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Social Media Optimization




              ...Web Is Your AD Space
What is Social Media?
Social media are primarily Internet‐ and mobile‐based tools for sharing 
and discussing information among human beings.
                                                         ‐Wikipedia

• Social Networks
   – FaceBook, MySpace, Ning, Orkut
• Blogs/Wikis
   – Blogger, WordPress
• Micro blogs
   – Twitter, Identi.ca, Tumblr
• Photo/Video sharing
   – Flickr, YouTube
• Message boards/Forums
   – Yahoo Finance, Yahoo Groups
What is Social Media Marketing?
 Social media marketing is about building ways that fans of a brand or company can 
 promote it themselves in multiple online social media venues.
                                                     ‐Wikipedia




• Other buzz words to understand (all highly‐related)
   –   Word‐of‐mouth 
   –   Cloud Marketing
   –   Viral marketing
   –   Grassroots marketing
   –   Buzz marketing
   –   Conversational marketing
Social Media Network




                       4
Why do I care?
Why has Social Media Marketing (SMM) becoming relevant?

• The Year 2000
   – Blogs were people talking about their cats

• The Year 2009
   – Social media is people talking about your brand

• Critical mass of people participating
   – 67‐million Americans used online social‐networks in an average
     month during 2008


                          If well applied ..
               Social Media Can “Turn Your Business Around”
Why Is It So essential To Be There?
#1 Because 3 out of 4 Americans Use Social Technology
#2  2/3 Of the Global Internet Population Use Social Networks
#3 Because visiting Social sites is now the 4th most popular
   online activity—ahead of personal email.
#4 Because time spent on social networks is  ~ 10% of all internet 
   time.
It’s All A Number Game!
13 Hours ‐ The amount of Video Uploaded to YouTube ever    
          Minute

412.4 Yrs ‐ The length of time it would take to view every  
            YouTube Video

1382% ‐ The monthly growth rate of Twitter users from 
       January to February 2009.

100,000,000 ‐ The number of YouTube videos viewed per  
             day

13,000,000 ‐ The Number of articles available on Wikipedia
And more…
3,000,000 ‐ The average number of Tweets per day on Twitter

1,000,000,000 ‐ The amount of content shared on FaceBook
                each week.

5,000,000,000 ‐ The number of minutes spent on Face Book  
                each day.

3,600,000,000 ‐ The number of photos archived on Flickr.com
                as of June 2009. 
  {That’s roughly 1 photo per every 2 people on the planet}
Finally!
If FaceBook were a country, it would be
the 8th most populated in the world ahead
of Japan. 
Social Media On NEWS
Leverage Your Business With Social Media
Leverage Your Business With Social Media
Ning
14
15
Few Of Many Social Media
           Success Stories

Twitter Users Follow Dell Outlet for Exclusive deals on 
electronics ‐ and have driven more than $3M in sales through 
twitter
Coffee drinkers in Houston choose CoffeeGroundz for the 
personal relationships they've built on Twitter‐and the shop's 
Twitter‐based Ordering.
Ice Cream Eaters in New York give local chain Tasti‐D‐Lite
marketing feedback via twitter‐ and sometimes get surprise 
dessert deliveries
Mega Brands Making Business On Social Media

 1.  Chevrolet                 16. PopCap
 2.   Ford                     17. TV Guide
 3.   Luxor Las Vegas          18. Wachovia
 4.   Marriott International   19. H&R Block
 5.   Carnival Cruise Lines    20. Intuit
 6.   Hertz                    21. Best Buy
 7.   Chicago Bulls            22. The Home Depot
 8.   Detroit Pistons          23. American Apparel
 9.   Portland Trail Blazers   24. Dell
 10. San Diego Chargers        25. Kodak
 11. 92Y                       26. Zappos.com
 12. The Travel Channel        27. Starbucks
 13. Comcast                   28. Burger King
 14. Marvel Entertainment      29. Dunkin’ Donuts
 15. DIRECTV                   30. Tasti D‐Lite
But How Will It Help ME?
4 Reasons Why Social Media is the most hyper‐responsive prospect Generating 
system that you can ever use for your business:


1. Social Media Drives Results Faster Than Any Traditional SEO Process
2. Social Media Is A Low Cost Alternative To Expensive PPC. 
3. It's Viral while it allows People to share your brand with their friends.

    Create your brand Identity on Top Social Networking Sites 
4. .You can refer customers to see your company on Social Media Networks

    Alert the world about your product/ service with Just a tweet/ scrap...

    Social Media Boosts Up Your Website Conversions and Sales



By Joining Social Media you will plug into the most advanced, effective, viral and 
             greatest advancement since the advent of the internet……
Competition is fierce.




Your Competitors are already there or they would 
               soon be there…
If you haven’t…




It’s time that you get serious or …there is a fair 
     chance of putting your business in peril
For Companies, 
                     Resisting to Social Media …is futile.

Millions of people are
creating content for
the social Web

Your competitors
are already there.

Your customers have
been there for a long
time.

If your business isn't
putting itself out there,
It ought to be.
How Should I Get Started?
Create your first foot prints..




Choose you networks for Social Media Branding
Focus on networks‐
Create your presence.
Connect with groups
and it’s not just about being present 
                there…




   It’s more about sharing and interacting with People
Leverage Your Business With Social Media
Need Help?




Don’t Just Get Freaky, We Can Help You !
Allow Us Now To Introduce 
       Ourselves….
We are a Swiss Based Social Media Optimizing Company Connected by 
Social Media Experts and 

Exclusively Positioned for Small and Medium Businesses World Wide.

With Over 5 years of In depth Industry Expertise and Proficiency, 
SocialCreeper is the preferred Social Media Service partner for 700+ 
TO 3 PRIME AREAS OF FOCUS
businesses world wide.
Here’s How We Can Help You?
                    We Can Be your      
                     Superpower




You




                       “Your Social Cloud”
We Can Be Your Social Media Branding 
              People




You



           And Spread Your Buzz Across…..
How Does This System Work?




Step 1: We Follow The Crowd For you            Step 3: You Capture the Leads
Step 2: and Generate Visitors to your site  Step 4: and Churn Sales out of it
Remember!




To Succeed Widely Online and Earn Profits, You’ve Got To
Stop Yelling About Your Brand and Start Communicating
Questions?
Going Forward, Social media marketing will be a Central function of any Marketing 
strategy. Be sure to Include it in Your Marketing Plan  {Extensively}




If you want to know more on this subject, do not 
hesitate to contact us…

         URL – www.socialcreeper.com
         Shank ‐ sc.eu@socialcreeper.com
         Follow Us – www.twitter.com/socialcreeper

                                                                                 37

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Leverage Your Business With Social Media