1. Social Media for the
Restaurant and Lodging Industries

3. “If you don't step up to the plate and
start servicing your stakeholders using
social media, chances are someone
else will.” --John Sullivan, writing in ERE.net

4. Social Media Statistics

5. Social Media Statistics
• Facebook - 400 million users /100 million added in 9 months
• Twitter - 75 Million users / 50 million tweets a day
• Linkedin - 60 million users
• YouTube - served over 32.4 billion videos a month in the USA
• Yelp - #51 most trafficked site in the US

7. 54% connect with a brand

8. 46% said something good
23% said something negative
60% of people on Facebook and 79% on
Twitter are more likely to recommend a
brand after becoming a fan or follower.
51% more likely to purchase products
from brands they follow on Facebook
67% more likely to purchase products
from brands they follow on Twitter

9. Case Studies

14. TRAPS
& TIPS

15. TRAP: being informational
TIP: be relational

16. TRAP: creating content on the fly
TIP: plan ahead / create content offline

17. TRAP: social media time suck.
TIP: use management tools.

18. Questions?

19. Social Media for the
Restaurant and Lodging Industries
Mike Craney
mike@ewbullock.com
www.ewbullock.com
facebook.com/mike.craney
twitter.com/CraneyMC