Bookmarks can be a great marketing tool because customers hold onto them for long periods of time. This presentation will go over some basics of designing and printing your own bookmarks.

1. Designing Custom Bookmarks
Print bookmarks to
engage your customers
and market your
company

2. Custom Color Bookmarks
 High quality, full color bookmarks are a great way to
promote your company, products, schools, churches
and events.
 Although custom bookmarks are obviously
associated with reading, do not be surprised if you
see them on a refrigerator, tacked up on a bulletin
board or placed in a purse or wallet.
– Bookmarks are a little reminder to anyone who uses them
of your business, or any other message, that you want to
convey.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

3. Printing Specs for Bookmarks
Quick Specs:
– 3 Size Choices Available for Custom Bookmark Printing
– 14pt Coated 2 Side Material Standard
– Aqueous Gloss Coating on Both Sides FREE
– Fast 4 Day Production Time on Full Color Bookmarks
– Choose a Custom Bookmark With Either Square or Round
Corners
– Punched Holes Available Upon Request
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

4. Bookmark Printing Basics
 Bookmarks come in a
variety of sizes,
thicknesses, colors and
options. You can add a
hole punch and tassel for
added pizzazz, or keep
them simple for ease of
use.
 To make them an
effective marketing tool,
think carefully about the
message you will put on
them.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

5. Branding Your Custom Bookmarks
A rule-of-thumb for designing your
bookmarks is to devote one side to your
company, and one side to the consumer.
 Choose the company side to put your contact
information – perhaps a brief company
statement and a product, service, or price
list.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

6. Embellishments
 However, on the consumer side,
choose something that will grab
attention.
– Use a beautiful scenic background, maybe
a motivational message, or print multiple
versions to cater to different audiences.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

7. Marketing Ideas for Bookmarks
Remember, your company doesn’t have to deal with
books in order to make a compelling bookmark! Here
are some great bookmark ideas for all kinds of
businesses:
 Retail Businesses – Use your full color bookmarks
for coupons, promotions and special events. Add a
fun image with your logo on the front and a great
promotion on the back.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

8. Marketing Ideas for Bookmarks
 Churches and Youth Groups – What a great way to encourage your
followers to keep their bible close to their heart. Design a beautiful,
custom bookmark including bible verses or inspiration words.
 Educational Facilities – custom bookmark printing with your school
information and mascot to hand out during orientation or the first day of
school.
 Sports and Recreation – hand out full color bookmarks complete with a
schedule of upcoming games on the back. Don’t be surprised if they
stay in a wallet or purse.
 Special Events/ Trade Shows – Get your business out there by using
custom bookmark printing to add to a gift bag, information folder or just
a handout.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

9. Help with Bookmark Design Options
 If you’re not sure about which options will work best
for you - or if you want to request a quote, just let the
My1Stop.com customer service team know.
 If you need assistance designing your bookmark
layout, your marketing collateral, or any other aspect
of your custom bookmarks, contact our
graphic design services department.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

10. About My1Stop.com
 My1Stop.com is an online printing service.
 We offer a wide range of custom printed and
stock products with fast completion times,
including:
– Plastic Card Printing
– Gift Card Printing
– Label Printing
– Business Card Printing
– And many more services
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

11. Contact Us
 Forprice quotes, sample requests, or any
other questions, please visit our
contact us page and we will respond
promptly.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com

12. Connect with Us!
Learn even more ways to promote your organization with creativity and style! Follow
My1Stop.com around the web:
Learn all the technical how-to and why in custom printing and marketing on
My1Stop.com’s PrintRoundTable blog.
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 Talk about our products on the My1Stop.com Facebook page.
 Check all of our company updates on the My1Stop.com LinkedIn page.
 See all our custom printing processes in action on the My1Stop.com YouTube channel.
 Get quick printing and marketing tips on the My1Stop.com Tumblr page.
 Keep up with all our latest content and add the My1Stop.com Google+ page to your
circles.
My1Stop.com © 2012
www.my1stop.com | 1.800.691.7867 | support@my1stop.com