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CTIA Playbook June 2012
1. CSC Monitoring Compliance Handbook
Published By CTIA—THE WIRELESS ASSOCIATION
Version 1.0
Release Date 8 May 2012
Effective Date 4 June 2012
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2. Contents
Introduction ................................................................................................................................................................. 1
Compliance Principles ................................................................................................................................................ 1
A. Mobile Programs.............................................................................................................................................1
B. Calls-to-Action ................................................................................................................................................3
C. Terms and Conditions.....................................................................................................................................4
D. Message Flow .................................................................................................................................................4
In-Market Monitoring Guide ........................................................................................................................................ 6
E. Compliance Audits ..........................................................................................................................................6
F. Communicating with the CTIA Compliance Care Team .................................................................................7
Industry Audit Standards ............................................................................................................................................ 7
G. Reading the Audit Standards ..........................................................................................................................7
H. Standard Rate and PSMS Advertising ...........................................................................................................8
I. Standard Rate Message Flow ........................................................................................................................9
J. PSMS Message Flow .................................................................................................................................. 10