2. HOW TO YOUTUBE
1. Is web video right for you?
2. Welcome to YouTube
3. What kinds of videos work best?
4. Creating a YouTube video
5. Again... it's all about content
6. Convert viewers into visitors
7. Promote your videos
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3. 1. IS WEB VIDEO RIGHT FOR
YOU?
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4. 1. Is web video right for you?
Are you willing to
inform, educate and
entertain people
about your product or
service?
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6. 2. Why YouTube?
•5 hours of video are
uploaded every
minute
• 70% of YouTube traffic
comes from outside
the US
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7. 2. Why YouTube?
• YouTube's
demographic is broad:
18-54 years old
• YouTube mobile gets
over 100 million views
a day
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8. 2. Why YouTube?
• Anyone can upload
videos: movies, video
blogs, TV shows,
commercials
• Up to 15 minutes
• Comments, votes and
sharing
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9. 3. WHAT KINDS OF VIDEOS
WORK BEST?
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10. 3. What kinds of videos work best?
• Informative videos
• Educational videos (how to)
• Entertaining videos
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12. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
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13. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment >>
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
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14. Get the right equipment
• Camcorder 300-500 usd
• Tripod 30-40 usd
• Lighting 200 usd
• Microphone 50-100 usd
• Background
• Editing Software
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15. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011
16. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally >>
• Look professional... or not?
• Consider a slideshow
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17. Shoot professionally
• Subject well-lit
• External mic
• Minimize noise
• Steady camera
• Don't zoom in/out too
much
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18. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011
19. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
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21. 5. Again... it's all about content
• Be entertaining
• Keep it short
• Keep it simple
• Stay focused
• Do NOT hard sell
• Keep it fresh
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25. 7. Promote your videos
• Target your content
• Add tag your videos
• Compelling title &
description
• Pick the best thumbnail
image
• Use YouTube's community
features
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26. 7. Promote your videos
• Promote your videos socially
• Embed them on your
website or blog
• Upload them to other video
sites
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28. The bottom line
• You don't have to spend a
lot of money
• No hosting & streaming
costs
• Do not hard sell
• Inform, educate & entertain
• Going Viral
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29. MARCO AYUSO
• @MarcoAyuso
• facebook.com/MarcoAyuso
• MarcoAyuso.tv
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