2. Leaders in B2B SEM
TOP 30 AGENCY
US
• Credentialed by every major search engine
• Active in promotion of thought leadership positions at conferences and within publications
• BtoB Top 30 Search Agency 2009, 2010, 2011
• The 2010 BMA B2 Award of Excellence – SEO (Natural Search) Program, Over 50 Keywords
• The 2011 BMA B2 Award of Excellence – PPC (Paid Search) Program, Over $1 Million
• Honorable Mention, ClickZ 2010 Connected Marketing Awards, Best Use of Search Marketing
2
4. What Crazy Disease Is This, Anyway?
• Go beyond clicks and conversions to
consider what else may be going on
@Mel66
5. What Crazy Disease Is This, Anyway?
• What the PPC engine data doesn’t tell you
– Web analytics
– WHY the problems are happening
– Anything about the website
@Mel66