1. GS1 Standards
Beyond Consumer Goods
ECR Asia
6th October 2010
Peter J Alvarez
Lessons Learned from the Past…
“Over the course of a few years a new technology annihilated
distance and shrank the world faster and further than ever
before.”
“A worldwide network spanned continents and oceans, it
revolutionized business practice and gave rise to new forms of
crime. Romances blossomed. Secret codes were devised by
some and cracked by others.”
“The benefits of the network were relentlessly hyped by its
advocates and dismissed by the skeptics. Governments and
regulators tried and failed to control the new medium and
attitudes to everything from news gathering to diplomacy had to
be completely rethought.”
Courtesy of Prof. Steve Woolgar – The Virtual Society? (2002)
what “New Technology” was it ?
© 2010 GS1

2. You’re Thinking…….
The Internet ?
© 2010 GS1
The Telegraph - 1844
Source: National Museum of American History, from the US Patent Office
© 2010 GS1

3. Barcodes – Revolutionalise Check Out
In June of 1974, the first U.P.C. scanner was installed at a Marsh's
supermarket in Troy, Ohio. On June 26, 1974 the first product
scanned at the check-out with a bar code was Wrigley's gum.
Modern bar code began in
1948. Bernard Silver, a
graduate student at Drexel
Institute of Technology in
Philadelphia, overheard the
president of a local food chain
asking one of the deans to
undertake research to develop
a system to automatically read
product information during
checkout. Silver told his friend
Norman Joseph Woodland
about the food chain
president's request. Woodland
was a twenty seven year old
graduate student and teacher
at Drexel. The problem
fascinated Woodland and he
began to work on the problem.
© 2010 GS1
Not Everyone Was Convinced Then…
“I think the industry has sold itself on a program that offers so
little return that it simply won’t be worth the trouble and
expense.”
A Midwestern Grocery Chain
Executive discussing the potential
of the barcode in 1975*
*“Scanning Hits a Snag,” Progressive
Grocer, December 1975, p. 47
© 2010 GS1

4. But They Are Now !
Countries with a
GS1 Member
Organisation
Countries served on a
direct basis from GS1
Global Office (Brussels) 108 Member Organisations. 150 countries served.
20 Industrial Sectors 2,000 people helping us
1.5 million companies 3,000 companies in Ireland
30 Years experience > 6 billion transactions daily
ISO, CEN, ETSI, UNECE based standards
© 2010 GS1
GS1: A global system of standards
GS1 GS1 standards provide a
designs and framework that allows products,
services, and information about
implements a
them to move efficiently and
global system
securely for the benefit of
of supply businesses and the improvement
chain of people’s lives, everyday,
standards everywhere
© 2010 GS1

5. GS1 Standards
Beyond Checkout
Some examples of where
else GS1 helps industry
Traceability
Track - Where is it now?
Trace - Where has it been?

6. GS1 Global Traceability Standard
GS1 Global Traceability Standard
The GS1 Global Traceability
Standard (GTS) provides a
powerful tool kit for
implementing traceability in the
supply chain based on the GS1
System of standards
Is a fundamental GS1 Solution
in GS1 mission “a world where
things and related information
move efficiently and securely” GS1 Global Traceability Standard
Business Process and System Requirements for
Full Chain Traceability
GS1 Standards Document
Issue 1, Sep-2007
© 2010 GS1
Guidelines
© 2010 GS1

7. Case Studies
© 2010 GS1
eCommerce
The electronic standard
exchange of information
between trading partners

8. GS1 eCom
GS1 eCom standards are MULTISECTORAL
• GS1 eCom standards provide solutions for
multiple sectors using the same eCom
message. This is achieved through context
driven extensions applied to general GS1
eCom, for example food industry,
entertainment, office supply, textile, etc.
15
© 2010 GS1
GS1 eCom
The right way to do eBusiness
• GS1 eCom standards provide a
standardised and predictable
Smooth exchange of
PO’s, Invoices and structure of electronic business
other documents
messages
• Business partners do not have to
negotiate the format and structure of
their messages
Standardised
business messages
16
© 2010 GS1

9. GS1 eCom in the world of standards
GS1 eCom is not developed in isolation
• GS1 eCom standards are based on global
standards, ensuring compatibility with existing
technology
• The most important standard bodies, providing
the basis for GS1 eCom standards are:
• UN/CEFACT – United Nations Centre for
Trade Facilitation and Electronic Business
• IETF – Internet Engineering Task Force
• ISO – International Organisation for
Standardisation
• W3C – World Wide Web Consortium
17
© 2010 GS1
Transportation &
Logistics
Helping industry ensure that
the right things are in the
right place at the right time

10. Transportation & Logistics
GS1 standards in transportation & logistics
Today no transport and logistics
company can be efficient without robust
information technology and data
communication support.
GS1 standards help hundreds of T&L
companies
• Improve efficiency
• Improve tracking and tracing
• Augment security
• Boost speed
• Reduce costs
© 2010 GS1
Transportation & Logistics
GS1 standards in transport & logistics
The building blocks of GS1 T&L
standards are
• GS1 Logistics Label, with a main & mandatory
field: SSCC - Serial Shipment Container Code
• A set of business message standards in XML
and EANCOM formats
• A number of application identifiers (AI)
specifically developed for the identification of
logistics units, including
AI (401) Consignment number
AI (402) Shipment identification number
Various AIs for the identification of locations
© 2010 GS1

11. EPCIS & Supply Chain Visibility
EPCIS = Electronic Product Code Information Service
Standard event capture and query interfaces to obtain and share data
about unique objects within and across enterprises
Standard cross-industry technical framework plus industry specific
standards
Is a supplement to, not a replacement of, existing enterprise systems
Answers What, Where, When and Why by capturing defined objects,
quantity, aggregation, transaction and disposition events
© 2010 GS1
Aerospace & Defence
Helping ensure the safe and
secure manufacture and
movement of critical parts

12. Ultimate Global Defence Visibility
The United States DoD can Ultimately it will be possible
already track containers via to do the same below
active tag technology in container level using Gen2
most areas of the global passive technology
But the real benefit comes not from gathering event data via
RFID technology, but from using that standard data as
information to transform current business processes into
© GS1 US 2010
more efficient and effective ways to support front line forces 23
Results
Accuracy = ROI at 1st operation
Army results
23% less items in stock
Improved shipping / receiving
processes
GS1 Brasil
40 Subscribers (potential
of 660)
600 tag analysis to date
Brasil
Visibility in the Brazilian
Market
24
© 2010 GS1

13. Next steps + Opportunities
Next Steps
• Implement RFID portals in the 15 warehouses
• Enable 700 operational units with RFID
• Expand from 40 suppliers to all (663)
• Implement EPC Tags for location
Opportunities:
• Expand to other classes of products
• Other branches (Federal Police, Navy, Air Force)
• New services
25
© 2010 GS1
Healthcare
GS1 Standards in Healthcare
Improve patient safety,
Increase efficiency and save
costs

14. Ensuring the ‘5 Patient Rights’
The right product
The right route
The right patient
The right dose
The right time
© 2008 GS1
Scope: All healthcare products
Drugs
Medical devices
Medical equipment Food & beverages, office supplies,
© 2008 GS1 personal care, tools, etc.

15. Global Data
Synchronisation
Providing master data
synchronisation for more
efficient value chains
What is data synchronisation?
Every company has a database
filled with master data about the
products they make, or sell, or buy
But when one company needs to
change any bit of information in
their database or add a new item
to it, another database may not
be up to date anymore…!
30
© 2008 GS1

16. Synchronising master data
Height
Height
Width
Width
Depth
Depth
Weight
Weight
Items per case
Items per case
Cases per pallet
= Cases per pallet
GTIN
GTIN
Trading partners
Supply side synchronising master data Demand side
Product
Product can rely on the information
Database Database
in their database
31
© 2008 GS1
Security
Helping to reduce losses

17. RFID Based EAS
Two Functions – One Tag
EAS Item Identifcation (SGTIN)
33
© 2010 GS1
RFID Based EAS
Integration of Item Identification & EAS = EPC
Items secured using EAS
• Systems know exactly where a specific item is
Items identified using EPC tags
Only specific items rung at POS are "deactivated"
• Others will set off EAS alarm
Visibility of specific items throughout supply chain can detect
and prevent shrinkage from manufacture to shop floor
34
© 2010 GS1 34

18. Supply Chain
Operations
Fundamental process
changes to gain better
visibility in supply chains
But Why RFID ?
This pallet has at least one “inner core”.
That means that there are cartons inside the
pallet with no line of sight to their labels
Verifying all cartons present means you
must
•Drop the pallet
•Break it down
•Line up the label and scan the barcode on
each carton
•Rebuild and re-label the pallet
RFID can possibly read all labels as pallet
passes the antennae without stopping at all
5th March 2009
© 2006 EPCglobal Inc
© 2010 GS1

19. EPCIS – EPC Information Service
EPC-based Physical Visibility Data Within and Across Enterprises
Exchange of EPC
Use of EPC data by data between
applications within enterprises
Capture of EPC data the enterprise
within one
enterprise
Data Ctr Data Ctr Data Ctr
Factory Warehouse Distributor Retailer
© 2010 GS1
Contact Details
Peter J Alvarez
GS1 Global Office
T +1 609 557 4547
E peter.alvarez@gs1.org
W www.gs1.org