Take the quiz now at http://www.canadahelps.org/CharityFraud In this special webinar about charity fraud, we help charities understand more about what charity fraud is and how Canadians are reacting to it. We'll cover brand-new survey results from Canadian donors about their experiences, perceptions and heightened concerns relating to charity fraud. We'll hear from the people behind Charity Focus, a new tool from Imagine Canada to help your donors find important information about your charity. Experts from both the charity and business sectors will also talk about best practices for how to effectively build your brand online. We'll also discuss the online Charity Fraud Awareness Quiz, which is designed to inform Canadians about the risk of charity fraud and how to prevent it. Every participant who completes the quiz will be eligible to have their personal donation made via Canadahelps topped up by $10, thanks to Capital One Canada. CanadaHelps and Capital One are partnering to educate Canadian charities and donors about charity fraud during Fraud Prevention Month (March).

1. Charity Fraud –
What your charity needs to know
March 15, 2012

2. reminders
 You can hear us, but we can’t hear you
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

3. Today’s Presenters
Kirstin Beardsley
CanadaHelps
Lisa Hartford
Imagine Canada
Laurel Ostfield
Capital One Canada

4. Webinar Agenda
Fraud Prevention Month & Charity fraud
Survey results on charity fraud
Charity Focus – a new tool for donors
Tips for protecting your brand online
Charity Fraud Awareness Quiz

5. Fraud Prevention Month

6. Charity Fraud – What is it?
• Impersonators pretend to
represent a legitimate charity
• A false charity identity is
created
• The money never reaches
the charity

10. Partnership to raise awareness about
charity fraud in Canada
Goals:
• empower Canadians to recognize the signs of
charity fraud
• enable Canadians to identify legitimate charities
• ensure that charities maintain Canadians’ trust

11. Why focus on
charity fraud?

12. Survey of Canadians Regarding Charity Fraud
• More than half
of Canadians are
less likely to
donate to a
charity due to
worries of fraud
• Most Canadians
believe charity
fraud is rising

13. Protection Against Charity Fraud
• Very few Canadians check to
see if a charity is registered
before donating
• Canadians prefer to:
– Check a charity’s website
– Look at media & advertising
– Rely on the charity’s
reputation

14. Regional Differences
• Albertans are most likely to check whether a
charity is registered before giving
• Quebecois are the least likely to do any
background research on a charity
• A charity’s reputation matters most to those in
Alberta, Saskatchewan, and Manitoba

15. Millennials are less concerned about sharing personal
information
• 45% of millennials take no steps to ensure a
charity is legitimate
• Millennials are more likely to give spontaneously

17. Telling your Story:
How to use CharityFocus
www.charityfocus.ca

18. Today’s Agenda
o Introduction and Objective
o Background and History
o About the Data
o Key Features:
o The T3010 QuickPrep
o Side-by-Side View
o Telling your Organization’s Story
o Summary
o Some FAQs, and your Questions

19. Introduction and Objectives
• CharityFocus was designed as a one-stop source of information about
Canada’s 85,000 charities
• a tool provided by Imagine Canada to promote the transparency and
accountability of charities
• to increase public confidence in the sector as a whole
• not a “ranking system”

20. Background and History
• priority of CRA that charities voluntarily demonstrate their accountability
• Bill C-470
• Imagine Canada’s commitment to providing an “accountability portal” and
avoiding external regulation of sector
• similar to Guidestar portals in other countries
• original proposal submitted in 2009, CharityFocus launched in February
2012
• initial seed money provided by RBC Foundation, project funding from CRA
and additional sponsorship from RBC Foundation and Cenovus Energy

21. About the Data
• all data come from what your organization provided to the CRA
• publicly available
• Imagine Canada’s revenues as displayed on CharityFocus:

23. About the Data cont’d
• research identifies that in 2007 a substantial number of charities made
errors in their T3010 forms
• failing to allocate fundraising expenses, arithmetic errors, not fully
completing the form, incorrectly calculating their expenditures
• errors are a barrier to transparency:
– Out of compliancy
– Erode public confidence
• so what can we do about it?

24. Key Features: T3010 QuickPrep
• improves quality of data submitted to CRA, and therefore improves
compliance
• sophisticated and secure
• same username and password as CharityFocus
• Judy Newman from Seeds of Diversity, after using the QuickPrep:
"Charity treasurers, say goodbye to your pencil and eraser! Now you can fill in
a charity T3010 return on your computer, just like you do for your personal
income tax, with the T3010 QuickPrep. It's safe, secure, and features
numerous prompts and reminders on each page to help you save time and
frustration."

26. Key Features: Side-by-Side View

27. Key Features: Telling your Story
• numbers alone don’t provide enough information
• enhance your organization’s profile with documents such as financial
statements, program brochures, impact reports and annual reports
• tell your story your way and keep supporters engaged in your work
• no self-proclaimed charity evaluator allows for this kind of context or
transparency

32. Summary
• your CharityFocus profiles provides important details about the value,
reach and impact of your organization
• a tool provided by Imagine Canada to promote the transparency and
accountability of charities
• the T3010 QuickPrep will save you time and prevent errors

33. Frequently Asked Questions
• How often is CharityFocus updated?
• Can I update multiple charities?
• I see a mistake in my profile. How did that happen?
• I’m trying to update my profile page but it’s not working. What’s wrong?
• What’s the benefit of looking at multiple charities side by side?

34. Thank you!
www.charityfocus.ca

36. Protecting your brand online from fraudsters
1. Monitor what’s
being said about
your brand
2. Engage the right
authorities and
partners
3. Put your
donors/clients
first
4. Communicate!!

37. The Charity Fraud
Awareness Quiz

38. The Charity Fraud Awareness Quiz
• March 1st - March 31st
• Canadians take the quiz and continue to
CanadaHelps.org to make a donation
• Capital One Canada
will add $10 to all
donations made after
the survey is
completed!
Start the quiz at
www.CanadaHelps.org

39. ABOUT MYCHARITYCONNECTS

40. www.mycharityconnects.org
free online resources
 Information about
technology and social media
 Webinars
 Past webinar slides
 Learning opportunities
 Events across the country

41. MyCharityConnects Conference 2012
JUNE 12 – 13 | Allstream Centre, Toronto
Collaborate to build a stronger sector.
Innovate to solve complex problems.
Celebrate our work and the difference we’re making.
• Join non-profits from across Canada and social media
experts for the premier social media and online
fundraising learning opportunity of the year.
• Registration opens in February
www.mycharityconnects.org/conference

42. Upcoming Webinars
www.mycharityconnects.org
• March 28 - Being Social Inside and Out: Fostering a Culture of
Sharing and Collaboration
• April 11 - The Rules Around Tools
• April 25 - Essential Twitter Tips for Your Charity
• May 9 - Preparing for a Website Redesign
• May 23 - Editorial Calendar Essentials: Organize and Plan Your
Online Communications

43. QUESTIONS
 You can hear us, but
we can’t hear you
 Type questions in the
Questions Log