3. Whatâs he going to talk about?*
Web 2.0
Health 2.0âThe Present
⢠Search, Communities & Tools
Health 2.0âWhatâs Next *A relatively good faith
effort will be made to stick
to this agenda but no
⢠Data utility layers & unplatforms guarantees will be given
that Iâll actually stick to it,
especially if I can find a
marketing guru in the
Health Care audience who can make
me as famous or as rich as
the guy who lives 4 doors
The Universe, Everything down from me and started
YouTube
19. Americansâ on the Internet for Health
Pew: Percentage of Internet Users and Adults Who Have Looked Online for
Information About a Specific Disease or Medical Problem, 2002-2008
Source: Social Life of Health Information, Pew 19
Internet & American Life Project, June 2009;
20. â...Social software and lightweight tools that promote collaboration between...
stakeholdersâ
- Matthew Holt and Jane Sarasohn-Kahn
â... all the constituents focus on health valueâŚimproving safety, efficiency
and quality of healthcareâ
- Scott Shreeve
"health 2.0 is participatory healthcare... we the patients can be effective
partners in healthcare.â
- Ted Eytan
21. What is âHealth 2.0â
Matthew Holtâs best guess at the constituent parts
⢠Personalized search that looks into the long tail, and
cares about the user experience
⢠Communities that capture the accumulated
knowledge of patients and caregivers â and explain it to
the world
⢠Intelligent tools for content delivery -- and transactions
⢠Better integration of data with content
And not just a maybeâŚ.
Technologies fusing as patients increasingly guide their
own care
53. A Continuum of Health 2.0?
User-generated Users connect to Partnerships to Data drives
health care providers reform delivery decisions and
discovery
54. Health 2.0:
Whatâs coming next?
⢠Integration of the three constituent parts (search,
communities, toolsâall mash up)
⢠The data utility layer allows easy inclusion of same
data between different services (liquidity)
ď (You may have heard of HealthVault, Google Health)
⢠Greater diversity in data types
⢠The emergence of new âunplatformsâ
62. A Continuum of Health 2.0?
User-generated Users connect to Partnerships to Data drives
health care providers reform delivery decisions and
discovery
63. Health 2.0: User-Generated Healthcare
Content Social
Search Networks
Data Utility Layer
Tools
Transaction
Data