Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie Harley Davidson Business Model
Ähnlich wie Harley Davidson Business Model (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Harley Davidson Business Model
- 2. Let me introduce you to:
- 3. My dad
- 4. My dad has a great passion. He shares this passion with a million people all over the world.
- 7. Vision: “We realise dreams, inspired by all the roads in the world, by providing exceptional motorcycles and customer experiences. We encourage our customers passion for freedom so they can give vent to their own individuality.”
- 8. HD Business Model CSVP CR CH RSC KA KR KP “Live to Ride” HD Lifestyle Honesty, accountability People from different backgrounds H.O.G Chapters Dealers Website Magazine Ride outs Selling experience and Hardware Invest- ors People who ride Organising rides Making bikes Factory in Milwaukee Manufacturing, marketing
- 10. Harley-Davidson offers a lifestyle, not a vehicle that will bring you from A to B.
- 11. HD does this through: - High user involvement -Posse rides -Clothing and accessories
- 12. High user involvement A lot in Harley Davidson is by and for drivers, like a new project: ‘Project Rushmore’. This project presents a set existing models, with new innovative features. The ideas for this features come from a group of co-creating users.
- 14. Users also can put together their own ‘dream on wheels’ with the ‘online creator’.
- 16. The bikes are only made in the Official Harley Davidson factory in Milwaukee, USA, and shipped all over the world.
- 17. European Posse Ride At least once a year, a European Posse Ride takes place. Every member of H.O.G (harley owners group) can register and make a big ride through Europe. This is where users get to know drivers from all over the world.
- 19. In the Netherlands there are thirteen chapters, in the world there are more than 1400. A chapter is attached to a dealer and every member wears the name of his chapter on his vest.
- 20. Clothing and accessories Harley-Davidson sells clothes with their logo’s on it. Dealers have their own t-shirts and for every event a new t-shirt is made.
- 22. But, next to clothing, anything you can put a Harley-Davidson logo on, is made.
- 26. Harley-Davidson motivates their customers to become a part of the Harley-Davidson community and make it their lifestyle. When you are not riding your bike you can still surround yourself with HD things, and do activities that are about HD, and show this to the world.
- 27. It is not about using the motorcycle as a vehicle to get yourself to your destination. It is about the ride. Live to ride, and make great friends along the way.