Vision on Mobile Strategy and Mobile Application development. Copyright, Appsolute Value

1. Appsolute
Value’s
Strategy
Gig:
The
Mobile
Strategy
Triangles
Most
companies
including
the
pure
Internet
players
are
now
being
challenged
by
Digital
Disruptors.
Where
web
is
now
legacy,
successful
Digital
Disruptors
integrate
Social
en
Mobile
better
and
faster.
They
have
taken
a
mobile-­‐first
strategy
(e.g.
Google)
and
defined
their
strategies
around
Apps
&
Devices.
Digital
disruptors
are
taking
advantages
of
new
platforms
(Social
&
Mobile),
new
data
dynamics
(incl.
big
data
analytics
and
clouds),
new
relationships
(interactive),
new
thinking
(outside-­‐in
vs
inside-­‐out)
and
new
strategic
drivers
(context,
participation).
In
doing
so
they
disrupt
markets,
gain
competitive
edge,
get
(re)connected
to
their
customers
and
save
costs.
They
deliver
within
faster
development
times,
create
steep
upward
business
growth
and
control
TCO
(totals
cost
of
ownership)
For
most
businesses
the
most
important
strategic
factor
is
an
large
increase
on
the
customer
experience
than
any
technology
that
came
before.
Every
industry
is
impacted
and
so
is
your
organization.
In
your
organization
IT
and
marketing
are
most
affected
by
these
new
ways
of
doing
business.
With
billions
of
apps
already
available
and
lots
of
devices,
it
will
be
hard
to
be
in
control.
The
outside-­‐in
forces
disrupt
and
there
is
a
need
for
Strategy.
The
Mobile
Strategy
Triangles
To
become
a
leader
in
digital
disruption,
there
is
a
need
for
strategy.
However
there
is
confusion
all
around
what
makes
a
good
mobile
strategy
!?
With
the
right
mobile
The
first
is
the
organizational
triangle
strategy
you
get
a
leader
in
disruption
rather
than
letting
you
disrupted
by
others
who
then
let
you
sail
the
red
oceans.
There
are
two
triangles
you
have
to
keep
in
mind
whilst
starting
your
Strategy
Redefine:
Appsolute
Value,
©
2013
All
Rights
Reserved

2. anymore
since
most
business
lost
or
losing
control.
You
need
to
pull.
Ship
in
those
loads
of
personal
data
to
replace
shotgun
marketing
into
fine
laser
gun
sharp
marketing
3. Redesign
based
on
a
zen
of
tasks,
don’t
The
second
is
a
more
technological
triangle
concentrate
on
business
processes.
Simplify
your
business,
understand
what
are
the
new
business
gaps
and
create
mobile-­‐fixes.
Marketers,
while
rebranding,
can
use
design-­‐led
engineering
here.
4. Scale
to
a
World
of
Apps.
Apps
are
your
new
faces
of
business.
They
connect
your
customer,
they
connect
your
machines
(
including
TV’s,
Fridges,
Electric
Appliances,
etc).
The
downside
of
giving
power
to
a
new
breed
of
appmakers
is
that
there
is
an
almost
religious
battle
ongoing
between
app
developers.
All
of
them
telling
you
why
HTML
5,
Native
or
Here
are
some
top
6
high-­‐level
strategy
Multi-­‐platform
is
better.
At
Appsolute
perspectives
in
a
do’s
and
don’ts
format
Value
we
make
Art
of
Apps,
not
war…
(based
on
the
6
triangles
perspectives
+
1
Bonus):
1. Re-­‐connect
to
your
customers
and
employees.
Platform
is
the
keyword
here.
A
brand
app
in
the
Appstore
is
not
enough.
Also
do
not
extend
the
web
into
a
variety
number
of
form
factors.
You
should
not
extrapolate
your
old
business
models
on
a
new
digital
channel.
Learn
5. Business
Apps
(rendering
functionality
to
and
understand
why
mobile
is
different.
customer
–apps
facing
or
enterprise
apps)
Only
than
you
optimize
you
services
require
data
to
become
functional.
customer
want
on
their
mobile
devices
Therefore
you
need
to
integrate.
Your
with
simple
and
performing
apps.
solution
architecture
require
various
new
architecture
principles.
Steer
towards
an
2. You
understand
mobile
better
(and
then
app-­‐internet
architecture.
also
your
customer)
if
you
find
new
services
or
make
them
more
intuitive.
Just
6. Open
up
and
manage
your
own
apps
adding
a
new
experience
to
your
library.
Great
if
you
have
your
apps
in
customer
journey
can
make
a
difference.
Stores.
Even
better
if
you
establish
your
If
you
want
to
go
further
donot
push
own.
Your
mobile
customers
are
shopping
Appsolute
Value,
©
2013
All
Rights
Reserved
|
2

3. again
and
your
people
work
efficiently
again.
Well
done.
Now
think
also
how
you
going
to
manage
all
this
and
control
your
total
cost
of
ownership.
7. Power
to
New
Mavericks:
Design-­‐led
engineering,
scrum
teams,
agile
way
of
working,
Art
of
Apps.
All
new
working
paradigms
making
your
company
to
transform.
Make
sure
to
create
a
mobile
center
with
the
new
blood
groups.
They
can
help
you
in
creating
great
apps
and
From
an
organizational
angle,
digital
turn
them
into
weapons
of
mass
digital
disruptors
using
Business
Apps
(rendering
consumerism.
business
functionality)
and
having
had
the
smell
of
success,
therefore
start
to
concentrate
on
efficiency
using
employee-­‐
facing
enterprise
apps.
They
concentrate
on
just
the
layer
below
the
touchpoint-­‐layer,
mapping
out
emotional
(
and
intuitive)
processes
to
find
feel-­‐good
Zen
of
Tasks
and
Outside-­In
moments,
moments
of
truth
and
pain
points.
And
so
they
use
Apps
for
a
zen
of
tasks.
Making
services
externally
and
internally
With
traditional
business
models
with
functional
by
using
apps
(and
smart
devices),
traditional
software,
many
companies
had
a
we
call
this
‘Appifying
your
Business’.
luxury
since
IT
and
marketing
where
able
to
push
products
and
services
into
the
market
which
they
controlled
and
they
thought
it
will
be
best
for
customer
and
employee
well-­‐
being.
An
inside-­‐out
way
of
thinking
and
working.
Business
processes
are
left-­‐overs
of
the
inside-­‐out
organization.
They
are
brittle
and
mostly
hardwired
into
back-­‐end
applications.
Staff
redevelopment
(bonus
perspective
no.
7)
is
required
since
the
new
faces
of
business
Traditional
software
requires
long
are
defined
by
mobile
designers
and
mobile
development
cycles,
is
complex
and
expensive
developers.
Here
at
Appsolute
Value,
power
is
to
maintain.
(Business)
Apps
require
simplicity
to
the
mobile
developers
and
mobile
and
are
task-­‐oriented
and
bring
certain
designers
since
they
create
and
take
output
of
services
(but
not
all
!)
fast
to
your
customers
devices
and
systems
to
convert
in
business
(or
employee)
which
are
already
out
there
on
value.
one
of
the
many
platforms
(OS
+
device).
Appsolute
Value,
©
2013
All
Rights
Reserved
|
3

4. Companies
looking
to
manage
their
growing
number
of
apps
&
devices
require
new
mobile
management
services
to
implement.
We
work
with
enhanced
MAM
(mobile
apps
management)
tools
and
MDM
(mobile
device
management)
tools.
References
–
Pure
Mobile
Appsolute
Value
successfully
performed
the
Create
business
values
that
allow
your
Art
of
Apps
at
several
medium
and
large
business
to
reconnect
to
those
customers
or
organizations
in
Europe
and
North
America.
satisfying
employees
who
just
want
to
work
You
can
be
next.
anywhere,
anytime
executing
their
task
simple
and
fast
(like
Evernote,
Whatsapp,
Yammer
and
dropbox).
On
our
way
to
the
Internet
of
Things,
app
development
will
also
extend
further
into
API
development.
API’s
enable
your
organization
to
connect
to
your
business
partners,
other
(mobile)
customers
and
more
machines.
However
to
open
up
your
business
to
allow
a
co-­‐creation
of
a
new
business
ecosystem
Some
of
our
gigs
can
be
found
at
our
website.
takes
some
other
transformations
first.
www.mobilesolutionsnetwork.com
Solution:
Mobile
Mavericks
&
If
you
want
to
sit
back
and
watch
a
video.
Go
Art
of
Apps
to
our
youtube
channel
www.youtube.com/appsolutevalue
If
you
want
to
share
something
interesting
Mobile
is
our
passion.
Mobile
is
about
apps
with
us
on
mobile.
We
are
very
interested
and
devices.
since
we
can’t
know
everything
about
billions
However
it
is
not
only
about
technology,
it
is
of
Apps,
right?!
So
pin
it
at
also
about
experienced
people
with
passion,
www.pinterest.com/appsolutevalue
knowhow
and
a
different
mindset.
As
mobile
mavericks
we
bring
you
Art
of
Apps.
Our
That
‘s
all
you
can
find
on
the
web
about
us.
speciality
is
multi-­‐platform.
For
all
the
rest
we
are
pure
mobile.
Oh,
you
want
to
like
us,
use
your
smartphone,
just
call.
We
believe
business
apps
and
the
strategic
You
don’t
want
to
tell
it
to
us
out
loud…
send
perspectives
are
served
well
with
a
cross-­‐
us
an
email:
platform
approach.
We
also
acknowledge
that
every
company
is
different
and
everyone
has
different
perceptions
about
‘Art’.
Appsolute
Value,
©
2013
All
Rights
Reserved
|
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5.
Appsolute
Value,
©
2013
All
Rights
Reserved
|
5