Moderne Communications is a non-traditional marketing agency that creates unique brand experiences. For the last six years in a row, we've been recognized by Event Marketer Magazine as one of the "Top 100 Event Agencies" in the world for our expertise in Experiential Marketing Programs including: Product Sampling, Guerrilla/Street Marketing, Non-Traditional Media and Mobile Marketing. If you're curious about some of the creative strategies implemented already, we invite you to take a look at our work that we've done for brands such as Cover Girl, Hidden Valley Ranch, Suave, Merrell , McDonald's and Gilead Pharmaceuticals by clicking here: http://www.modernecommunications.com/work.

1. Call us your
MARKETING SOLUTIONS PARTNER
Let us provide you with
an effective program
utilizing our long-standing
in-market partnerships,
interactive event enhancements
and activation opportunities
for creative methods of
audience engagement.
1

2. OUR HISTORY
1990
1985
NY
1995
US
2008
2006
2000
EXPANSION
NON-TRADITIONAL
SHIFT
2008
6
2009
2010
2011
2012
2013
YEARS
IN A
ROW
NAMED A “TOP 100” EVENT AGENCY BY EVENT MARKETING MAGAZINE!

3. MODERNE BY THE NUMBERS
FROM COMPLETE TURNKEY ACTIVATIONS TO THE FINAL PIECE OF THE PUZZLE
YEARS OF EXPERIENCE
RUNNING SUCCESSFUL
PROGRAMS
30
+
60
SERVICE
OFFERINGS
NUMBERS OF PARTNERSHIPS
ACROSS THE U.S. USED
TO CARRY OUT YOUR
PROGRAM
OBJECTIVES
over 1,000
50,000
NEIGHBORHOOD VENUES
ACROSS THE UNITED STATES
3

4. OUR TRIPLE-PRONGED APPROACH
Moderne Communications achieves it’s mission of
“Reach Anyone Marketing” via three service divisions:
MODERNE
MOSAIC
MODERNE
PROMOTIONS
MODERNE
INTERACTIVE
MULTICULTURAL
MEDIA PROGRAMS
EFFECTIVE EVENTS
& PROMOTIONS
ENGAGING DIGITAL
PRESENCES
In-Store Media Network Opportunities,
Non-Traditional Marketing, Multicultural
Marketing, Media Postings, Pinpoint
Audience Marketing
Complete Event Marketing, Mobile
Tours, Event Capabilities, Sampling,
Street Teams & Brand Ambassadors
Featuring SMART Activator, Pavegen,
Digital Engagement, Social Media
Integration, Mobile Interaction
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5. EXPERIENCES & Events
UTILIZING BEST IN CLASS EVENT MARKETING SERVICES
TO PROVIDE 100% TURNKEY SOLUTIONS.
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6. EXPERIENCE & EVENT CAPABILITIES
MOBILE EXPERIENCES
SAMPLING INTEGRATION
SPONSORSHIP
MEDIA OPTIONS
PRODUCTION
POP-UP STORES
NIGHTLIFE
ON-PREMISE
IN-STORE
STAFFING
TALENT
6

7. EVENT STAFFING & ACTIVATIONS
Moderne creates complete turnkey programs including Brand Ambassadors.
We have provided staff for over 25+ years in numerous event engagements
from small on-premise launches to large scale festivals with 50+ ambassadors.
Dirty Blonde Cocktails
On-Premise Sampling
GenYouth
Outdoor Festival Photo
Activation & Giveaways
Nissan @ New York Auto Show
Photo Activation, Lead Generation &
Product Information
McDonald’s @ NY RedBulls
Stadium Photo Activation, Product
Sampling, & Giveaways
McDonald’s Mac Enough
Guerrilla style On-Premise Photo
Activation & Giveaway
Tide
Music Festival
Activation
McDonald’s Iced Coffee
Lifestyle Event
Product Sampling
7

8. STAFFING PHILOSOPHY
We have built our reputation upon hiring the most
professional brand ambassadors that are best in the
business.
•
CUSTOM SELECTION OF BRAND AMBASSADORS
FOR EACH MARKET, EVENT AND TARGET AUDIENCE
•
STREET TEAMS CAN BE ROVING OR STATIONARY
(for maximum efficiency)
•
INTEGRATION WITH GUERRILLA MEDIA PLACEMENT
•
ADDITIONAL OPTIONS: WEB TIE-INS, RETAIL SALES DRIVERS
8

9. SAMPLING TACTICS AND MEASURABILITY
Target specific audiences with fully coordinated
sampling opportunities where and when they’re most
likely to be influenced.
Accelerate the trial and distribution of your products
with programs that attract consumers who are
predisposed to convert to your brand.
IN-STORE DEMOS
COUPON SAMPLING
CO-OP PROMOTIONS
WET/ DRY SAMPLING
HAND-TO-HAND SAMPLING
VENUE-BASED SAMPLING
ONLINE PROMOTIONS
OOH SUPPORT
DATA CAPTURE / ON-SITE REPORTINGUtilizing a variety of on-site reporting methods, we
have the ability to quantify results by capturing
direct feedback and consumer sampling data
for each and every sampling event including:
NUMBER OF SAMPLES DISTRIBUTED
NUMBER OF BROCHURES DISTRIBUTED
PHOTOS OF MEDIA AND LIVE EVENTS
VENUE COMPLIANCE
SAMPLE TRIAL RATE
BRAND RECOGNITION
INTENT TO PURCHASE
POST SAMPLING SALES LIFT
BRAND IMPRESSION
*We recommend 3rd party independent research.
9

10. POP UP EXPERIENCES
• Create VIP and public events at temporary locations
• On-site product sampling and sales
• Media integration and enhancement
• Widespread buzz generation
• Fully turnkey execution
Cheese of France
Pop-Up Retail Shop
As mentioned on:
SPACE LEASING
EQUIPMENT RENTALS
FURNITURE / DÉCOR
STAFFING
CATERING
SOCIAL MEDIA INTEGRATION
CELEBRITY, MEDIA AND PR OUTREACH
10

11. MODERNE MOBILE TOURS- 360° IMPLEMENTATION
TURNKEY IMPLEMENTATION-
From seeking out the best locations,
to securing professional staff: simplicity and satisfaction for you is our goal.
Our 20+ years of mobile experience mean a cost-effective and efficient
strategy specifically tailored for your mobile sampling needs.
UNPARALLELED FLEET OF VEHICLES-
Our relationships with
high level fabricators will provide you with a vehicle that will exceed
your expectations and perfectly suit the needs of your tour.
SPECIALIZED STAFFING-
Expert Brand Ambassadors are
selected to connect to your target audience: from multi-lingual foodies
to local chefs and culinary celebrities. We ensure the best staff!
BRANDING REINFORCEMENTS-
From coupon strategies to custom
tour apparel we know how to further emphasize your brand and stimulate sales.
GUERRILLA MEDIA ENHANCEMENTS-
Greatly differentiate your tour
and ensure the most impressions at every stop with exciting, memorable nontraditional media options- after all, guerrilla media is our specialty!
KEY LOCATION INSIGHT-
Our nationwide network of key people in key
areas enables Moderne to secure your brand in the most relevant routes and
locations to reach your target audience and increase brand awareness.
RELATIONSHIPS WITH KEY RETAILERS-
From local co-ops to national
retail chains, we have access to numerous key retailers across the U.S.
CELEBRITY / PR / SOCIAL MEDIA ENHANCEMENTS-
Keep your
brand in front of the consumer eye with messaging on social media platforms.
PROVEN EFFICIENCY THROUGH ANALYSIS-
We build measurement
into the structure of every program. We share the metrics we obtain and
examine all results to determine our effectiveness in reaching or surpassing your
branding initiatives.
11

12. ON-SITE EVENT MEASUREMENT
Technology provided by RFID collateral
enables us to collect attendance metrics as
bracelets or badges are swiped across the scanner.
RFID Badges & Bracelets:
Branded Lanyards and Bracelets measure event
attendees through Registration Checkpoints
Triple-Duty- Badges and Bracelets also serve as:
- Advertisement
- Registration (so they must be worn)
- Metrics Collection Point
12

13. INTERACTIVE MARKETING:
SOCIAL, MOBILE, DIGITAL
EXTENDING THE LIFE OF YOUR EVENT THROUGH
MOBILE, SOCIAL & DIGITAL ENHANCEMENTS
ENGAGING CONSUMERS ACROSS MULTIPLE INTERACTIVE TOUCH POINTS
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14. SMART ACTIVATOR PHOTO PROMOTIONS
SMART ACTIVATOR IS…
A consumer engagement tool that gives the
consumer an interactive brand experience
while collecting valuable data and feedback –
all in about 1 minute.
SMART Activator Technology can be engaged in
numerous ways at Events, Mobile Tours, Sampling
initiatives, and In-Store events.
•
•
•
•
•
•
•
•
•
•
•
•
CUSTOM DATA COLLECTION
SOCIAL MEDIA INTEGRATION
BRANDED PHOTO OVERLAYS
PHOTO GREEN SCREEN
ECOUPONS / SPECIAL OFFERS
INBOUND LEAD GENERATION
MMS / SMS OPT-INS
SWEEPSTAKES / PRIZES
DIRECT MAIL CAMPAIGNS
VIDEO PROMOTIONS
WEBSITE RETRIEVAL
PROGRAMS
POST CAMPAIGN REPORTING
14

15. HOW SMART ACTIVATOR WORKS
3 SIMPLE STEPS…
•
STEP ONE:
•
STEP TWO:
•
STEP THREE:
Brand Ambassadors snap photos
of event attendees with customized,
branded event overlays.
Instantly, branded photos are sent to
digital platform of attendee’s choice
(text, email, social media, etc.)
which they share with friends and family.
Brand Managers receive all captured
consumer data for future follow-ups and
sharing of special offers
(coupons, sweepstakes, etc.)
PHOTOS CAN BE SHARED WITHIN 30-60 SECONDS FOR COUNTLESS
VIRAL BRAND IMPRESSIONS ON MULTIPLE SOCIAL PLATFORMS:
15

16. SOCIAL MEDIA INTEGRATION
Consumer data is collected at events.
Future methods of contact emerge from
various points of contact.
•
•
•
•
Email
SMS Messages
Social Media Retrieval
Microsite within Brand Website
16

17. Mobile Green Screens- Without the Green Screen!
A Revolutionary Alternative to Conventional
On-Site Green Screen Activations:
Get traditional green screen results without the hassle as
Brand Ambassadors utilize the Samsung S-Pen and the
Galaxy Note devices to transport consumers to fun and
exciting places in the photo.
•
•
No need to lug around extra equipment!
No more worrying about good lighting!
17

18. BRANDED PHOTO FILTERING
Now in just seconds, consumers can transform
boring photos with Filtering Technology by easily
applying super popular photo effects like sepia,
retro, pop-art and more .
Your product visuals have an even better chance
of being circulated and admired through Social
Media shares…
18

19. Email Customization- Bringing Consumers Back to Retail
More Contact with Consumers
Through Photo Retrieval Emails :
Smart Activator enables you to collect
valuable contact information from
consumers so you nurture the consumer
relationship long after the event is over.
Enhance the Photo Retrieval Emails and
Brings Consumers Back to Retail with:
•
•
Online and Printable Coupons
Store Locators within email
(so they know where to buy the product)
•
Sweepstakes or Contest Entry Point
(To entice consumers back to your brand’s website)
•
•
Generating More Interest in the Product
through visuals within email
Offering Co-Sponsorship Opportunities
so that partners can place an
advertisement within email
(this may also offset costs for you!)
Click Here For $5 Off
Locate a Store Near You
19

20. FULLY CUSTOMIZABLE
The SMART ACTIVATOR application can be customized for any
specified brand as often and as extensively as necessary. Some
of the changeable parts include:
• BRANDED OVERLAYS/BACKGROUNDS – fully customizable
by tour, city, event, etc. Numerous overlays/backgrounds
available at one time.
• SCOPE – no sacrifice in functionality whether
the event calls for 1 device or 50.
• DELIVERY OPTIONS – enable options for MMS, email, Social
Media or any other API-based website integration
• DATA – collect the consumer data most
relevant to the specific event objectives
• FEEDBACK – ask customized questions related
to the brand and specific events
20

21. EXAMPLE OF PHOTO ACTIVATION REACH
IMAGINE….
1
• FOR ONE 8 HOUR EVENT,
USING 10 SMART ACTIVATOR DEVICES
2
• BRAND AMBASSADORS CAN CAPTURE
40 PHOTOS PER HOUR, PER DEVICE
3
• 3,200 PHOTOS UPLOADED TO FACEBOOK
(AVG. FACEBOOK USER HAS 245 FRIENDS)
4
• YOUR BRAND CAN REACH 784,000
PEOPLE DURING ONE 8 HOUR EVENT!
3,200
PHOTOS LOADED
TO FACEBOOK
245
AVG. FACEBOOK
FRIENDS PER USER
784K
21

22. RFID / SOUND EMITTING POSTERS
INTERACTIVE POSTERING at RELEVANT CONSUMER LOCATIONS
Utilizing our partnerships with neighborhood media venues
we can place posters in relevant locations promoting your brand.
NEW NON-TRADITIONAL POSTER MEDIA:
- Utilizes RFID, NFC, QR Technology
- Sound Emitting Posters
Tap phone to area
for download to begin
(As someone touches the poster, a sensor triggers
a sound, a song or a quote that encourages interaction)
- Posters as Value ProvidersDownload a branded playlist or app
by tapping your phone to the poster
Running Playlist
Social, Mobile, Digital Implications:
All metrics will be collected via interation with RFID, NFC & QR
technoland stored online for
future marketing analysis and campaign efforts.
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23. PLAYLIST SPONSORSHIP AND ADS
Create An Under Armour Radio Station Or Simply
Sponsor Ads On A Playlist Provider
Proctor & Gamble Radio
Opportunities:
• Create a Branded Radio Station–
Pandora can target audience on gender and age directly. When people click on a
banner ad, an Under Armour Super Bowl radio station will populate on their screen.
• Purchase And Serve Pandora Ads For Targeted Prospects Based On Their
Demographics, Behavior And Interests.
23

24. PAVEGEN
PEOPLE POWERED ENERGY TILES THAT HIGHLIGHT BRANDS AS
SOCIALLY RESPONSIBLE & GREEN WHILE GENERATING BUZZ
24

25. PAVEGEN ACTIVATIONS
PAVEGEN GIVES US A RENEWABLE ABILITY TO HIGHLIGHT BRANDS
IN AN ENGAGING, SOCIALLY RESPONSIBLE MANNER
CONVERT
KINETIC
ENERGY
TO
POWERFUL
ELECTRICITY
HOW CAN YOU IMPLEMENT PAVEGEN
INTO YOUR CAMPAIGN?
25

26. PAVEGEN ACTIVATION: ENERGY PODS
Target Location: Free standing units
throughout the city in hubs and high
traffic areas.
Activation: Consumers can high step
or jump in a certain sequence in order
to win free coupons that will print out
directly from the unit.
Additional Marketing Opportunities:
Tie-ins to UA Green and sustainability
awareness.
26

27. PAVEGEN: Marathon Sponsorship & Activation
Under Armour sponsored Pavegen tiles can be installed throughout the race and used to
power lighting/signage throughout the race course. As runners cross Pavegen tiles, a
display board can show the amount of energy produced.
Pavegen at the
Paris Marathon:
Click to view video
27

28. PAVEGEN: CREATIVE ALTERNATIVES
Dance Floors
Powered Tweets
Advertising &
information Displays
Voting Platforms
Installations in and
around stadiums
LED Lighting &
Signage
Dance Floors Powered
Digital Projections
Applications are limitless!
Phone Charging
Gaming Consoles
28

29. PAVEGEN MEASUREMENT
In anticipation to engage with Pavegen Technology,
participants will provide email and social data
triggering automated tweets with energy statistics.
Data Capture Through Interaction- A Branded Energy Microsite will be available
to show participants how much energy was
generated by their interaction
- Social Media Integration:
Live Tweets with Energy Generation Metrics
can be shared via Social Media either through
automation or manually by bloggers, PR figures and
participants alike.
29
29

30. DIGITAL TARGETING
& ADVERTISING
SERVE RELEVANT ADS TO PEOPLE THROUGH WHO HAVE ALREADY
DEMONSTRATED INTEREST IN YOUR BRAND AND PRODUCTS.
30

31. RESPONSIVE DIGITAL ADVERTISING
Take consumers who have interacted with your brand
and serve them ads as they search the web!
Opportunities:
Digital Points of Entry: IP Address, Email, Search, Social
Quality Control: Frequency Caps, Human Auditing
Inventory: Expansive Digital Ad Space
Targeting Capabilities:
- Demographic / Geographic
- Behavioral
- Contextual
- Specific Interest
- Lookalike Modeling
Creative:
Flash, Rich Media, Dynamic Media, Audio, Video etc.
*Not An Exhaustive List.
31

32. DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU
SITE RETARGETING
Stay in front of people who
recently visited your website,
keeping your brand top of
mind and encouraging return
visits.
DYNAMIC RETARGETING
Stay in front of people who
viewed a specific item on your
website, serve ads to them
based on that item.
AUDIENCE TARGETING
Serve ads to people based on
demographic, geographic
location, interest, behavior etc.
The possibilities are endless!
32

33. DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU
SEARCH RETARGETING
Serve ads to people who have
searched a term that you are
targeting. For instance, Under
Armour may want to utilize
the term, “Fitness Apparel”.
SHORT TAG RETARGETING
(link based)
Through link shorteners, you
can display ads to anyone who
clicks on the shortened link.
*Shortened links are widely
used through Social Media
EMAIL TARGETING
Complement email marketing
campaigns with display ads.
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34. Non-TRADITIONAL & GUERRILLA
MEDIA PROGRAMS
AUDIENCE SPECIFIC MEDIA CONNECTING WITH THE CONSUMER
ON A GRASSROOTS LEVEL IN ANY NEIGHBORHOOD.
34

35. NATIONAL REACH- ANY TARGET, ANYWHERE
No matter what audience, demographic or market you’d like to reach,
we’ve implemented a wide variety of successful programs throughout the
country for the largest of clients like McDonalds and P&G, to smaller focused
clients such as the Northern Indiana Power Supply Company.
HYPER-TARGETING
•
•
•
•
•
ACCESS TO 85+ MARKETS
FROM MAJOR DMAs to
POWERFUL SECONDARY DMAs to
LOCAL MARKETS to ZIP CODES
UP TO 85% ETHNIC FOCUS PER ZIP CODE
FOCUSED DEMOGRAPHIC TARGETING:
GENERAL MARKET, AFRICAN AMERICAN,
HISPANIC, ASIAN, LGBT
50,000 INDEPENDENT RETAIL VENUES
35

36. LOCAL ACTIVATIONS
•
•
•
LOCAL EVENT ACTIVATION
HYPERLOCAL TARGETING BY
DEMOGRAPHIC AND ZIP CODE
ENGAGING BRAND AMBASSADORS
INTERACTIVE EXPERIENCES
BRAND AMBASSADORS
EVENT SPONSORSHIP
BRANDED VEHICLES
HIGH-TRAFFIC AREAS
TAKE OVER MEDIA
PRODUCT SAMPLING
POP-UP STORES
CONCERTS
FESTIVALS
Event experiences reflect target markets/audiences
and create deeper relationships with consumers
36

37. TURNKEY BRANDING OPPORTUNITIES
VENUES:
MODERNE IN-STORE NETWORK-
NEIGHBORHOOD SPECIALTY STORES
BEAUTY PARLORS / NAIL SALONS
FINANCIAL SERVICE CENTERS
DENTAL & MEDICAL CLINICS
CHECK CASHING STORES
CONVENIENCE STORES
COMMUNITY CENTERS
RESTAURANTS & BARS
GYMS / DAY SPAS
GROCERY STORES
LAUNDROMATS
BARBER SHOPS
STREET TEAMS AND GUERRILLA MEDIA ENHANCEMENTS-
50,000+ Nationwide Venues
MEDIA OPTIONS
POSTERS
COUPONS
HANDOUTS
CPG SAMPLING
COUNTERTOP DECALS
FLOOR DECALS
BRANDED UNIFORMS
Through the years, we’ve
developed relationships with leading independent neighborhood
venues across the U.S. (as listed to the left).
Greatly differentiate your branding programs and further engage target
consumers with exciting, memorable and non-traditional media options.
PARTNERSHIPS-
“It’s all about who you know”- We utilize our
network of key people and venues to promote your product through
noticeable events to reach the right audience.
(Some existing partnerships include MiLB, gyms, day spas, etc.)
CUSTOM EVENTS-
Want to build out an idea that’s never been
done or activate at an especially unique venue? We can make your
vision a reality and we’ll take responsibility for it’s 360 ° implementation.
EXISTING EVENTS-
Activate at events with impressive attendance
records as we utilize our well-established connections across the U.S. to
get you there. We can easily and cost-effectively plug into the same
network to accomplish your sales and branding initiatives.
PROVEN EFFICIENCY VIA ANALYSIS
We build measurement into the structure of every program.
We share the metrics we obtain and examine all results to
determine our effectiveness in reaching or surpassing your
branding initiatives.
37

38. NEIGHBORHOOD MEDIA VENUES
Moderne has access to over 50,000 Nationwide Media Venues, including ethnic
groceries and bakeries, pharmacies, antique shops, art galleries and more.
VENUES:
50,000 Nationwide Venues
NEIGHBORHOOD SPECIALTY STORES
BEAUTY PARLORS / NAIL SALONS
FINANCIAL SERVICE CENTERS
DENTAL & MEDICAL CLINICS
CHECK CASHING STORES
CONVENIENCE STORES
COMMUNITY CENTERS
RESTAURANTS & BARS
GYMS / DAY SPAS
GROCERY STORES
LAUNDROMATS
BARBER SHOPS
38

39. NON-TRADITIONAL AND GUERRILLA MEDIA:
REMOVABLE INTERACTIVE MEDIA
CUSTOM BRANDED VEHICLES
POSTERS & WILD POSTINGS
STREET / SIDEWALK ART
- POWER WASHING STENCILS
- CHALK STENCILS
- 3D ART
MOBILE PROJECTIONS
BRANDED UNIFORMS
TAKE-OVER MEDIA
BRANDED WRAPS
COFFEE SLEEVES
DIGITAL MEDIA
COUPONS
39

40. GUERRILLA MARKETING – Digital Projections
Attract attention and engage consumers with a life-sized image of the Under
Armour graphic/logo/messaging. Expand reach and engagement with mobile
projections that glide across buildings.
Media Type: Digital/Mobile Projections
•
•
•
•
Mobile Projections
for Courvoisier:
Click To View Video
Size- Up To 200 Ft
Fixed or Mobile
Interactive/3D Options
Recommended for Night Use
Target Locations: Buildings around Super Bowl, NFL
Combine, throughout high traffic night life areas in NY/NJ
Creative Concepts:
• Project a silhouette of an athlete with Under Armour
logo running across buildings throughout the city
(projection can actually show arms and legs moving to
simulate running).
• Under Armour hashtag (Eg. #IWILL) to enhance social
media presence and current campaign objectives.
40

41. HAND SANITIZING MEDIA STATIONS
Touch-less Hand Sanitizing Stations create a captive environment
that encourages dwell time. Consumers interact directly with brand
through a billboard space to share information or enhance a current
promotion.
WHY USE HAND SANITIZER MEDIA?
 CREATES A POSITIVE BRAND IMPRESSION• 88% have a positive opinion of a company
sponsoring the hand sanitizing billboards
• 71% more likely to purchase a product offered on
hand sanitizing advertising display
 INCREASE BRAND INTERACTION• 66% of consumers use the sanitizer &
therefore would interact with your brand
 HIGHER RECALL RATE THAN TRADITIONAL BILLBOARDS• 63% of viewers recalled the advertising with 40%
recalling the ad unaided (approx. 10x higher than typical
billboards)
 45% TOP OF MIND ADVERTISER LIFT
 30% INCREASE IN PURCHASE INTENT
41

42. MEDIA REFERENCE GUIDE PAGE 1
Power Washing Stencils
•
•
Minimum- 20 Placements
Application-
Mobile Projections
•
Visibility- Up To 2 Months
•
•
•
•
High Density Cleaning Equipment
and Metal Stencils
Chalk Stencils
•
•
20 Placement Minimum
Application-
•
Visibility - 2 - 4 Weeks
Construction Grade Spray Chalk
and Lightweight Mylar Stencil
Decals- SIDEWALK
•
•
•
25 Placement Minimum
ApplicationAggressive Adhesive and
Weather Resistant Surface
Recommended for Night Use
Poster Media
• Standard Size:16” X 20”
-Other sizes available
• ClingZ or 3M Scotchprint Material
• Prime Placement Guaranteed
Wild Postings
•
•
100 Poster Minimum
Adhered To Any Legal Surface
•
Social Tie-In With QR Codes
Construction Barricades, Buildings etc.
Visibility- Up To 3 Months
Decals•
•
•
•
5 Night Minimum
Size- Up To 200 Ft
Fixed or Mobile
Interactive/3D Options
FLOOR/COUNTERTOP
Various Sizes Available
Durable, High Quality Material
Available in Select Venues
Pre-print Media
• Standard Size: 8.5” X 11” Tri-Fold
(Other sizes available)
• Take-One Stands Available
• Countertop Placement
or Hand to Hand Distribution
• Coupon Tie-In
42

43. MEDIA REFERENCE GUIDE PAGE 2
Washer/Dryer Wraps
Branded Vehicles
• Select Laundromats Only
• Sizes Vary By Location
and Machine Type
• Highest Quality Fabricators
• Customized For Your Most
Creative Campaign
Staff Apparel
Hand Sanitizer Ads
• Available in Select Venues
• 2-Color, High Quality
• Multiple Sizes Available
• Various National Locations
• Relevant Venues Based
On Target Audience
• Audio, Visual
Street Teams
Interactive Media
•
•
• Price Varies By Media
• Placement in Highly
Visible Locations
Utilized Feet on the Street
To Implement Media Program
Customizable By Campaign
OTHER
GUERRILLA
MEDIA OFFERINGS
Shopping
Bags
Beverage
Sleeves
Door
Hangers
Dry
Cleaner
Bags
43

44. OUR HAPPY CLIENTS
90% of our business is derived from AORs for many elite brands.
44

45. LET’S WORK TOGETHER:
Joe Mastrocovi, President | 516-594-1100 X 11 | Joe@ModerneCommunications.com
Leigh Rowan, Chief Strategist | 415-692-1830 | Leigh@ModerneCommunications.com
Cory Metten, Manager of Business Strategy, Growth & Marketing Services
516-594-1100 X 18 | Cory@ModerneCommunications.com
Jenn Maffeo, Manager of Social Media Strategy & Marketing
516-594-1100 X 12 | Jenn@ModerneCommunications.com
Nicole Grossberg, Account Manager
516-594-1100 X 14 | Nicole@ModerneCommunications.com
45

46. A SAMPLE OF ACTIVATION OPPORTUNITIESSPRING BREAK ATMOSPHERE
AWOL- ANOTHER WAY OF LIFE- Go To Website
5 day destination music event, 4 times a year in Vegas, Cabo, LA and Lake Tahoe
SPINNAKER BEACH CLUB (March / April)- Go To Website
Panama City, FL- Family friendly by day, Night Club by nightSpring Break Overload.
STS STUDENT TRAVEL SERVICES – Go To Website
On-Campus MarketingPartner & SpringBreak Destination Marketing
FAMILY ATMOSPHERE
MINOR LEAGUE BASEBALL (YEAR-ROUND)- Go To Website
Nationwide opportunities toactivate through game sponsorship and/or sampling events
MIAMI-DADE COUNTY FAIR & EXPOSITION (MARCH)- Go To Website
18 day annualevent attracting over 600,000 attendees.
Also Florida regionals of Miss USA/ Miss Teen USA
116th STREET FESTIVAL (JUNE)- Go To Website
Largest East Coast Hispanic Street Festival attracting over
1 Million attendees in the New York Metro area
SESAME STREET LIVE (YEAR-ROUND)- Go To Website
Nationwide opportunities to attract afamily oriented crowd through sponsorship, media and more.
46

47. A SAMPLE OF ACTIVATION OPPORTUNITIESCHARITABLE ORGANIZATIONS
TUESDAY’S CHILDREN - Go To Website
Childrenof 9-11 Charity
BRIGHT PINK -
Go To Website
BreastCancer Charity
HIDDEN HARVEST (Southern California)- Go To Website
Rescues locally grown produce and gives it to 60 agencies that serve the poor
CITY HARVEST (New York City)- Go To Website
Rescues food and delivers it to 600 organizationsthat feed the poor in NYC.
CSF FOUNDATION -
Go To Website
Chiari,SyringomyeliaFoundation
ASAP - Go To Website
American Syringomyelia& ChiariAlliance Project
MEN’S HEALTH & STYLE
MOVEMBER
(Oct- Dec) - Go To Website
Annualmovement involvingthe growing of mustaches duringthe month of November to raise
awareness of prostate cancer and other male cancer initiatives.
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48. A SAMPLE OF ACTIVATION OPPORTUNITIESMAJOR FOOD FESTIVALS
NEW YORK TASTE- Go To Website
40 Restaurantscome together to delight the taste buds of the world’s
most discriminatingfoodies in NYC.
TASTE OF CHICAGO (July)- Go To Website
“A 4-star festival of food and fun” in the downtown Chicago area for 5 days.
FASHION
NOLCHA
(FASHION WEEK NYC) - Go To Website
Throughvarious events, NOLCHA brings businessto the forefrontof the emerging and independent
fashion market.
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49. MiLB PARTNERSHIP EXAMPLE
160 Teams throughout the U.S.
SPONSORSHIP OPPORTUNITIES
PRODUCT SAMPLING:
CUSTOMIZATION BASED ON GEOGRAPHY
AND DEMOGRAPHICS AVAILABLE
CATEGORY EXCLUSIVITY AVAILABLE
PROMOTIONS / BRANDING
STADIUM MESSAGE BOARDS
PUBLIC ADDRESS ANNOUNCEMENTS
ANNOUNCEMENTS DURING RADIO PLAY-BY-PLAY
DEMOGRAPHICS & STATISTICS
SEX: 57% MALE / 43% FEMALE
AGE: 55% ADULTS, AGES 18-54
AVG HHI: $75,000
AVG. TICKET PRICE <$7
ATTENDANCE:
TOTAL ALL GAMES: OVER 41M IN 2012
AVG. PER GAME : 4,000
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50. MINOR LEAGUE BASEBALL
160 Teams throughout the U.S.
CASE STUDY: SAMPLE BAG PROGRAM
•
•
•
•
INCLUDING SAMPLE-SIZE PRODUCT & PRE-PRINT
MEDIA IN SAMPLING BAGS FOR DISTRIBUTION
MiLB GAMES NATIONWIDE.
1 MILLION TOTAL SAMPLES DISTRIBUTED
CUSTOMIZATION BASED ON GEOGRAPHY
AND DEMOGRAPHICS
CATEGORY EXCLUSIVITY
ADDITIONAL VALUE-ADDED BRANDING
•
•
•
•
PUBLIC ADDRESS ANNOUNCEMENT AND/OR
STADIUM MESSAGE BOARD ANNOUNCEMENT
FOR THREE GAMES PRIOR TO EACH SAMPLING
BAG DISTRIBUTION NIGHT.
15-SECOND “DROP-IN” ANNOUNCEMENT DURING RADIO PLAY-BY-PLAY BROADCASTS
FOR FIVE GAMES PRIOR TO EACH SAMPLING BAG DISTRIBUTION NIGHT.
FOUR TICKETS TO EACH SAMPLING BAG DISTRIBUTION GAME.
ADDITIONAL ACTIVATION OPTIONS AVAILABLE THROUGH MODERNE!
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