1. enterprise mobilityinsocio-technicalperspective
a presentation
by Sidneyeve Matrix
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2. 2009
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was hailed as year of the smartphone.

3. wasalsohailedasyearofthesmartphone.
2010
and then
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4. smartphones will
outnumber feature phones.
2011
We haven't hit the tipping point yet but
analysts* say by the 3rd quarter of
* source: Forrester and Nielsen
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5. BlackBerry
smartphone market36% Q2 2010
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6. current market share21%iPhone
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7. smartphone market
28%android
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8. getting work done while on the road
netbook replacement
10M units sold in 2010 thus far.
forecast 28M in 2011
and now, the iPad.
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9. Inshort,allthosesmartphonesandiPads
adduptoanenterpriseheadache...
or,anopportunity.
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10. disruptive technology
transformative impact of mobile
changing how we work,
the type of work we do,
and the workplace itself.
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11. what drives mobile enterprise?
connected lifestyles and workstyles.
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12. placeshifting.we are in an era of mobile workstyles
home, cafe, airport...productivity enroute.
what drives mobile enterprise?
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13. the
of enterprise IT
consumerization
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what drives mobile enterprise?

14. New pressures on CIO to support and secure
multiple platforms, devices, and apps.
New compliance issues not seen with laptops.
Employees bring a variety of personal devices
to work and connect to enterprise infrastructure.
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15. work-ready mobile
what does
entail?
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16. by j.cliss
email
apps & data
multimedia files
remote desktop
& real-time updates.
from an employee perspective:
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17. From a CIO’s perspective,
itʼs complicated.
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18. what holds mobile enterprise back?
security concerns.
lack of expertise.
costs.

19. An integrated, coherent
mobile enterprise strategy
involving all business units.
talent recruitment marketing sales force
product research & development fleetmanagement
customer service client & business intelligence
The objective is:

20. agility
responsiveness in real-time
a mobile enterprise solution
that delivers
increase credibility and outpace the competition

21. visibility
which of your operations could benefit
from increased transparency?
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a mobile enterprise solution that delivers

22. georelevanceenhancebusinessperformance
by adding locational specificity
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Objective:
a mobile enterprise solution that delivers

23. green
a mobile enterprise solution that is
automate and mobilize paper-based
processes and increase sustainability
(bonus: improve accuracy in reportage)

24. the speed of connected culture
& the velocity of business networks
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Today, considering
enterprise mobile solutions must be in sync with consumer mobile tech trends.

25. about
theauthor
Sidneyeve Matrix, PhD.
Queen's University.
SidneyeveMatrix.com
Thank you to Michael Keefe and Bianca Freedman for the invitation & inspiration.
Contents of this presentation including images have Creative Commons
Attribution‐Noncommercial‐Share Alike 3.0 Licenses.
This research was presented at Mobile Innovation Week
Toronto 2010, part of the Mobile ThinkTank series.
@sidneyeve