Increasing Marketing Value with Customer Insights

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The document discusses how marketing can increase its strategic value through customer insights. It covers why customer insights are important for marketing, how to gather customer insights, and assessing a company's current use of customer insights. The presentation encourages marketers to learn more about customers beyond just products and services, and to share what they learn to enhance marketing strategies. It concludes with contact information for follow up questions.

Increasing Marketing’s
Strategic Value via
Customer Insights

Jen Berkley Jackson
Marketing Camp - SF
March 30, 2013
@jenberkley

Prepared by: The Insight Advantage
1

What we’ll cover

• Why customer insight?
• Why Marketing?
• How to gather customer insights
• And more…

2

It’s about MORE more than
Products and Services…

6

For more information:
Phone: 408-358-0700
Email: JJackson@TheInsightAdvantage.com
Blog: www.TheInsightAdvantage.com/blog
Twitter: jenberkley
Facebook: The Insight Advantage

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Increasing Marketing Value with Customer Insights

1. Increasing Marketing’s Strategic Value via Customer Insights Jen Berkley Jackson Marketing Camp - SF March 30, 2013 @jenberkley Prepared by: The Insight Advantage 1

2. What we’ll cover • Why customer insight? • Why Marketing? • How to gather customer insights • And more… 2

3. Why Customer Insight? 3

4. …but NOT common practice 4

5. Assessing YOUR customer insight… 5

6. It’s about MORE more than Products and Services… 6

7. 2005 - 2013 7

8. 8

9. 9

10. Be sure to share what you learn… 10

11. Q&A 11

12. For more information: Phone: 408-358-0700 Email: JJackson@TheInsightAdvantage.com Blog: www.TheInsightAdvantage.com/blog Twitter: jenberkley Facebook: The Insight Advantage 12