1. //SOCIAL
MEDIA AND ONLINE GAMING:
The Rise of Social Gaming
Speaker: Charles Harper
Vice President of Business Development
DOUBLEDOWN INTERACTIVE
MASTERMINDS

2. Social Media & Online Gaming:
The Rise of Social Gaming

3. Once upon a time…. One Year Ago
Source: Mashable, October 2011

4. Billions and Billions
Casual Games + Social Network
Source: Mashable, October 2011

5. Everybody plays games!
Source: Mashable, October 2011

6. THAT WAS THEN,
THIS IS NOW…

7. Social Gaming Snapshot Today
• Social Casino Games will reach $1.6 Billion this year
• Social Casino Games growing to $2.4 Billion in 2015
• Social Casino Gaming revenue in the US alone hit 64.7 Million in
July 2012
• Social Gaming MAUs expected to hit 33.4% of all Social Games
player by 2013
• Slot players outspend Table Game Players 3.5X1
• Slot player ARPPU is almost $20 higher than Social Poker ARPPU
(June/July 2012)
• The Social Casino audience has doubled since 2010
Superdata “Social Game Metrics” study, August 2012

8. Slot games are big on Facebook
Facebook Daily Active Users
Slingo by Zynga – 2.9m
Slotomania by Caesars – 2.1m
DoubleDown Casino by IGT – 1.5m
Games By GSN Game Show Network – 1.3m
Lucky Slots by Blue Shell Games – 840,000
Source: AppData.com (as of 9/19/12)

9. Social Gaming Vs. Online Gambling
• More than 235M MAU’s playing Facebook
games*
• The social gaming market is expected to
grow to $5B by 2015**
• There are 53.4M people gambling online
worldwide***
Sources: *Mark Zuckerberg at TechCrunch Disrupt’, 8/12
**Business Insider ,4/11; ***Superdata, 8/12

10. The Rise Of Social Gaming…
• Players demand
– A meta-game
– Social experiences - they can play with their
friends
– More casual, less threatening environments to
play

11. The Future
• Online gambling will fundamentally change
to reach the larger audience
• Sites will become more like social gaming
sites with wagering… or social gaming
sites will become gambling sites
• Gambling sites will no longer be narrowly
focused

12. Current Online Gambling Sites

13. Popular Social Game Sites

14. Online Gambling vs. Social Gaming
Inviting
Off-putting
Simple
Complex
Social
Solitary
Friendly
Unfriendly
Easy
Hard
Unthreatening
Threatening
Fun
Not Fun

15. Online Gambling Becomes Social

16. Summary
• Online gambling will become more like
social gaming
• The rapid growth of online casino games
can’t be ignored, by 2015 they will
represent 50% of social gaming revenue

17. Questions?

18. Questions?
Charles Harper,
Vice President of Business Development,
DoubleDown Interactive / IGT