Social Media Done Right: 5 Case Studies
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What better way to illustrate how social media can drive social change than through case studies? This webinar will show you five amazing examples from non-profit organizations to spark some ideas for your organization! Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps The 2011 MyCharityConnects webinar series is generously supported by Direct Energy. Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
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Social Media Done Right: 5 Case Studies
- 1. Social Media Case Studies April 27, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
- 2. Today’s Presenter Kirstin Beardsley Marketing & Communications Manager
- 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
- 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
- 5. Community Foundations of Canada
- 7. Start with a signature project
- 8. Conversation- building and engagement takes effort
- 9. Blogging Tips: • Share research and resources • Engage guest bloggers – and provide clear guidelines • Connect blogs to other social media
- 10. People Power
- 11. How to Make Mistakes Like a Pro … How did the Red Cross respond?
- 12. • It’s okay to show your personality • “Social media fire needs social media water” - Ramon De Leon, Dominoes
- 13. OA Projects
- 15. Focus on Quality Over Quantity
- 16. Social Media Nurtures Relationships
- 17. CanadaHelps!
- 18. Let the community happen
- 19. Curate information in your field
- 21. Remove barriers to action
- 23. www.mycharityconnects.org free online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
- 24. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto • Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t! • A proud partner in Net Change Week • Registration is open! www.mycharityconnects.org/2011Conference
- 25. Upcoming Webinars www.mycharityconnects.org/webinars • April 27 – Social Media Done Right: 5 Case Studies • May 11 – Spruce up your E-newsletter • May 25 – 10 Tips to Improve Your Website • June 15 – Getting the Most From your MyCharity Account & Reports • June 29 – Know Your Website: An Intro to Google Analytics • July 20 – YouTube’s NonProfit Program & the Fundamentals of Video Storytelling
- 26. Keep in touch! info@canadahelps.org www.twitter.com/canadahelps www.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
- 27. YOUR TURN