cost and quality
 Clean, well pressed,
coordinated
 Conservative ties
 Long-sleeved shirts-
white, light blue or
conservative stripes.
 Dark socks mid-calf
 Shoes polished

9. A Powerful Business Tool:
Your Image
 Goals:
 Enhance the Library or Information Center Image
 Gain personal recognition or promotion
 Empower yourself
 Self confidence
 Reflect the corporate or academic culture
 3 basic styles of business clothing
 Traditional or Formal Business Attire
 General Business Attire
 Business Casual NOT Weekend Casual

10. “ Dress gives one the outward sign from
which people can judge the inward state of
mind. One they can see, the other they
cannot.”
Queen of England to Prince Charles

11. Business Presence
Look the Part
 Attire - all aspects of your clothing
 Intelligent selections, including accessories such as
shoes, jewelry, eye-glasses, etc.
 Resourceful  Hair - style, color, condition, length
 Authoritative  Grooming - overall cleanliness, and
personal presentation, including fragrances
 Can easily manage and inspire use and abuse
other people  Posture - confidence in the way you hold
yourself
 Capable of handling any  Demeanor - mannerisms, and body
business situation, including language
conflict and curve balls.  Business Accessories -such as briefcases,
pens, technology tools, etc.
 Communication Skills - articulation, eye
 Sherry Maysonave contact, and effective listening
 Etiquette Skills - the right handshake,
 http://www.casualpower.com/busi business protocols, and courtesies
ness_casual_tips/biz_presence.ht
ml

12. Inspire Trust
 Grooming
 Clothing and
Accessories
 Friendly, positive
demeanor

13. Dress One Step Up
 “Dress for the position
you want not the one you
have.”
 If the business or
academic culture is
casual, dress in a general
business style.
 Always dress in a neat,
clean, and respectable
manner.

14. Power Colors
 Rich, dark tones of
black, blue, green,
red, and brown.
 Black and navy
reflect an air of
authority.
 Blue tones affect
perception of trust.

15. “Style Is Synonymous With Appropriate”
Bill Blass
 General Business Attire
 Men –
 tie
 dress shirt
 tailored sport coat
 dress trousers
 Women –
 tailored pantsuits
 businesslike dresses
 coordinated dressy separates
 a jacket

16. Business Casual
Know the difference
 Not weekend casual
 Classic or middle-ground
trendy
 Well groomed
 No cleavage or other
inappropriate exposed
body parts
 No visible body piercings
or tattoos
 Crisp, neat, appropriate
 Appropriate footwear
 Conservative accessories

17. According to Bloomberg
Top Five Office Fashion Faux Pas
Hooker earrings
Chest plumes
Exposed bra straps
Tattoos
Toes
(& Piercings)

18. Not trendy, Not extreme, Not sexy,
Not messy

19. Professional Image
 Empower yourself and your department
 Choose an outfit that speaks for you; use it to
your advantage
 Have fun with your clothing
 Wear only clothing that makes you feel good
regardless of whether it’s business casual,
general business, or business formal.

20. Be conscious of what you wear and
how you carry yourself.
 Your attitude, demeanor, conduct, dress and
appearance reflect who you are and what you
represent.
 Use your appearance to enhance your job
performance, leadership, and credibility.
 Appropriate clothing will reflect your professional
ability, knowledge, confidence, and skills.
 Others will notice even when you don’t.

21. Perception
 Malcolm Gladwell’s Blink

22. Review & Questions
 Thank you for your kind attention.