SlideShare ist ein Scribd-Unternehmen logo

The future of advertising panel debate

•Als PPTX, PDF herunterladen•
•
Michael Troiano
Michael Troiano

Slides from the FutureM panel "The Future of Advertising," moderated by Holland-Mark Principal MIKE TROIANO, and featuring Localytics CEO RAJ AGARWAL, Mullen Chief Innovation Officer EDWARD BOCHES, DataXu President & CEO MIKE BAKER, Digitas' Chief Growth Officer BARBARA CIPOLLA, Arnold Worldwide SVP Director of User Experience KEITH LAFERRIERE, and CampusLIVE CEO BORIS REVSIN. Sponsored by http://Bostinnovation.com

Business
1 von 17
the future of advertising 09.13.11
@miketrap
the panelists Barbara Cipolla Digitas Raj Aggarwal Localytics Edward Boches Mullen Mike Baker DataXu Boris Revsin CampusLive Keith LaFerriere Arnold 3
the problem with panels what you get. what you want.
the future of advertising 6 Boston area marketing luminaries 3 digital focused ad pros (Arnold | Mullen | Digitas) 3 ad focused digital pros (CampusLIVE | DataXu| Localytics) 10 questions, on a 5-point scale will see their responses when you do extremes will debate you weigh in on Bostinnovation after the panel
Ready?
digital media is now primary. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
can’t measure = doesn’t matter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
conventional advertising is dead. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
classic agency model is broken. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
bullshit > upside in social. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
should be more focus on Twitter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
should be more focus on Facebook. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
most brands need a mobile app. Raj Edward Barbara Keith Boris Mike strongly disagree strongly agree agree somewhat disagree somewhat neutral
brands are less important. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
in the middle of an unprecedented marketing transformation. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
What’s your take?weigh in at… 17

Empfohlen

Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : MetricaChallenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : MetricaGorkana
 
The challenges of measuring social media
The challenges of measuring social mediaThe challenges of measuring social media
The challenges of measuring social mediaAMEC| the International Association for the Measurement and Evaluation of Communications
 
7 Habits of Highly Effective CEO Tweeters
7 Habits of Highly Effective CEO Tweeters7 Habits of Highly Effective CEO Tweeters
7 Habits of Highly Effective CEO TweetersMichael Troiano
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOsMichael Troiano
 
How To Be A Social Musician
How To Be A Social MusicianHow To Be A Social Musician
How To Be A Social MusicianMichael Troiano
 
Social Marketing 101
Social Marketing 101Social Marketing 101
Social Marketing 101Michael Troiano
 
7 truths of putting NPS to work for your business
7 truths of putting NPS to work for your business7 truths of putting NPS to work for your business
7 truths of putting NPS to work for your businessMichael Troiano
 
Social Parenting 101
Social Parenting 101Social Parenting 101
Social Parenting 101Michael Troiano
 

Empfohlen

Challenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : MetricaChallenges of Measuring Social Media : Metrica
Challenges of Measuring Social Media : MetricaGorkana
 
The challenges of measuring social media
The challenges of measuring social mediaThe challenges of measuring social media
The challenges of measuring social mediaAMEC| the International Association for the Measurement and Evaluation of Communications
 
7 Habits of Highly Effective CEO Tweeters
7 Habits of Highly Effective CEO Tweeters7 Habits of Highly Effective CEO Tweeters
7 Habits of Highly Effective CEO TweetersMichael Troiano
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOsMichael Troiano
 
How To Be A Social Musician
How To Be A Social MusicianHow To Be A Social Musician
How To Be A Social MusicianMichael Troiano
 
Social Marketing 101
Social Marketing 101Social Marketing 101
Social Marketing 101Michael Troiano
 
7 truths of putting NPS to work for your business
7 truths of putting NPS to work for your business7 truths of putting NPS to work for your business
7 truths of putting NPS to work for your businessMichael Troiano
 
Social Parenting 101
Social Parenting 101Social Parenting 101
Social Parenting 101Michael Troiano
 
Marketing Now
Marketing NowMarketing Now
Marketing NowMichael Troiano
 
The CEO As Brand
The CEO As BrandThe CEO As Brand
The CEO As BrandMichael Troiano
 
Using influence
Using influenceUsing influence
Using influenceMichael Troiano
 
Scalable Intimacy: Social Marketing 101
Scalable Intimacy: Social Marketing 101Scalable Intimacy: Social Marketing 101
Scalable Intimacy: Social Marketing 101Michael Troiano
 
How To Present
How To PresentHow To Present
How To PresentMichael Troiano
 
How to Make More Effective Presentations
How to Make More Effective PresentationsHow to Make More Effective Presentations
How to Make More Effective PresentationsMichael Troiano
 
Brand Positioning: How To Tell Your Story
Brand Positioning: How To Tell Your StoryBrand Positioning: How To Tell Your Story
Brand Positioning: How To Tell Your StoryMichael Troiano
 
Startup Positioning: How To Tell Your Story
Startup Positioning: How To Tell Your StoryStartup Positioning: How To Tell Your Story
Startup Positioning: How To Tell Your StoryMichael Troiano
 
9 amazing mobile marketing statistics
9 amazing mobile marketing statistics 9 amazing mobile marketing statistics
9 amazing mobile marketing statistics Noah Barlow @ Blueband Media
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010Josh Martin
 
Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1Shane Gibson
 
Social Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaSocial Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaArik Hanson
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
 
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a RecessionCritical Mass
 
What’s After MakerSpaces - NEFLIN
What’s After MakerSpaces - NEFLINWhat’s After MakerSpaces - NEFLIN
What’s After MakerSpaces - NEFLINBrian Pichman
 
Spirent business deck v2
Spirent business deck v2Spirent business deck v2
Spirent business deck v2RipMedia Group,
 
Creating a Record-Breaking Virtual Event
Creating a Record-Breaking Virtual EventCreating a Record-Breaking Virtual Event
Creating a Record-Breaking Virtual EventMarketo
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationNathan Wright
 
Understanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez DaringUnderstanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez DaringInBlackandWhite
 
College Recruitment for General Audiences
College Recruitment for General AudiencesCollege Recruitment for General Audiences
College Recruitment for General AudiencesMichael Hayes
 
New and Social Media for Retail
New and Social Media for RetailNew and Social Media for Retail
New and Social Media for RetailMike McDowell
 

Weitere ähnliche Inhalte

Andere mochten auch

Scalable Intimacy: Social Marketing 101
Scalable Intimacy: Social Marketing 101Scalable Intimacy: Social Marketing 101
Scalable Intimacy: Social Marketing 101Michael Troiano
 
How to Make More Effective Presentations
How to Make More Effective PresentationsHow to Make More Effective Presentations
How to Make More Effective PresentationsMichael Troiano
 
Brand Positioning: How To Tell Your Story
Brand Positioning: How To Tell Your StoryBrand Positioning: How To Tell Your Story
Brand Positioning: How To Tell Your StoryMichael Troiano
 
Startup Positioning: How To Tell Your Story
Startup Positioning: How To Tell Your StoryStartup Positioning: How To Tell Your Story
Startup Positioning: How To Tell Your StoryMichael Troiano
 

Andere mochten auch (8)

Marketing Now
Marketing NowMarketing Now
Marketing Now
 
The CEO As Brand
The CEO As BrandThe CEO As Brand
The CEO As Brand
 
Using influence
Using influenceUsing influence
Using influence
 
Scalable Intimacy: Social Marketing 101
Scalable Intimacy: Social Marketing 101Scalable Intimacy: Social Marketing 101
Scalable Intimacy: Social Marketing 101
 
How To Present
How To PresentHow To Present
How To Present
 
How to Make More Effective Presentations
How to Make More Effective PresentationsHow to Make More Effective Presentations
How to Make More Effective Presentations
 
Brand Positioning: How To Tell Your Story
Brand Positioning: How To Tell Your StoryBrand Positioning: How To Tell Your Story
Brand Positioning: How To Tell Your Story
 
Startup Positioning: How To Tell Your Story
Startup Positioning: How To Tell Your StoryStartup Positioning: How To Tell Your Story
Startup Positioning: How To Tell Your Story
 

Ähnlich wie The future of advertising panel debate

8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010Josh Martin
 
Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1Shane Gibson
 
Social Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaSocial Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaArik Hanson
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsMiriam Schwab
 
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a RecessionCritical Mass
 
What’s After MakerSpaces - NEFLIN
What’s After MakerSpaces - NEFLINWhat’s After MakerSpaces - NEFLIN
What’s After MakerSpaces - NEFLINBrian Pichman
 
Creating a Record-Breaking Virtual Event
Creating a Record-Breaking Virtual EventCreating a Record-Breaking Virtual Event
Creating a Record-Breaking Virtual EventMarketo
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationNathan Wright
 
Understanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez DaringUnderstanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez DaringInBlackandWhite
 
College Recruitment for General Audiences
College Recruitment for General AudiencesCollege Recruitment for General Audiences
College Recruitment for General AudiencesMichael Hayes
 
New and Social Media for Retail
New and Social Media for RetailNew and Social Media for Retail
New and Social Media for RetailMike McDowell
 
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
 
Publicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdfPublicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdfRik Mulder
 
2020 Digital Marketing Trends Roadshow | Melbourne
2020 Digital Marketing Trends Roadshow | Melbourne2020 Digital Marketing Trends Roadshow | Melbourne
2020 Digital Marketing Trends Roadshow | MelbourneFalcon.io
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Chrystie Vachon
 
SCRM Social CRM International Network of Financial Services Ombudsman
SCRM Social CRM International Network of Financial Services OmbudsmanSCRM Social CRM International Network of Financial Services Ombudsman
SCRM Social CRM International Network of Financial Services OmbudsmanShane Gibson
 
Crump Digital Age Final
Crump Digital Age FinalCrump Digital Age Final
Crump Digital Age FinalRazorfish
 

Ähnlich wie The future of advertising panel debate (20)

9 amazing mobile marketing statistics
9 amazing mobile marketing statistics 9 amazing mobile marketing statistics
9 amazing mobile marketing statistics
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010
 
Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1
 
Social Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaSocial Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast Minnesota
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing Tools
 
Why Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing ToolsWhy Blogs and Social Media are Effective Marketing Tools
Why Blogs and Social Media are Effective Marketing Tools
 
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession
 
What’s After MakerSpaces - NEFLIN
What’s After MakerSpaces - NEFLINWhat’s After MakerSpaces - NEFLIN
What’s After MakerSpaces - NEFLIN
 
Spirent business deck v2
Spirent business deck v2Spirent business deck v2
Spirent business deck v2
 
Creating a Record-Breaking Virtual Event
Creating a Record-Breaking Virtual EventCreating a Record-Breaking Virtual Event
Creating a Record-Breaking Virtual Event
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentation
 
Understanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez DaringUnderstanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez Daring
 
College Recruitment for General Audiences
College Recruitment for General AudiencesCollege Recruitment for General Audiences
College Recruitment for General Audiences
 
New and Social Media for Retail
New and Social Media for RetailNew and Social Media for Retail
New and Social Media for Retail
 
10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession10 Ways Digital Can Help You Thrive in a Recession
10 Ways Digital Can Help You Thrive in a Recession
 
Publicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdfPublicis Commerce Day 2023 - NL.pdf
Publicis Commerce Day 2023 - NL.pdf
 
2020 Digital Marketing Trends Roadshow | Melbourne
2020 Digital Marketing Trends Roadshow | Melbourne2020 Digital Marketing Trends Roadshow | Melbourne
2020 Digital Marketing Trends Roadshow | Melbourne
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
 
SCRM Social CRM International Network of Financial Services Ombudsman
SCRM Social CRM International Network of Financial Services OmbudsmanSCRM Social CRM International Network of Financial Services Ombudsman
SCRM Social CRM International Network of Financial Services Ombudsman
 
Crump Digital Age Final
Crump Digital Age FinalCrump Digital Age Final
Crump Digital Age Final
 

Kürzlich hochgeladen

Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 

Kürzlich hochgeladen (20)

Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 

The future of advertising panel debate

  • 1. the future of advertising 09.13.11
  • 3. the panelists Barbara Cipolla Digitas Raj Aggarwal Localytics Edward Boches Mullen Mike Baker DataXu Boris Revsin CampusLive Keith LaFerriere Arnold 3
  • 4. the problem with panels what you get. what you want.
  • 5. the future of advertising 6 Boston area marketing luminaries 3 digital focused ad pros (Arnold | Mullen | Digitas) 3 ad focused digital pros (CampusLIVE | DataXu| Localytics) 10 questions, on a 5-point scale will see their responses when you do extremes will debate you weigh in on Bostinnovation after the panel
  • 7. digital media is now primary. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 8. can’t measure = doesn’t matter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 9. conventional advertising is dead. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 10. classic agency model is broken. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 11. bullshit > upside in social. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 12. should be more focus on Twitter. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 13. should be more focus on Facebook. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 14. most brands need a mobile app. Raj Edward Barbara Keith Boris Mike strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 15. brands are less important. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral
  • 16. in the middle of an unprecedented marketing transformation. Raj Edward Barbara Keith Boris strongly disagree strongly agree agree somewhat disagree somewhat neutral