McBru Makes the Social Media Connection with Your IT Marketplace and Your Marketing

1. SOCIAL MEDIA
McBru Makes the Social
Media Connection
with Your Marketplace
and Your Marketing

2. Since 2007, McBru has been connecting tech B2B
SOCIAL MEDIA 360 companies with their audiences via social media. From
DISCOVERY blogs and LinkedIn; to Twitter and Facebook; and across
We identify key audiences and create YouTube and Slideshare, McBru has innovated techniques
audience profiles, confirm your business
objectives, and then identify the marketing
that find and build trusted relationships that generate
and communications infrastructure for awareness, preference, and engagement.
your business.
ANALYSIS
We determine the optimal social media
channels for your key audiences, review
your current program vis-à-vis the
industry and your competition, and
analyze your business needs.
RECOMMENDATIONS
We provide a written overview and
presentation of key findings, detailing
necessary infrastructure and resource
investments, and recommend an optimal
strategy and action plan for your social
media efforts.
COMMUNITY MANAGEMENT
RECOMMENDATIONS
Optional management and reporting
programs integrate social media into your
existing marketing, communications, and With a unified strategy across Facebook, Twitter, Slideshare and
PR efforts. YouTube, McBru community management services are helping IT
storage leader Panasas to engage with its audiences around breaking
technology issues such as Big Data.
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3. McBru introduced the Social Media 360 into the tech We also provide detailed monthly reporting and analysis of
B2B industry, a program that fast-tracks clients to social media activity, both for accountability and also as a
appropriate, sustainable levels of social media activity. source of refinement and continuous improvement. In sum:
For companies new to social media, the Social Media 360 McBru can help tech B2B companies grow communities,
builds a solid foundation and long-term goals for social build relationships, and seize opportunities.
media involvement, tailored to the needs and resources
of each client. Companies that are already active in
social media find that the service helps bring more focus,
efficiency, and new opportunities to leverage their content
and audience connections.
McBru also delivers ongoing community management.
McBru can launch and manage optimal social media
channels, develop a pipeline of content activity, and engage
with stakeholders and influencers. For some clients, we
constantly monitor the web and all social channels for
relevant mentions, and then provide the clients a real-
time opportunity to engage in the conversations, offering
guidance and message support. Other clients choose to McBru used Social Media to support Isilon’s trade show news and
have us engage on their behalf; either way, we do the heavy announcements as well as drive traffic to the event booth for panels,
demos, and give-aways.
lifting associated with monitoring and responding, providing
a more consistent and robust social media presence than As a full-service agency, moreover, we are suited to
most clients have capacity to manage on their own. leveraging social media initiatives to amplify the rest of
your marketing programs better than any boutique social
media firm can.
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4. Why McBru
• McBru began working in tech B2B social media in
2007, and has been steadily helping companies build
their audiences and reach ever since. At McBru, social
media expertise is not bolted on: it’s been methodically
baked in.
• Our tech B2B experience and Social Media 360
process ensures that your social media programs fit
your audiences, business objectives, corporate culture
and resources.
• Social media expertise resides in all our staff and
programs, not some isolated resource. We can amplify
any and all of your marketing initiatives.
• In-house creative, writing and design expertise can help
you prime your social media programs and maintain a
steady flow of valuable content.
• In tech B2B, social media is not a numbers game; it’s
about the quality of your network, not quantity. Our
experienced community management helps you identify
and nurture relationships that have an outsized impact
on your marketing and sales efforts.
• Like everything we do, our social media programs are
planned with metrics in mind; reporting and analysis
yield insight about your social media activities.
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5. Elise F. Burke
Director of Marketing and Sales
direct: 503.546.1017
mobile: 503.459.7545
elise@mcbru.com
www.mcbru.com
LET’S START SOMETHING.
elise@mcbru.com
www.mcbru.com
www.mcbrublog.com
@mcbru
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