2. What is Social Media?
Social media are primarily Internet‐ and mobile‐based tools for sharing
and discussing information among human beings.
‐Wikipedia
• Social Networks
– FaceBook, MySpace, Ning, Orkut
• Blogs/Wikis
– Blogger, WordPress
• Micro blogs
– Twitter, Identi.ca, Tumblr
• Photo/Video sharing
– Flickr, YouTube
• Message boards/Forums
– Yahoo Finance, Yahoo Groups
3. What is Social Media Marketing?
Social media marketing is about building ways that fans of a brand or company can
promote it themselves in multiple online social media venues.
‐Wikipedia
• Other buzz words to understand (all highly‐related)
– Word‐of‐mouth
– Cloud Marketing
– Viral marketing
– Grassroots marketing
– Buzz marketing
– Conversational marketing
5. Why do I care?
Why has Social Media Marketing (SMM) becoming relevant?
• The Year 2000
– Blogs were people talking about their cats
• The Year 2009
– Social media is people talking about your brand
• Critical mass of people participating
– 67‐million Americans used online social‐networks in an average
month during 2008
If well applied ..
Social Media Can “Turn Your Business Around”
6. Why Is It So essential To Be There?
#1 Because 3 out of 4 Americans Use Social Technology
#2 2/3 Of the Global Internet Population Use Social Networks
#3 Because visiting Social sites is now the 4th most popular
online activity—ahead of personal email.
#4 Because time spent on social networks is ~ 10% of all internet
time.
7. It’s All A Number Game!
13 Hours ‐ The amount of Video Uploaded to YouTube ever
Minute
412.4 Yrs ‐ The length of time it would take to view every
YouTube Video
1382% ‐ The monthly growth rate of Twitter users from
January to February 2009.
100,000,000 ‐ The number of YouTube videos viewed per
day
13,000,000 ‐ The Number of articles available on Wikipedia
16. Few Of Many Social Media
Success Stories
Twitter Users Follow Dell Outlet for Exclusive deals on
electronics ‐ and have driven more than $3M in sales through
twitter
19. Mega Brands Making Business On Social Media
1. Chevrolet 16. PopCap
2. Ford 17. TV Guide
3. Luxor Las Vegas 18. Wachovia
4. Marriott International 19. H&R Block
5. Carnival Cruise Lines 20. Intuit
6. Hertz 21. Best Buy
7. Chicago Bulls 22. The Home Depot
8. Detroit Pistons 23. American Apparel
9. Portland Trail Blazers 24. Dell
10. San Diego Chargers 25. Kodak
11. 92Y 26. Zappos.com
12. The Travel Channel 27. Starbucks
13. Comcast 28. Burger King
14. Marvel Entertainment 29. Dunkin’ Donuts
15. DIRECTV 30. Tasti D‐Lite
20. But How Will It Help ME?
4 Reasons Why Social Media is the most hyper‐responsive prospect Generating
system that you can ever use for your business:
1. Social Media Drives Results Faster Than Any Traditional SEO Process
2. Social Media Is A Low Cost Alternative To Expensive PPC.
3. It's Viral while it allows People to share your brand with their friends.
Create your brand Identity on Top Social Networking Sites
4. .You can refer customers to see your company on Social Media Networks
Alert the world about your product/ service with Just a tweet/ scrap...
Social Media Boosts Up Your Website Conversions and Sales
By Joining Social Media you will plug into the most advanced, effective, viral and
greatest advancement since the advent of the internet……
23. For Companies,
Resisting to Social Media …is futile.
Millions of people are
creating content for
the social Web
Your competitors
are already there.
Your customers have
been there for a long
time.
If your business isn't
putting itself out there,
It ought to be.