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GREEN POWER PROJECT
COMSATS INSTITUTE OF INFORMATION TECNOLOGY
RIWAND ROAD OFF DEFENC ROAD LAHORE
The topic is concern: Green Power Project for COMSATS University
Author(s): Muhammad Naeem (FA12-MBT-059), Zulkifull Raza (FA12-MBT-093)
Section: A
Date: 30/05/2014
Table of Content:
1. Executive Summary
2. Scope
3. Limitation and Assumption
4. Introduction
 Industry Background
 Importance of Project
 Existing Local Market Condition
 Why Project is Important
5. Situation Analysis
6. Over All Strategies
 Market Analysis
 Target Market
 Marketing Strategy
 Competitive Strategy
 Pricing Strategy
 Promotional Strategy
 Distribution Strategy
7. Distribution Channels
8. Gap Analysis
9. Production
 About Product
 Equipment and Panel
 Load of University
 Ancillary Equipment
 Plant and Equipment
10. WBS
11. Raw Material
12. Process
13. Production Capacity
14. SWOT Analysis
15. Risk Breakdown for Green Power Project
16. Financial Analysis
 Budget
 Cost of Project
Executive Summary
Key Findings
 This analysis determined that solar energy development is technically feasible and
financially viable at several Department of COMSATS.
 We will install the solar power system for the generation of electricity for each block and
department of the COMSATS University.
 The Federal Government could potentially receive approximately $100 million/year in
the form of rental payments, reduced cost power, in-kind considerations, or some
combination among them.
 There are a range of technical, policy and programmatic barriers that can slow or, in
some cases, stop solar development.
 We work on for shifting WAPDA load to Solar system. For this working the departments
have 291KW load of electricity. So we will shift the load on solar.
This project contains the all process and method of solar electricity generation. All the function
and terminologies include in this project. All the calculation of load include in the outline of the
project. The project contains the all basic requirement and analysis. In the analysis include the
market analysis and prefeasibility analysis.
With rising grid electricity prices and declining solar technology costs, the economic benefits of
solar power are becoming increasingly difficult for leading businesses to ignore. Transitioning to
solar can save money on energy today and hedge against rising utility rates tomorrow. However,
before moving forward with solar, it is important to determine the total energy and savings
available over the life of a photovoltaic (PV) installation.
How much electricity will your solar installation generate over the lifetime of the system?
This is a measure of the total benefit. How does the lifetime cost of the solar electricity produced
compare to what you would pay your current provider over that same period? This is a measure
of the total cost. Given a choice between utility electricity and solar electricity, conventional
wisdom suggests that you go with whichever option or combination of options yields the most
energy at the lowest price. This white paper is designed to help you make that assessment,
allowing you to determine whether or not a solar installation is the right choice for your facility
based on the following considerations:
1 Maximizing the Total Energy Output from a Solar Project
2 Calculating the True Cost of a Solar Project
3 Achieving the Greatest Return on a Solar Project
4 The Sun power Advantage
Scope
Overall Scope of the project power green
Project power green will enable higher educational institutes to generate power through solar
energy; it will also help these institutes to reduce their operational cost by providing energy by
least expensive energy source that is solar energy.
Project Scope
Project power green will enable COMSATS to produce eco-friendly and free electricity for its
major load. Its major load will be shifted on solar energy. Project power green will take 2 months
and will cost approximately Rs.57,425,000
Deliverables
 Solar energy plants in OMSATS to bear a load 700KW.
 Each department will be enabled to fulfill its major electricity load.
 Cells would be made to store and supply electricity to departments.
 A proper monitoring system to analyze operational progress of the project.
Milestones
 Approval and other documents requirements of project to be completed till 15 June.
 All frames to hold panels will be made and installed till 5th
of July.
 Panels will be set are fixed in each department till 15th
of July.
 Storage cells and inverters will be set till 5th
of August.
 System will be tested and verified for operation till 10th
of August.
 Documents to hand over project’s operation will be made and control would be passed to
university till 15th
of August.
Limitations and Assumptions
 Project does not include power supply to Air Conditioning systems of COMSATS they will
remain on LESCO or generator supply.
 A backup source like LESCO would be required in rain, fog or at night.
 Project will only respond to specified requirement of the project.
 Proper place to setup panels would be required to gain maximum sun light.
 Develop a system for reducing electricity waste.
 Convert all tube light into energy severs
 Use low voltage fan in the rooms
Introduction
Industry Background
It is newly establish company that will work for the solar energy system installation in education
sector and as well as business sectors. This project is titled as project power green. Project will
enable higher educational institutes to produce energy by solar.
Importance of Project
Purpose of This project is to enable educational institutes in power generation through solar
energy. This is a very cost effective source and gaining much attention in Pakistan where most of
the times remain sun shine and weather is perfectly suitable. However, energy crisis in Pakistan
and high cost of electricity are obstacle in operations of universities. Universities will be willing
to use our solution and save its operational cost and to become self-efficient in power generation.
Objectives:
 Our primary objective is to provide eco-friendly and cost effective source of energy to
educational institutes.
 Secondly, objective is to gain a major share from the market.
 Third objective is to tap other profitable segments that we can serve.
Why Project is Important?
The main purpose of this project to reduce the electricity cost and with the help of solar
electricity we can save the 90% of electricity cost of and any institution or business sectors. For
this purpose we make a project for COMSATS University that tells us why project is important?
Project Plan for COMSATS Lahore
Project Title: Project Power Green for COMSATS University
Primary Objectives:
 Our objective is to provide eco-friendly power source to a green university.
 Cost effective source of energy to educational institute.
 Self-sufficiency in power generation at nominal cost.
Starting Date:
16 Jun 2014 this will be suitable for starting as all the activities required for this project could be
smoothly performed in universities off times in summer vacations.
Duration:
All the department of University will be shifted on solar power system within 2 months,
Beneficiaries:
This system will provide an opportunity to make COMSATS more efficient in power sector and
to eliminate power expenses of major load by providing a free alternative source of power.
Situation Analysis
Situation analysis refers to a collection of methods that managers use to analyze an
organization's internal and external environment to understand the organization's capabilities,
customers, and business environment. The situation analysis consists of several methods of
analysis:
 The 5Cs Analysis
 SWOT analysis
 Porter five forces analysis.
A Marketing Plan is created to guide businesses on how to communicate the benefits of their
products to the needs of potential customer. The situation analysis is the second step in the
marketing plan and is a critical step in establishing a long term relationship with customers.
So According to the internal electricity requirement of COMSATS University the project has
much importance.
Over All Strategies
We will register our firm name and trade mark from SECP. We will initially use outsourcing
strategy because at this stage we lack technical expertise and capital required for the project. We
have established relations with the suppliers and vendors to provide equipment that would be
required and we also perform project activities. After completion of few beginning projects and
after gaining technical expertise we will handle the project with our own employees.
Market analysis:
Currently Pakistan is facing shortage of energy and customers are getting it less at high rates.
UPS and generators were realized as an alternative in this shortfall of energy in Pakistan. But
these sources proved themselves as a high cost alternative for the customers because of fuel and
electricity charges.
Solar panel, imports in Pakistan provided the potential customers with a free source of power
generation. More and more potential customers are now a days becoming user of this
Technology to get a free alternative of energy. But due to fewer competitors in industry and
higher import taxes it is a bit expensive technology now days. However, customers are more and
more adopting this technology by considering its long terms benefits. Which overcome its high
cost in few years and provide rest of period with free source of energy. This is also a smart
technology for customers because of product lifecycle of this technology which is approximately
20-25 years.
TARGET MARKET:
We will target educational institute like universities. The purpose to select this market is that this
institution faces major expenses of power which they used to run their operations.
However, by using a free alternative of energy will enhance efficiencies of these institutes and
will result in a lot cost saving. This will be beneficial and attractive for them to save a lot of
money and also to be competitive with each other.
Products user
In initial stage we are going to only tap higher educational institutes. We will also find out other
profitable segments to expand our market.
Marketing strategy
Market size and Trends:
Solar technology is new in Pakistan and is going towards growth stages .potential for this market
is very large as more and more potential customers are realizing its benefits. People are shifting
from conventional means of power generation like generators etc. toward this smart and cost
efficient technology.
We have selected a specific segment and include govt. and private universities in Lahore. There
are total 36 universities in Lahore and it can be considered as a segment with strong potential
demand for this technology to reduce their power expense. It will also be a profitable segment
for us on our initial stages. Our target market at our initial stages are Universities in Lahore
which is a major city of Pakistan and have 36 universities Purpose to select this market at our
initial stage is to avoid direct competition with larger firms in the market. Secondly, these
institutes will be more attractive to an alternative which will enable them to save their costs of
operations and to become profitable. Thirdly, it is a relatively profitable and attractive market to
serve.
Segmentation:
We will select niche marketing strategy. We will identify and target specific segments to avoid
direct competitions at our initial stages of business. This will also provide us with an opportunity
to understand and specialize in our selected market needs and to create a valuable image in
minds of our potential customers.
Competitive Strategy
Solar energy is newly introduced in Pakistan and industry is going toward growth due to
awareness in public and as an attractive source to produce energy. In starting we will give
discount and attract more customers for compete their competitor. Many firms are now providing
solutions to customers in this regard and are forming a sense of competition in the market. Some
of our competitors are:
 Nizam solar
 Tesla solar co
Pricing Strategy
We will price to position our product of being valuable for them and to create a value image in
the mind of potential customers. Our firm will provide them value against the price which they
are willing to pay .we will use skimming strategy for pricing our product to skim profitable
segments Because this is relatively new technology and it is not very common in the market. We
will sell our product on net and no credit will be allowed at our initial stages. Customer will have
to pay 40% advance and rest of installments will be arranged with progress of the project in
advance to progress of next phase.
Promotional strategies:
At our early stage we will use low cost but strong promotional tools to promote our product.
We will use following promotional tools.
 Direct marketing.
 Emails
 Social Media
Distribution strategy:
 Our office will be located at link road Lahore. Its operations time is from 12-7 pm.
 In other times customers can contact with us on our phone, Email, or at social media
Distribution Channels
Gap Analysis
The gap analysis contains the five different stages. In which include review system, develop
requirement, comparison, implication, and recommendation.
This solar project has been completed all the steps of the gap analysis. We have checked and also
review the all process system and then started the work on project. After this step we developed
the list of project requirement. We also did comparison of this project with others companies
according to the cost and material perspective. After comparison we implemented on project
activities and started the work and at the end of gap analysis we defined the assumption and
limitation the project.
Production
About Product
In product include the solar panels and the
frame of panel that will use for the solar
energy system. In product also include the
cells batteries that will store the electricity
and also include the electricity convertor
who will convert the DC current into AC
current. In related picture of solar
electricity generation tell us how the
current convert from DC to AC and also
show the all process of electricity
production.
Equipment and panels
Project would require some tools and equipment’s for its working
We would require a suitable place where solar panel can get maximum sun light. These panels
can be placed on roofs of each department. Further detail is given department wise tables.
Load of University:
The load of whole university is 670 KW. There are five blocks in the university and five labs and
other department which have approximately 300 KW.
Estimated Load sheet of the University
Total Load of COMSATS = 1200AmpsW 1KW = 1000W
1200Amps/1.8 = 667KW 1Amps = 1.8KW
So we can say that the total load of COMSATS University is approximately 670KW
Ancillary Equipment
20kw off Grid solar system (Sample)
Item Quantity Specification
Solar panel 80pcs 200Wp Mono crystalline silicon solar panels
Controller 1pcs 240V/100A,
Inverter 1pcs 240V/20KW, LCD Display protection
Battery 64pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 1 Bundle 400Metres Photovoltaic Cables(16m2)
We will explain the equipment usage in each department of the COMSATS University
The detail of load and ancillary equipment of each department are as follow:
A Block
The Load of A Block is 30.92KW
Item Quantity Specification
Solar panel 130pcs 200Wp Mono crystalline silicon solar panels
Controller 2pcs 240V/100A,
Inverter 2pcs 240V/20KW, LCD Display protection
Battery 102pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 2 Bundle 400Metres Photovoltaic Cables(16m2)
B Block
The Load of B Block is 36.92KW
Item Quantity Specification
Solar panel 155pcs 200Wp Mono crystalline silicon solar panels
Controller 2pcs 240V/100A,
Inverter 2pcs 240V/20KW, LCD Display protection
Battery 120pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 2 Bundle 400Metres Photovoltaic Cables(16m2)
C Block
The Load of C Block is 67.24KW
Item Quantity Specification
Solar panel 280pcs 200Wp Mono crystalline silicon solar panels
Controller 4pcs 240V/100A,
Inverter 4pcs 240V/20KW, LCD Display protection
Battery 224pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 4 Bundle 400Metres Photovoltaic Cables(16m2)
D Block
The Load of D Block is 50.77KW
Item Quantity Specification
Solar panel 210pcs 200Wp Mono crystalline silicon solar panels
Controller 3pcs 240V/100A,
Inverter 3pcs 240V/20KW, LCD Display protection
Battery 165pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 3 Bundle 400Metres Photovoltaic Cables(16m2)
N Block
The Load of N Block is 44.43KW
Item Quantity Specification
Solar panel 180pcs 200Wp Mono crystalline silicon solar panels
Controller 2pcs 240V/100A,
Inverter 2pcs 240V/20KW, LCD Display protection
Battery 144pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 2 Bundle 400Metres Photovoltaic Cables(16m2)
Chemical Department
The Load of Chemical Department is 29.02KW
Item Quantity Specification
Solar panel 120pcs 200Wp Mono crystalline silicon solar panels
Controller 2pcs 240V/100A,
Inverter 2pcs 240V/20KW, LCD Display protection
Battery 96pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 2 Bundle 400Metres Photovoltaic Cables(16m2)
Architecture Department
The Load of Architecture Department is 17.52KW
Item Quantity Specification
Solar panel 80pcs 200Wp Mono crystalline silicon solar panels
Controller 1pcs 240V/100A,
Inverter 1pcs 240V/20KW, LCD Display protection
Battery 64pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 1 Bundle 400Metres Photovoltaic Cables(16m2)
Library
The Load of Library is 13.77KW
Item Quantity Specification
Solar panel 60pcs 200Wp Mono crystalline silicon solar panels
Controller 1pcs 240V/100A,
Inverter 1pcs 240V/20KW, LCD Display protection
Battery 48pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years)
Cable 1 Bundle 400Metres Photovoltaic Cables(16m2)
Plant and Equipment
We can provide the equipment you need – collectors, turbines, turbo generators and more – for
an efficient, high-performance solar power plant. We also offer equipment and planning for
hybrid plants where solar is a part of the bigger picture.
Project Phases (WBS):
The project will be divide into six phases, the detail of these phases are as follow:
Phases Department/Blocks Duration Dependencies
Phase 1 Block A and Library Ten days ----
Phase 2 Block B One week Phase 1
Phase 3 Block C Twenty days Phase 2
Phase 4 Block D Ten days Phase 3
Phase 5 Block N Five days Phase 4
Phase 6 Architecture and Chemical Five days Phase 5
Total Duration Two Months
Raw Material
In the raw material include solar panels, batteries, invertors, electricity controllers and cables.
The basic component of a solar cell is pure silicon, which is not pure in its natural state. To make
solar cells, the raw materials—silicon dioxide of either quartzite gravel or crushed quartz—are
first placed into an electric arc furnace, where a carbon arc is applied to release the oxygen. The
products are carbon dioxide and molten silicon. At this point, the silicon is still not pure enough
to be used for solar cells and requires further purification. Pure silicon is derived from such
silicon dioxides as quartzite gravel (the purest silica) or crushed quartz. The resulting pure
silicon is then doped (treated with) with phosphorous and boron to produce an excess of
electrons and a deficiency of electrons respectively to make a semiconductor capable of
conducting electricity. The silicon disks are shiny and require an anti-reflective coating,
usually titanium dioxide.
Process
We can explain the electricity production with the help of diagram
Production Capacity
The load of whole university is 670 KW. There are five blocks in the university and five labs and
other department which have approximately 300 KW.
Estimated Load sheet of the University
Total Load of COMSATS = 1200AmpsW 1KW = 1000W
1200Amps/1.8 = 667KW 1Amps = 1.8KW
So we can say that the total load of COMSATS University is approximately 670KW
SWOT Analysis:
Strength:
 It is an attractive project for University as it will provide free source of energy.
 The project will provide cost effective power solution for COMSATS.
 Investment cost can be recovered in almost 2 years.
Weakness:
 Solar energy can only provide power in specific timing and weather conditions.
 A backup must be required all the time.
Opportunities:
 Save a huge from power expenses.
 Self-sufficiency
 Expansion in capacity to bear total load of university
Threat:
 Organization may hesitate to invest so much on this project.
Risk breakdown for green power project
 Technical Requirements tech performance and reliability Quality.
 External (subcontractors and suppliers, market weather.
 Organizational (funds resources)
 Project management (estimating planning )
Financial Analysis
 Plant and equipment cost
 HR Cost
 Operation Cost
 Cash Flows
 Profit and Loss
 Net Profit Value
Internal Rate of Return (IRR) for the explanation of project scope we have following steps:
Geographical Location:
We install solar panel in COMSATS Institute of Information Technology Lahore.
Cost (Budget):
The estimated load of each department is 66 KW but the actual load of each department is less
than the actual load. We conduct a survey in the University and checked the load of each
department when departments had opened and then we find out the actual load of each
department. The average load of each department is 37KW.
The cost of this project is and this cost divided in all department/Blocks and we also calculate
how many solar panels required and how much cost will occur for each department. All the
information has described in following table:
1. Specific:
The project need is accurate. We will install solar panel for each department which will
produce the solar energy and will be used to fulfill the demand of electricity of each
department
2. Measureable:
The project is divided into different phases (Blocks) so that it can be made measurable and
easy to evaluate.
3. Achievable:
Solar energy is very much emerging technology in Pakistan so a lot of companies can
provide us solutions for our project easily.
4. Realistic:
Solar panel is being widely used in Pakistan and technology is becoming very much common
in Pakistan so it is quit realistic to do project.
Project started As soon as approval will be granted and complete in 2 months
Budget Estimate
The detail of each department usage of ancillary equipment for solar project
Blocks E.Load
200Wp Solar
panel
Batteries
12V
Controller
240V
Inverter
240V
Cables
400m
A Block 30.92KW 130 102 2 2 2
B Block 36.84KW 155 120 2 2 2
C Block 67.24KW 280 224 4 4 4
D Block 50.77KW 210 165 3 3 3
N Block 44.43KW 180 144 2 2 2
Chemical 29.02KW 120 96 2 2 2
Architecture 17.52KW 80 64 1 1 1
Library 13.77KW 60 48 1 1 1
Total 290.51 1215 963 17 17 17
Cost of Project Equipment
Equipment Calculation Price
200Wp Solar panel (1215*15,000) Rs. 18,225,000
Batteries 12V/200AH (963*40,000) Rs. 38,520,000
Controller240V/100A (17*20,000) Rs. 340,000
Inverter 240V (17*5000) Rs. 85,000
Cables 400m (16m2) (17*15000) Rs. 255,000
Total Rs. 57,425,000

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GREEN POWER PROJECT

  • 2. COMSATS INSTITUTE OF INFORMATION TECNOLOGY RIWAND ROAD OFF DEFENC ROAD LAHORE The topic is concern: Green Power Project for COMSATS University Author(s): Muhammad Naeem (FA12-MBT-059), Zulkifull Raza (FA12-MBT-093) Section: A Date: 30/05/2014
  • 3. Table of Content: 1. Executive Summary 2. Scope 3. Limitation and Assumption 4. Introduction  Industry Background  Importance of Project  Existing Local Market Condition  Why Project is Important 5. Situation Analysis 6. Over All Strategies  Market Analysis  Target Market  Marketing Strategy  Competitive Strategy  Pricing Strategy  Promotional Strategy  Distribution Strategy 7. Distribution Channels 8. Gap Analysis 9. Production  About Product  Equipment and Panel  Load of University  Ancillary Equipment  Plant and Equipment 10. WBS 11. Raw Material 12. Process 13. Production Capacity 14. SWOT Analysis 15. Risk Breakdown for Green Power Project 16. Financial Analysis  Budget  Cost of Project
  • 4. Executive Summary Key Findings  This analysis determined that solar energy development is technically feasible and financially viable at several Department of COMSATS.  We will install the solar power system for the generation of electricity for each block and department of the COMSATS University.  The Federal Government could potentially receive approximately $100 million/year in the form of rental payments, reduced cost power, in-kind considerations, or some combination among them.  There are a range of technical, policy and programmatic barriers that can slow or, in some cases, stop solar development.  We work on for shifting WAPDA load to Solar system. For this working the departments have 291KW load of electricity. So we will shift the load on solar. This project contains the all process and method of solar electricity generation. All the function and terminologies include in this project. All the calculation of load include in the outline of the project. The project contains the all basic requirement and analysis. In the analysis include the market analysis and prefeasibility analysis. With rising grid electricity prices and declining solar technology costs, the economic benefits of solar power are becoming increasingly difficult for leading businesses to ignore. Transitioning to solar can save money on energy today and hedge against rising utility rates tomorrow. However, before moving forward with solar, it is important to determine the total energy and savings available over the life of a photovoltaic (PV) installation. How much electricity will your solar installation generate over the lifetime of the system? This is a measure of the total benefit. How does the lifetime cost of the solar electricity produced compare to what you would pay your current provider over that same period? This is a measure of the total cost. Given a choice between utility electricity and solar electricity, conventional wisdom suggests that you go with whichever option or combination of options yields the most energy at the lowest price. This white paper is designed to help you make that assessment, allowing you to determine whether or not a solar installation is the right choice for your facility based on the following considerations: 1 Maximizing the Total Energy Output from a Solar Project 2 Calculating the True Cost of a Solar Project 3 Achieving the Greatest Return on a Solar Project 4 The Sun power Advantage
  • 5. Scope Overall Scope of the project power green Project power green will enable higher educational institutes to generate power through solar energy; it will also help these institutes to reduce their operational cost by providing energy by least expensive energy source that is solar energy. Project Scope Project power green will enable COMSATS to produce eco-friendly and free electricity for its major load. Its major load will be shifted on solar energy. Project power green will take 2 months and will cost approximately Rs.57,425,000 Deliverables  Solar energy plants in OMSATS to bear a load 700KW.  Each department will be enabled to fulfill its major electricity load.  Cells would be made to store and supply electricity to departments.  A proper monitoring system to analyze operational progress of the project. Milestones  Approval and other documents requirements of project to be completed till 15 June.  All frames to hold panels will be made and installed till 5th of July.  Panels will be set are fixed in each department till 15th of July.  Storage cells and inverters will be set till 5th of August.  System will be tested and verified for operation till 10th of August.  Documents to hand over project’s operation will be made and control would be passed to university till 15th of August. Limitations and Assumptions  Project does not include power supply to Air Conditioning systems of COMSATS they will remain on LESCO or generator supply.  A backup source like LESCO would be required in rain, fog or at night.  Project will only respond to specified requirement of the project.  Proper place to setup panels would be required to gain maximum sun light.  Develop a system for reducing electricity waste.  Convert all tube light into energy severs  Use low voltage fan in the rooms Introduction Industry Background It is newly establish company that will work for the solar energy system installation in education sector and as well as business sectors. This project is titled as project power green. Project will enable higher educational institutes to produce energy by solar. Importance of Project Purpose of This project is to enable educational institutes in power generation through solar energy. This is a very cost effective source and gaining much attention in Pakistan where most of
  • 6. the times remain sun shine and weather is perfectly suitable. However, energy crisis in Pakistan and high cost of electricity are obstacle in operations of universities. Universities will be willing to use our solution and save its operational cost and to become self-efficient in power generation. Objectives:  Our primary objective is to provide eco-friendly and cost effective source of energy to educational institutes.  Secondly, objective is to gain a major share from the market.  Third objective is to tap other profitable segments that we can serve. Why Project is Important? The main purpose of this project to reduce the electricity cost and with the help of solar electricity we can save the 90% of electricity cost of and any institution or business sectors. For this purpose we make a project for COMSATS University that tells us why project is important? Project Plan for COMSATS Lahore Project Title: Project Power Green for COMSATS University Primary Objectives:  Our objective is to provide eco-friendly power source to a green university.  Cost effective source of energy to educational institute.  Self-sufficiency in power generation at nominal cost. Starting Date: 16 Jun 2014 this will be suitable for starting as all the activities required for this project could be smoothly performed in universities off times in summer vacations. Duration: All the department of University will be shifted on solar power system within 2 months, Beneficiaries: This system will provide an opportunity to make COMSATS more efficient in power sector and to eliminate power expenses of major load by providing a free alternative source of power. Situation Analysis Situation analysis refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment. The situation analysis consists of several methods of analysis:  The 5Cs Analysis  SWOT analysis  Porter five forces analysis. A Marketing Plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. So According to the internal electricity requirement of COMSATS University the project has much importance.
  • 7. Over All Strategies We will register our firm name and trade mark from SECP. We will initially use outsourcing strategy because at this stage we lack technical expertise and capital required for the project. We have established relations with the suppliers and vendors to provide equipment that would be required and we also perform project activities. After completion of few beginning projects and after gaining technical expertise we will handle the project with our own employees. Market analysis: Currently Pakistan is facing shortage of energy and customers are getting it less at high rates. UPS and generators were realized as an alternative in this shortfall of energy in Pakistan. But these sources proved themselves as a high cost alternative for the customers because of fuel and electricity charges. Solar panel, imports in Pakistan provided the potential customers with a free source of power generation. More and more potential customers are now a days becoming user of this Technology to get a free alternative of energy. But due to fewer competitors in industry and higher import taxes it is a bit expensive technology now days. However, customers are more and more adopting this technology by considering its long terms benefits. Which overcome its high cost in few years and provide rest of period with free source of energy. This is also a smart technology for customers because of product lifecycle of this technology which is approximately 20-25 years. TARGET MARKET: We will target educational institute like universities. The purpose to select this market is that this institution faces major expenses of power which they used to run their operations. However, by using a free alternative of energy will enhance efficiencies of these institutes and will result in a lot cost saving. This will be beneficial and attractive for them to save a lot of money and also to be competitive with each other. Products user In initial stage we are going to only tap higher educational institutes. We will also find out other profitable segments to expand our market. Marketing strategy Market size and Trends: Solar technology is new in Pakistan and is going towards growth stages .potential for this market is very large as more and more potential customers are realizing its benefits. People are shifting from conventional means of power generation like generators etc. toward this smart and cost efficient technology. We have selected a specific segment and include govt. and private universities in Lahore. There are total 36 universities in Lahore and it can be considered as a segment with strong potential demand for this technology to reduce their power expense. It will also be a profitable segment for us on our initial stages. Our target market at our initial stages are Universities in Lahore which is a major city of Pakistan and have 36 universities Purpose to select this market at our initial stage is to avoid direct competition with larger firms in the market. Secondly, these
  • 8. institutes will be more attractive to an alternative which will enable them to save their costs of operations and to become profitable. Thirdly, it is a relatively profitable and attractive market to serve. Segmentation: We will select niche marketing strategy. We will identify and target specific segments to avoid direct competitions at our initial stages of business. This will also provide us with an opportunity to understand and specialize in our selected market needs and to create a valuable image in minds of our potential customers. Competitive Strategy Solar energy is newly introduced in Pakistan and industry is going toward growth due to awareness in public and as an attractive source to produce energy. In starting we will give discount and attract more customers for compete their competitor. Many firms are now providing solutions to customers in this regard and are forming a sense of competition in the market. Some of our competitors are:  Nizam solar  Tesla solar co Pricing Strategy We will price to position our product of being valuable for them and to create a value image in the mind of potential customers. Our firm will provide them value against the price which they are willing to pay .we will use skimming strategy for pricing our product to skim profitable segments Because this is relatively new technology and it is not very common in the market. We will sell our product on net and no credit will be allowed at our initial stages. Customer will have to pay 40% advance and rest of installments will be arranged with progress of the project in advance to progress of next phase. Promotional strategies: At our early stage we will use low cost but strong promotional tools to promote our product. We will use following promotional tools.  Direct marketing.  Emails  Social Media Distribution strategy:  Our office will be located at link road Lahore. Its operations time is from 12-7 pm.  In other times customers can contact with us on our phone, Email, or at social media
  • 9. Distribution Channels Gap Analysis The gap analysis contains the five different stages. In which include review system, develop requirement, comparison, implication, and recommendation. This solar project has been completed all the steps of the gap analysis. We have checked and also review the all process system and then started the work on project. After this step we developed the list of project requirement. We also did comparison of this project with others companies according to the cost and material perspective. After comparison we implemented on project activities and started the work and at the end of gap analysis we defined the assumption and limitation the project.
  • 10. Production About Product In product include the solar panels and the frame of panel that will use for the solar energy system. In product also include the cells batteries that will store the electricity and also include the electricity convertor who will convert the DC current into AC current. In related picture of solar electricity generation tell us how the current convert from DC to AC and also show the all process of electricity production. Equipment and panels Project would require some tools and equipment’s for its working We would require a suitable place where solar panel can get maximum sun light. These panels can be placed on roofs of each department. Further detail is given department wise tables. Load of University: The load of whole university is 670 KW. There are five blocks in the university and five labs and other department which have approximately 300 KW. Estimated Load sheet of the University Total Load of COMSATS = 1200AmpsW 1KW = 1000W 1200Amps/1.8 = 667KW 1Amps = 1.8KW So we can say that the total load of COMSATS University is approximately 670KW Ancillary Equipment 20kw off Grid solar system (Sample) Item Quantity Specification Solar panel 80pcs 200Wp Mono crystalline silicon solar panels Controller 1pcs 240V/100A, Inverter 1pcs 240V/20KW, LCD Display protection Battery 64pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 1 Bundle 400Metres Photovoltaic Cables(16m2)
  • 11. We will explain the equipment usage in each department of the COMSATS University The detail of load and ancillary equipment of each department are as follow: A Block The Load of A Block is 30.92KW Item Quantity Specification Solar panel 130pcs 200Wp Mono crystalline silicon solar panels Controller 2pcs 240V/100A, Inverter 2pcs 240V/20KW, LCD Display protection Battery 102pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 2 Bundle 400Metres Photovoltaic Cables(16m2) B Block The Load of B Block is 36.92KW Item Quantity Specification Solar panel 155pcs 200Wp Mono crystalline silicon solar panels Controller 2pcs 240V/100A, Inverter 2pcs 240V/20KW, LCD Display protection Battery 120pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 2 Bundle 400Metres Photovoltaic Cables(16m2) C Block The Load of C Block is 67.24KW Item Quantity Specification Solar panel 280pcs 200Wp Mono crystalline silicon solar panels Controller 4pcs 240V/100A, Inverter 4pcs 240V/20KW, LCD Display protection Battery 224pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 4 Bundle 400Metres Photovoltaic Cables(16m2) D Block The Load of D Block is 50.77KW Item Quantity Specification Solar panel 210pcs 200Wp Mono crystalline silicon solar panels Controller 3pcs 240V/100A, Inverter 3pcs 240V/20KW, LCD Display protection Battery 165pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 3 Bundle 400Metres Photovoltaic Cables(16m2)
  • 12. N Block The Load of N Block is 44.43KW Item Quantity Specification Solar panel 180pcs 200Wp Mono crystalline silicon solar panels Controller 2pcs 240V/100A, Inverter 2pcs 240V/20KW, LCD Display protection Battery 144pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 2 Bundle 400Metres Photovoltaic Cables(16m2) Chemical Department The Load of Chemical Department is 29.02KW Item Quantity Specification Solar panel 120pcs 200Wp Mono crystalline silicon solar panels Controller 2pcs 240V/100A, Inverter 2pcs 240V/20KW, LCD Display protection Battery 96pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 2 Bundle 400Metres Photovoltaic Cables(16m2) Architecture Department The Load of Architecture Department is 17.52KW Item Quantity Specification Solar panel 80pcs 200Wp Mono crystalline silicon solar panels Controller 1pcs 240V/100A, Inverter 1pcs 240V/20KW, LCD Display protection Battery 64pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 1 Bundle 400Metres Photovoltaic Cables(16m2) Library The Load of Library is 13.77KW Item Quantity Specification Solar panel 60pcs 200Wp Mono crystalline silicon solar panels Controller 1pcs 240V/100A, Inverter 1pcs 240V/20KW, LCD Display protection Battery 48pcs 12V/200AH,Lead Acid Deep Cycle(Lifetime:5-6 years) Cable 1 Bundle 400Metres Photovoltaic Cables(16m2)
  • 13. Plant and Equipment We can provide the equipment you need – collectors, turbines, turbo generators and more – for an efficient, high-performance solar power plant. We also offer equipment and planning for hybrid plants where solar is a part of the bigger picture. Project Phases (WBS): The project will be divide into six phases, the detail of these phases are as follow: Phases Department/Blocks Duration Dependencies Phase 1 Block A and Library Ten days ---- Phase 2 Block B One week Phase 1 Phase 3 Block C Twenty days Phase 2 Phase 4 Block D Ten days Phase 3 Phase 5 Block N Five days Phase 4 Phase 6 Architecture and Chemical Five days Phase 5 Total Duration Two Months Raw Material In the raw material include solar panels, batteries, invertors, electricity controllers and cables. The basic component of a solar cell is pure silicon, which is not pure in its natural state. To make solar cells, the raw materials—silicon dioxide of either quartzite gravel or crushed quartz—are first placed into an electric arc furnace, where a carbon arc is applied to release the oxygen. The products are carbon dioxide and molten silicon. At this point, the silicon is still not pure enough to be used for solar cells and requires further purification. Pure silicon is derived from such silicon dioxides as quartzite gravel (the purest silica) or crushed quartz. The resulting pure silicon is then doped (treated with) with phosphorous and boron to produce an excess of electrons and a deficiency of electrons respectively to make a semiconductor capable of conducting electricity. The silicon disks are shiny and require an anti-reflective coating, usually titanium dioxide.
  • 14. Process We can explain the electricity production with the help of diagram Production Capacity The load of whole university is 670 KW. There are five blocks in the university and five labs and other department which have approximately 300 KW. Estimated Load sheet of the University Total Load of COMSATS = 1200AmpsW 1KW = 1000W 1200Amps/1.8 = 667KW 1Amps = 1.8KW So we can say that the total load of COMSATS University is approximately 670KW
  • 15. SWOT Analysis: Strength:  It is an attractive project for University as it will provide free source of energy.  The project will provide cost effective power solution for COMSATS.  Investment cost can be recovered in almost 2 years. Weakness:  Solar energy can only provide power in specific timing and weather conditions.  A backup must be required all the time. Opportunities:  Save a huge from power expenses.  Self-sufficiency  Expansion in capacity to bear total load of university Threat:  Organization may hesitate to invest so much on this project. Risk breakdown for green power project  Technical Requirements tech performance and reliability Quality.  External (subcontractors and suppliers, market weather.  Organizational (funds resources)  Project management (estimating planning )
  • 16. Financial Analysis  Plant and equipment cost  HR Cost  Operation Cost  Cash Flows  Profit and Loss  Net Profit Value Internal Rate of Return (IRR) for the explanation of project scope we have following steps: Geographical Location: We install solar panel in COMSATS Institute of Information Technology Lahore. Cost (Budget): The estimated load of each department is 66 KW but the actual load of each department is less than the actual load. We conduct a survey in the University and checked the load of each department when departments had opened and then we find out the actual load of each department. The average load of each department is 37KW. The cost of this project is and this cost divided in all department/Blocks and we also calculate how many solar panels required and how much cost will occur for each department. All the information has described in following table: 1. Specific: The project need is accurate. We will install solar panel for each department which will produce the solar energy and will be used to fulfill the demand of electricity of each department 2. Measureable: The project is divided into different phases (Blocks) so that it can be made measurable and easy to evaluate. 3. Achievable: Solar energy is very much emerging technology in Pakistan so a lot of companies can provide us solutions for our project easily. 4. Realistic: Solar panel is being widely used in Pakistan and technology is becoming very much common in Pakistan so it is quit realistic to do project. Project started As soon as approval will be granted and complete in 2 months
  • 17. Budget Estimate The detail of each department usage of ancillary equipment for solar project Blocks E.Load 200Wp Solar panel Batteries 12V Controller 240V Inverter 240V Cables 400m A Block 30.92KW 130 102 2 2 2 B Block 36.84KW 155 120 2 2 2 C Block 67.24KW 280 224 4 4 4 D Block 50.77KW 210 165 3 3 3 N Block 44.43KW 180 144 2 2 2 Chemical 29.02KW 120 96 2 2 2 Architecture 17.52KW 80 64 1 1 1 Library 13.77KW 60 48 1 1 1 Total 290.51 1215 963 17 17 17 Cost of Project Equipment Equipment Calculation Price 200Wp Solar panel (1215*15,000) Rs. 18,225,000 Batteries 12V/200AH (963*40,000) Rs. 38,520,000 Controller240V/100A (17*20,000) Rs. 340,000 Inverter 240V (17*5000) Rs. 85,000 Cables 400m (16m2) (17*15000) Rs. 255,000 Total Rs. 57,425,000