How to organize and use Twitter

1. Social Media: Twitter
Twitter In-depth
May 9, 2012
Robert Lawrence III
@mark_biersdorf
For the Intermediate Twitterer

2. Why Twitter
• Research, learn, stay up to date in your field
(e.g., CPA, IT, HR, Medical Devices, etc.)
• Follow topics and people of interest
• Look for jobs
• Be seen; get your brand out
• Participate in a community (e.g., Cubs, Sox,
CPA, IT, Mac)
• Send out important information to others

3. Understanding
Twitter

4. How is Twitter Like
Email?
• Both are communication tools
• Tweet like email message
• @handle like email address
• Sending Tweet like sending message to an
email group
• Private list like email group
• Public list like public group in email

5. How is Twitter Like
Email?
• Both can have addresses in the message
• Both can contain text, URLs, pictures
• DM like sending email to one person
• Both can become unmanageable if not
organized

6. How is Twitter Not
Like Email?
• 140 characters in Tweet
• Tweets sent to people you don’t know
with #hashtags and @handles
• @handles, URLs, #hashtags in Tweet
body
• Don’t delete Tweets

7. How is Twitter Not
Like Email?
• Show brand in Twitter (Profile, Tweets)
• Find information in Twitter, including jobs;
someone must send them to you in email
• Followers and Following
• Communities, social aspect
• Can link Twitter to Facebook, LinkedIn, etc.

8. Twitter Elements
and their
Application

9. Twitter Elements
• Profile Information
• Handles - @xCubs2016 or @xwhitesox2013
• Hashtags - #socialmedia
• URL added to Tweet
• Direct Messages (DM) and Retweets (RT)
• Lists

10. Twitter Profile
• Information
about you
• Connection to
LinkedIn,
Facebook
• Your Brand

11. @handles
• Unique to every Twitter user
• Use handle to send a Tweet to someone
that is not following you
• Placed anywhere in Tweet body, acts like a
c.c. in email
• Click on a handle to show other messages

12. Using @handles
• Expand audience
beyond followers
• Add handles in the
body of the Tweet
• c.c. contact in Retweet

13. Hashtags
• Relevant keywords
• Placed anywhere in Tweet body
• Clicking on a hashtags shows other
messages with that keyword
• Can be trend topics

14. Hashtags

15. Using # and @ together
Click on
handles and
hashtags to
see similar
Tweets

16. Adding URL to Tweet
• Share article, information or blog with others
• A long URL is shortened in Tweet so it fits

17. Direct Messages (DM)
• Send a message only to the recipient
• Recipient must be a follower
• Other followers cannot see
• Not listed in Tweet timeline
• Two ways to send DM

18. Direct Messages #1
• Place “d” in front of
the handle
• Now it is direct

19. Direct Messages #2

20. Retweets
• Send out someone else’s Tweets

21. Lists:
Private and Public

22. Too Much Information
So, how do
you find the
important
stuff?
Lists!

23. What are Lists
• Sort Tweets by topics and people for
easier viewing
• “A curated group of Twitter users”
• Two kinds; Private and Public
• Create or join lists
http://bit.ly/IwI47z

24. Lists:
Private

25. List Types - Private
• You create - 25 characters per list name,
20 lists/account, 500 members/list
• Think group of people, you can organize by
topic or interest
• Separates important information from a
storm of Tweets
• Only you can view private list

26. View Lists in Profile

27. How to Create Lists

28. New Private List

29. Adding Twitterer to
Your Private List

30. List View
• List shows only list
member tweets
• Easier to find
topical tweets

31. Changing Lists
• Public or Private from
Twitter
• Click on List to open
• Edit or Delete
• Can change name,
public or private

32. Lists:
Public

33. About Public Lists
• Community of members, share tweets with
others that appreciate them
• Anyone can find and join
• Create your own public list in Twitter
• Subscribe to already created public lists
• Create or join public list on Listorious

34. Public Lists
Created in Twitter

35. Create Public List
• Pick unique name
• Enter appropriate
description for
public to see
• Select Public and
save list

36. Add Members
• Look up
handles to add
to public list
• New member
will be notified

37. Join a Public List from
Twitter
• Click on
follower/following
profile
• Click on their lists;
only Public lists
show
• Click on the list that
you like

38. Join a Public List
• Subscribe to list
• New List will show under your profile

39. Removing Yourself
From a Public List
• First step; what lists are you on?
• See what lists you are on (i.e., “Member of”
• To remove name from list,
block list owner
• Unblock owner if you still
want to follow them
(Still off the list)

40. Public Lists
Listorious

41. Subscribe to Public
Lists
• Listorious – search lists and
people to follow by topic,
region or profession
• Twitter log in
• Follow or create
public lists
http://listorious.com

42. Listorious
Type search term or Click on list title
pick from existing list

43. Adding Public List
• View on Twitter
• Subscribe to the List

44. New List Added to
Profile
Before
Just added
public list

45. Dashboards:
Managing Tweets and
Lists

46. Unmanaged Lists
• A lot of steps to see unmanaged lists
– Go to profile
– Click on list
– Up to 20 lists to open and view Tweets
• Dashboards group lists in columns
– Columns are open lists
– Don’t have to open list to see tweets
– Tweets still organized by lists

47. Dashboards
• Dashboard displays your lists in column form
• Used to manage private or public Twitter lists
• TweetDeck, HooteSuite, Seesmic, others
• Top 10 Dashboards - http://bit.ly/Jyp7jb
• Versions for iPhone, iPad, Windows, Mac

48. TweetDeck

49. Columns
Columns linked to your lists

50. Changing Views
• Each column represents a list from your
Twitter account
• Column lists Tweets by order received
• Add columns to TweetDeck as you create lists
• Navigate columns by clicking on bars

51. Create Column
Chose column
type – Lists

52. Create Column 2
• Select the list
(e.g. Mac)
• Click on the
column
button

53. New Column

54. Additional Resources
• How to create a List - http://bit.ly/KC3cr8
• TweetDeck Tutorial - http://bit.ly/IttFYl
• How to use Listorious - http://bit.ly/JaRrLe
• Using #hashtags - http://bit.ly/ILhRWc

55. Conclusion
• Understand Twitter Elements, experiment
• Lists organize and display similar Tweets
• Lists are starting point for Dashboards
• Dashboards display lists in columns
• Columns display Tweets w/o opening lists

56. Questions?