Sponsorship program overview for Mountain Social Media Summit 2009 that will be held September 11-13 at the Unicoi Logde & Conference Center in Helen, GA.

1. Mountain Social Media Summit 2009
Sponsorship Overview
www.mountainsocial.com
September 11-13, 2009
Unicoi Lodge & Conference, Helen, GA

2. Overview
• 3 Day Conference and Community Gathering
• Social Media Focused with Green Sub-theme
• Nationally Recognized Speakers & Experts
• Unique Venue
• Anticipate 175 – 250 Attendees
• Traditional & Social Media Publicity Plan
• Event’s Social Media Network >55,000 Participants

3. Who is Mountain Social LLC?
The mission of Mountain Social is to organize and
produce high quality events in unique locations where
practitioners of all experience levels can meet, discuss,
and evolve the effective use of social media
• Organized & produced over 90+ events in past 20 years
– Oracle, Yahoo, Home Depot, Sterling Software, Computer Associates, etc.
• 60+ years collective experience in technology-related events
• Deep subject matter expertise in social media
• Follow on events being planned for other Southeast locations
– Raleigh-Durham, Memphis, Miami, etc.

4. The Opportunity
• Supports your strategies of
– Social media use and adoption
– Green awareness & programs
• Build mindshare with Mountain Social participants
– ~175 to 250 attendees
– Influence attendees networks (>55,000 participants)
• Participate in traditional as well as social media
outreach before, during, and after event
– Press releases, email marketing, web advertising, blog
posts, media interviews, etc.
– Dedicated posts on why social media is important for your
company

5. The Demographics
Industry
Healthcare
Retail
Non-Profit 4% Finance 1%
Technology
2%
5%
Education
30%
6%
Title
Social Media
2%
Individual
Writer
Professor
Contributor C Level
1%
4%
5% 17%
Consultant
ExecutiveMedia
7%
17% 25%
Services
Director
27%
9%
Manager
11%
Professional
14%
Owner -
SOHO/SMB
13%
SoCon09 drew 300+ participants to a six hour conference held at
Kennesaw State University in February 2009.

6. Attendee Demographics
• 25 to 55 years old
• Some practical social media experience
• Typically middle management or higher
• Discretionary Income
• Bloggers, Facebookers, Twitters, LinkedIn
• Primary Industries
– Technology: eCommerce, Consulting, SaaS
– Business Services: Consulting, Marketing, Legal
– Media: Public Relations, Publishing, Advertising
– Healthcare: Hospitals, Payers, Service Providers
– Non Profits: Social Services, Green, Higher Ed
– Owners of Small Office/Home Office businesses

7. Defining a segment for the SE
• First multi-day social media conference in Southeast
– Most events only 1 day
– Common feedback from participants “I wish I had more time to
personally interact with the great people I met. Six hours just isn’t
enough.”
• Unique Venue -- Unicoi Lodge & Conference Center
– <2 hours from Atlanta Metroplex.
– Drivable from key tech populations in NC, SC and TN
– Potential ‘staycation’ for attendees
– Mountain setting versus another hotel conference room
– Flexible housing: Uncoi Lodge (100 rooms), cabins, camping, or local
luxury private cottages
– Oktoberfest in Helen, GA begins September 10th
• Cost is approximately 50% less than other multi-day social
media conferences in Chicago, NYC, & SFO

8. A differentiated gathering
• Tremendous Roster of Speakers / Session Leaders
– Chris Carfi, CEO Cerado, Ad Age Top 150 Blogger
– Jon Gatrell. Top Branding & Product Management Blogger (AllTop)
– Sherry Heyl, Organizer of Altanta’s SoCon09
– Ofra Tessler, President and Co-Founder of the Green Chamber of the
South
• Green Sub-Theme
– Significant overlap between interest in social media technologies and
Green thinking
– Partnering with major Atlanta-based Green organizations
• Green Chamber of the South
• Southeast Green
– Mountain Biking Blogger Robert Sutton
– Promoting a Carbon Neutral Event

9. Publicity Plan
• Traditional Media Outreach
– Atlanta television and print media outlets
– 8 media touch points before, during, and after event
– Event will be podcast by Georgia Podcasting Network
• Social Media Outreach
– 8 social media touch points before, during, and after event
– Conference blog, Twitter-stream, Facebook group
– Active promotion through conference speakers social networks
• Speakers publish 8 major blogs including
– #111 of Ad Age’s Top 150 Media & Marketing Blogs
– 1 of top 25 branding blogs (AllTop Rating)
– 1 of top 25 product management blogs (AllTop Ratings)
• Conference speakers have over 20,000 participants in blogs / social
networks
• Attendees estimated to have over 35,000+ participants

10. Sponsorship Opportunities
Platinum Sponsors - $2,500
• Limited to two sponsors in different industries
• Marquee sponsors for entire event
• Includes sponsorship of Friday cocktail reception, Saturday lunch or Saturday dinner
• Joint press release and prominent inclusion in pre/post event publicity
• Includes 3 passes to event
Gold Sponsors - $1,250 Silver Sponsors - $750
• Limited to two sponsors in different • Includes sponsorship of either video
industries contest or ’10 Slides on a ‘P’ session
• Includes co-sponsorship of either • Option to sponsor lanyards / badges
• References in all conference materials
Saturday or Sunday breakfast
• Sponsorship of Saturday Lunch • Includes 1 pass to the event
• Inclusion in pre/post event publicity
• Includes 2 passes to event