Weitere ähnliche Inhalte Ähnlich wie Social Media for Cause Marketers - CMF 2009 Workshop (20) Kürzlich hochgeladen (20) Social Media for Cause Marketers - CMF 2009 Workshop80. Be Real
> showcase the cause
> opportunism never goes unpunished
> transparency and accountability
82. Be Realistic
> not about “going viral”
> not everyone cares
> but someone does
> and they know others
83. Be Creative
> stay away from “got milk?”
> use the power of story
> how can you stand out?
84. Be Connected
> use social media to expand
> make it easy for me to share
> seek out ideas and leadership
89. awareness
connections
influence
transactions
engagement
97. no one has the
corner on the
market of
good ideas
101. 1. Download Quaker mascot
2. Print it out
3. Take photo with Quaker mascot
4. Become Quaker Facebook Fan
5. Upload photo
6. Copy link
7. Comment on a blog with link
20 minutes
123. easy to share:
> widget
> avatar
> badges
> Twitter acct & hashtag
> Facebook cause
129. Email Sends:
> Kimball - 13k
> Kompolt - 27k
> MediaSauce - 4k
> Share Our Strength - 30k
> Second Helpings - 3k
> Capital Area Food Bank - 3k
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Top 10 Sources
2% of total
57% of traffic
149. Top 10 Sources
HungerPledge Champions - 1750*
Kimball Enewsletter - 1699
Brogan Twitter - 1207*
Mashable Twitter - 976
SXSW Twitterstream - 716
MediaSauce Staff - 651
Twitter Direct - 590
11Moms of Wal-Mart - 543
HungerPledge Twitter - 499
MediaSauce Enewsletter - 414
[Direct - 3106]