Meister Interactive: new digital marketing services for suppliers in the ornamental / greenhouse / plants and flowers sector.

1. Digital Marketing
Services
Getting Marketers Online –
Quickly, Effectively and Cost-
Effectively

2. Interactive Marketing is…
a necessary
online presence
to serve your
customers

3. Interactive Marketing is…
outbound
promotional and
informational
email

4. Interactive Marketing is…
online media

5. Interactive Marketing is…
transactional
media / inbound
capabilities
“give to get”

6. Interactive Marketing is…
social media, conversational media
- trust
- informational value
- interactive
- immediate

7. Interactive Marketing is…
social media,
conversational
media

8. Interactive Marketing is…
essential for today’s marketer
Among b-to-b marketers in the next 2-3 years:
• 67% will increase spending on social media
• 64% will boost digital spending
Consider as important objectives:
• 82%: developing custom content
• 74%: engaging regularly with clients
September 2010

9. “B2B Marketers Increasing
Investments in Inbound Tactics”
Website design, management
and optimization
Social media
Virtual events / webinars
Search engine optimization
(SEO)
eMail marketing
Paid search (PPC)
Interactive Marketing is…
essential for
today’s
marketer

10. Interactive Marketing is…
difficult, but well worth the journey
Your customers – our audience – are
going online
July 2008
9,131
Sept 2010
26,591

11. Interactive Marketing is…
problematic! It takes:
• Time
• Web know-how
• Database management
• Unique content
• Design skills
• Comfort with digital platforms
• Strategic integration with marketing
objectives and all other pieces

12. Content
Market
Knowledge
Digital Tools
and Expertise+
Interactive Marketing is…
easier…with Meister Interactive
Media
Platforms
+
(+ )

13. Meister Interactive
Suite of Services

14. Strategic eMedia Business
Development
• Digital tactics matched to
sales/marketing objectives
• Consultation on integrating
emedia with other platforms
• Brand awareness studies
• Social media

15. Custom Digital Platforms /
Vehicles
• Microsites, landing pages
• Custom enewsletters
• Lead generation: login | signup
databases
• Digital magazines | catalogs |
sales promotion
• Rich media / interactive widgets /
apps

16. Content
• Targeted, relevant,
customized content tapping
Meister’s horticultural and
editorial heritage
• Company / product site
• Microsites
• Blogs
• Twitter / Facebook / YouTube

17. Creative Services
• Design: logos, advertising, microsites
• Copywriting: promotion, advertising

18. Video / Audio
• Pre-roll ads, custom video/animation
• Pre-production: concepting, scripting,
storyboarding
• Field and studio production
• Post-production to final cut

19. Campaign Management
Services
• Search engine optimization (SEO)
• Analytics | campaign reporting

20. Links to All MMW Services
• Magazines
• Custom print
• Events

21. Our Portfolio Grows
Custom-
Produced Video
Client:
Target: greenhouse growers
Objective: Introduce growers
to technical benefits of new
plant growth regulator

22. Our Portfolio Grows
Microsite
Client:
Target: Vegetable and fruit
growers
Objective: Increase sales of
biorationals through education
about benefits vs. traditional
chemistry

23. Our Portfolio Grows
Pre-roll Video Ad
Client:
Target: Vegetable and fruit
growers
Objective: Increase
awareness of expanded labels

24. Meister Interactive: Introductory Rates
Per Hour
Strategic eMedia Business Development 125
Campaign/Project Management Services 110
Web Development / Custom Programming 95
Field Video Production (not incl. travel) 95
Studio Video Production 95
Video Pre/Post Production 85
Content 85
Design 85
Placement on magazines/websites/enews/etc. Rate card

25. What can we
do for you?
Jim Sulecki
Director, eMedia | Meister Interactive | Studio M
eMail: jsulecki@meistermedia.com
Twitter: @jimsulecki
Blog: eMedia Encyclopedia