Adyen was spreker tijdens het Mobile First event op 27 november over M-commerce.

1. Mobile payments – today's practice
'… what if there
was a payment company that … '
November 26 2012 –
Mobile First
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2. Agenda

Trends in mobile payments: building the
promise..
• Who is doing what?
• What are the main themes?
• What to expect?

Trends in mobile payments: what is the
practice?
• Where are today's transactions?
• What are current successful business models?
• Figures from practical experience
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3. Mobile payments are hot stuff...
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4. What is the promise?
1
cards
loyalty ticketing
peer-2-peer
local offers
point-of-sale local offers
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5. Promise has been around some time...
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6. Why?
Smartphones have almost 50% market share in
some countries, and that share is growing
Smartphone as % of
Smartphone penetration per country new phone purchases
50% 80%
46% 45%
40% 42%
38%
60% 63%
30% 51% 50%
28% 40%
20%
20%
10%
0% 0%
US UK Netherlands France Germany US Europe
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7. Who?
Visa
Google Mastercard, Citibank
Paypal
Serve American Express, Sprint, Verizon
ISIS AT&T, Verizon, T-Mobile
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8. Still many open questions...

Who will win the battle of the wallets?

What will be the standards around NFC?

What are the risks of mobile payments?
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9. Adyen: day-to-day practice in mobile
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10. Adyen mobile payment
solution

iOS, Android

Works within apps as well as mobile
sites

Designed to maximize conversion

Supports one-click (also cross-channel)

PCI-compliant, hosted solution

Can also be used on iPad and Android
tablets

Uses Adyen's skin technology

Can use merchant
Adyen | payments made easy layout and branding

11. Greetz
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12. Hunkemoller
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13. Pathe
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14. Groupon
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15. Omoda
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16. Figures on actual mobile usage
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17. Mobile share on all payments
Mobile% on total payments is growing fast
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18. Share per device
Ipad is now the largest channel. Android slowly
picking up.
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19. Conversion per device
Conversion on iPhone & iPad is highest.
Conversion is measured as the % of succesfully completed payments
on the total payment pages served to consumers.
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20. RETAIL: Web vs Tablet vs Mobile
Tablet significantly outperforms mobile in retail
Web Tablet Mobile
Share on total 86.67% 12.15% 1.18%
Average value € 118 €124 €106
Bank transfer 2% 3% 0%
iDeal 82% 84% 60%
Credit card 13% 9% 30%
Paypal 3% 4% 10%
Conversion 78% 65% 52%
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21. Thank you!
roelant.prins@adyen.com
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