1.
06 : 06 : 2012
Advanced
Diagnostics
for PPC

2.
Leaders in B2B SEM
TOP 30 AGENCY
US
• Credentialed by every major search engine
• Active in promotion of thought leadership positions at conferences and within publications
• BtoB Top 30 Search Agency 2009, 2010, 2011
• The 2010 BMA B2 Award of Excellence – SEO (Natural Search) Program, Over 50 Keywords
• The 2011 BMA B2 Award of Excellence – PPC (Paid Search) Program, Over $1 Million
• Honorable Mention, ClickZ 2010 Connected Marketing Awards, Best Use of Search Marketing
2

3.
Advanced Diagnostics
• When You Need
to Go Below the
Surface…
@Mel66

4.
What Crazy Disease Is This, Anyway?
• Go beyond clicks and conversions to
consider what else may be going on
@Mel66

5.
What Crazy Disease Is This, Anyway?
• What the PPC engine data doesn’t tell you
– Web analytics
– WHY the problems are happening
– Anything about the website
@Mel66

6.
Site analytics
• Bounce rate
@Mel66

7.
Site analytics
• Time on site
@Mel66

8.
Site analytics
• Pages visited
@Mel66

9.
Site analytics
• Site search terms
@Mel66

10.
Advanced Conversion Diagnostics
• Multi-channel attribution
@Mel66

11.
Advanced Conversion Diagnostics
• Maybe you really ARE getting conversions
• Especially important for display & social PPC
@Mel66

12.
Advanced Diagnostics
• Use those advanced
analytics segments!
@Mel66

13.
Advanced Diagnostics
• Value of a customer and customer lifetime
value
@Mel66

14.
Second Opinion
• Get a Second Opinion. Have a trusted friend or
colleague look at the account to look at it with fresh
eyes.
@Mel66

15.
mackey
Melissa Mackey
Melissa.Mackey@gyro.com
@Mel66
15