This document provides an overview of LinkedIn and how to use it effectively. It discusses what LinkedIn is, how to set up an account and basic functions like posting, connecting, and searching. It also covers more advanced topics like customizing your profile, linking to other social platforms, using LinkedIn as a CRM tool, and finding groups of like-minded people. The key takeaways are to use engaging visuals when posting, search by location to find relevant connections, and give endorsements and recommendations to others to foster reciprocity on the platform.
9. As of February, 2013
• 200 Million Members worldwide
• 7m+ members in Canada
• Executives from all 2011 Fortune 500 companies as
members; its corporate hiring solutions are used by 85 of
the Fortune 100 companies.
• 2 million companies have LinkedIn Company Pages
3rd most visited Web property in the world.
10.
11. Three Main Revenue Streams
1. Hiring Solutions
2. Marketing Solutions & Ad Sales
3. Premium subscriptions – CRM?
12. • What is LinkedIn?
• Advanced list of resources
• Setting up an account
• Basic functions
• Post, Connect, Search
• Cool ideas
Lesson Objectives
13. • What is LinkedIn?
• Advanced list of resources
• Setting up an account
• Basic functions
• Post, Connect, Search
Lesson Objectives
48. Post, connect and search
mechanics lead to
everything else.
prospecting, expertise, job search etc.
It can be overwhelming.
Take your time, define
why you want to use it.
49. 3 Keys To Mechanics
1 Post with engaging visuals
2 Advanced search by postal codes
3 Follow up with people who’ve viewed
your profile
50. • What is LinkedIn?
• Advanced list of resources
• Setting up an account
• Basic functions
• Post, Connect, Search
• Cool ideas
Lesson Objectives
63. 3 Keys To Cool Ideas
1 Reciprocity – give to get.
2 Book time in your calendar to use it.
3 Grab pen and paper to answer WHY you
want to use LinkedIn before getting on the
platform.
64. • What LinkedIn is
• How to create your profile
• How to create a company page
• What social media is – objects & networks
• Main mechanics – post, connect and search
• How to customize links, link to
Twitter, endorse & recommend, map
connections, CRM, Groups for like-minded
people
Learning Summary
Hinweis der Redaktion
Title of the course / class
Please, share any thought that comes to your mind. You are the ones who will make this course betterListen to each other. We can disagree on issues, but there is no reason to disrespect our peersFail. Somewhere along the line, failing got a bad wrap. If you aren’t failing, you aren’t trying something newJust be you. We aren’t in a corporate office, so I’m not interested in what you think I want to hear. I want to know what you believe so that we can all learn from your experiencesTake it upon yourselves to contribute. We’ve built this course with lots of opportunity for discussion, jump in and participate!
Hopes and Fears
RecruiterTheir flagship recruiting product, Enables recruiters to do unlimited searches, share the results. Talent Pipeline - an additional service which enables recruiters to manage the pipeline of prospects that they're finding either on LinkedIn or off LinkedIn, job posts, a social layer on those job posts, so people can see who they know within a company that they're applying to up to 3 degrees to get their foot in the door. Job Postings - Falls under the hiring solutions umbrellaMarketing & Ad solutionsB2B focusCompaniescan target their followers with specific messages, introductions of new products, whitepapers with knowledge and expertise, and they can build a rapport with these highly valuable individual professionalsPremium SubscriptionsGive you more access to various features & benefits such asA complete list of who’s viewed your profileProfile Organizer – save and manage interesting profiles of peopleInMailMore Search Results
Contact management & networking
Job Seeking
Recruiting
Advertising
Thought leadership
Prospecting
Blue text links to LinkedIn resource list
Shocking surprise
Started developing this idea that social media isn’t just about the networksThere are basically two schools of thought about social media - social objects and social networksOnce I discovered the difference between the two understood why SM effort is not always proportional to followers
RelevantContent is what gets people’s attentionWhen we look at social media through the lens of social objects we find that the basic unit is a triadTwo people are connected by a social objectWe often think of these objects in terms of content marketingVideosArticlesTweetsPostsPodcastsEtc.Only thinking of social objects as content marketing limits it’s a lim
- Platforms like facebook, twitter and pinterest are just distribution and publication channels
Turn off your activity feed broadcasts while you’re upgrading your profile if you’re worried about your employer finding out
Also add company pages
Good example
Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
Show how to prospect people or jobs with marketing contacts near my postal code
Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
Customize the way the url links appear on your profileClick on Contact info to expand the lower sectionFor websites, select OtherTitleLink to URL
Turn on or off updates in email preferencesManage twitter settingsAdd apps
Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
For groups of people actively discussing your interestsKeysJoining groups are a great way to jump in on conversations and topics that are related to your industryGroups are also a great way to network and meet new peopleShare articles that you think a group may like
Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service