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In current time making marketing strategy is as important to put it on branding platform. This slides will give details view about marketing strategy for branding Regards Rajesh
Chap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equity
Rajesh Kumar
Department of Management- Positioning is the act of designing the company’s offering and image to make a distinctive place in the mind of the target market or consumer. ,positioning ,process of positioning ,attributes based positioning ,physical characteristics ,types of positioning ,competitors‘ based positioning ,product class ,the cultural symbol approach ,types of positioning errors
Positioning in Marketing
Positioning in Marketing
Trinity Dwarka
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)
Denni Domingo
An introductory workshop to channels of distribution
Introduction to Channels of Distribution
Introduction to Channels of Distribution
Asia Pacific Marketing Institute
Customer satisafction and retention description
Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)
Advent Institute
Marketing information systems and marketing research
Marketing information systems and marketing research
Dr. J. Jayapradha Varma
Mba Marketing Management NUML asadklair@hotmail.com
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Choudhry Asad
This is based on the classification of the products.
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Sameer Mathur
Empfohlen
In current time making marketing strategy is as important to put it on branding platform. This slides will give details view about marketing strategy for branding Regards Rajesh
Chap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equity
Rajesh Kumar
Department of Management- Positioning is the act of designing the company’s offering and image to make a distinctive place in the mind of the target market or consumer. ,positioning ,process of positioning ,attributes based positioning ,physical characteristics ,types of positioning ,competitors‘ based positioning ,product class ,the cultural symbol approach ,types of positioning errors
Positioning in Marketing
Positioning in Marketing
Trinity Dwarka
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)
Denni Domingo
An introductory workshop to channels of distribution
Introduction to Channels of Distribution
Introduction to Channels of Distribution
Asia Pacific Marketing Institute
Customer satisafction and retention description
Building customer satisfaction, value, and retention (1)
Building customer satisfaction, value, and retention (1)
Advent Institute
Marketing information systems and marketing research
Marketing information systems and marketing research
Dr. J. Jayapradha Varma
Mba Marketing Management NUML asadklair@hotmail.com
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
Choudhry Asad
This is based on the classification of the products.
What are the characteristics of products and how do marketers classify products
What are the characteristics of products and how do marketers classify products
Sameer Mathur
aj
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...
Sameer Mathur
Based on the "Setting Product Strategy" chapter from Marketing Management: A South Asian Perspective
How can companies combine products to create strong co-brands and ingredient ...
How can companies combine products to create strong co-brands and ingredient ...
Sameer mathur
Setting Product Strategy What is a Product? Components of the Market Offering Durability and Tangibility Use Consumer Goods Classification The Product Hierarchy (using life insurance example) Product Systems and Mixes Product Line Analysis Packaging , labeling warranties Packaging Objectives Functions of Labels
Setting Product Strategy
Setting Product Strategy
Nishant Agrawal
Social class(Consumer Behavior)
Social class(Consumer Behavior)
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Markrting channels
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Marketing channels
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Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter18 - Managing Mass Communications
Chapter18 - Managing Mass Communications
MARY JACQUELINE MONES, CPA, MBA
Customer Based Brand Equity
Customer Based Brand Equity
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the PPT outline the decisions that must be taken when a company is applying promotion in Marketing activities
Promotion decision ppt
Promotion decision ppt
vincent konadu
Basic concepts of Marketing management
Basic concepts of Marketing management
Basic concepts of Marketing management
Raja Adapa
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What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
Sameer mathur
This presentation is created as a part of a Marketing internship and is based on Chapter 11- 'Setting Product Strategy" from Kotler book of Marketing Management.
How can companies use packaging,labeling, warranties,and guarantees as market...
How can companies use packaging,labeling, warranties,and guarantees as market...
Sameer Mathur
Branding
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
Avinash Singh
Branding
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
Avinash Singh
Chapter 8 from Strategic Brand Management 3rd Edition from Kevin Keller
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Jawad Chaudhry
Consumer learning
Consumer learning
Ajay Mahto
Consumer Psychology, Consumer Behaviour, Consumer Decision Making Process, Factors influencing consumers decisions, Levels of decision making, Models, Purchase and Post purchase behaviour
Consumer Decision Making Process
Consumer Decision Making Process
unnati shah
Positioning errors
Positioning errors
Baijnath Pandey (Emcee Pandey)
"How does marketing affects customer value ?" Helps to capture Value creation, value chain, core business process etc. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR
How does marketing affects customer value ?
How does marketing affects customer value ?
Sameer Mathur
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1
ASAD ALI
Chapter 3 the internal organization- resources capabilities core competencies...
Chapter 3 the internal organization- resources capabilities core competencies...
Dr. Lam D. Nguyen
Management Introduction
Management Introduction
Mekbib Mulugeta
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aj
What are customer value satisfaction and loyalty and how can companies delive...
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Sameer Mathur
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How can companies combine products to create strong co-brands and ingredient ...
How can companies combine products to create strong co-brands and ingredient ...
Sameer mathur
Setting Product Strategy What is a Product? Components of the Market Offering Durability and Tangibility Use Consumer Goods Classification The Product Hierarchy (using life insurance example) Product Systems and Mixes Product Line Analysis Packaging , labeling warranties Packaging Objectives Functions of Labels
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MARY JACQUELINE MONES, CPA, MBA
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the PPT outline the decisions that must be taken when a company is applying promotion in Marketing activities
Promotion decision ppt
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vincent konadu
Basic concepts of Marketing management
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Illustrations from Philip Kotler's "Marketing Management"
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
Sameer mathur
This presentation is created as a part of a Marketing internship and is based on Chapter 11- 'Setting Product Strategy" from Kotler book of Marketing Management.
How can companies use packaging,labeling, warranties,and guarantees as market...
How can companies use packaging,labeling, warranties,and guarantees as market...
Sameer Mathur
Branding
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
Avinash Singh
Branding
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
Avinash Singh
Chapter 8 from Strategic Brand Management 3rd Edition from Kevin Keller
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Jawad Chaudhry
Consumer learning
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Consumer Psychology, Consumer Behaviour, Consumer Decision Making Process, Factors influencing consumers decisions, Levels of decision making, Models, Purchase and Post purchase behaviour
Consumer Decision Making Process
Consumer Decision Making Process
unnati shah
Positioning errors
Positioning errors
Baijnath Pandey (Emcee Pandey)
"How does marketing affects customer value ?" Helps to capture Value creation, value chain, core business process etc. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR
How does marketing affects customer value ?
How does marketing affects customer value ?
Sameer Mathur
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1
ASAD ALI
Was ist angesagt?
(20)
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...
How can companies combine products to create strong co-brands and ingredient ...
How can companies combine products to create strong co-brands and ingredient ...
Setting Product Strategy
Setting Product Strategy
Social class(Consumer Behavior)
Social class(Consumer Behavior)
Markrting channels
Markrting channels
Marketing channels
Marketing channels
Chapter18 - Managing Mass Communications
Chapter18 - Managing Mass Communications
Customer Based Brand Equity
Customer Based Brand Equity
Promotion decision ppt
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Basic concepts of Marketing management
Basic concepts of Marketing management
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
How can companies use packaging,labeling, warranties,and guarantees as market...
How can companies use packaging,labeling, warranties,and guarantees as market...
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
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In shifting the focus away from enterprise architecture being seen purely as an IT discipline, organizations are beginning to formalise the development of business architecture practices and business architecture outcomes. The OpenGroup has made the differentiation between business, IT and enterprise architects through their various working groups and certification tracks. However, industry at present is grappling to try and understand where the discipline of business architecture resides in the business and what value it can provide separate of the traditional project based business analysis focus. This presentation will take the audience through an overview of some of the critical questions being asked by business and how these are addressed through the discipline of business architecture. Using both method as well as case study examples, I will show the audience an approach to building more cohesion across the business landscape using business architecture techniques and artefacts. The presentation will focus on using business motivation models, strategic scenario planning and capability based planning techniques to provide input into the strategic planning process. It will also highlight some of the outputs through examples from engagements.
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