1. INTERNATIONAL
ENVIRONMENT

2. GROUP MEMBERS
• SANGITA.MATARKA-GROUP LEADER 26
• ARCHANA 22
• PRANALI 09
• RIMA 32
• SNEHAL 05
• TULSHI 02

3. INTRODUCTION
• The International Food Network provides complete product
development services for the food, beverage and nutrition
industries.
• Beverage & Food World is a leading processed food industry
journal that covers the processed foods and beverages
industries in India.
• Food safety continues to be a global concern. German and
French food trade associations, with the assistance of other
international retailers, have responded by developing IFS or
the International Food Standard.
• The aim of the standard is to focus the various requirements
of retailers on one standard.

4. INTERNATIONAL
FAST
FOOD
INDUSTRY

5. FAST FOOD INDUSTRY
World’s largest growing food type.
Industrial growth is 40% a year.
The organized pizza market in India is
worth about Rs.675 crore.
Foreign investments are worth Rs.3600
million (1/4th total investment in this
sector)
Pizza Hut in India is the market leader
in this industry.

6. MAJOR PLAYERS

9. History
Pizza hut Dominos
Frank and Dan Founded in 1965 by
Carney opened Pizza Tom Monaghan.
hut in 1958. Second-largest Pizza
one of the flagship chain in the United
brands of Yum! States.
Brands, Inc. about 8,500 corporate
12,500 restaurants and franchised stores
across 91 countries in 55 countries.

10. Pizza hut Dominos
Indian outlet opened in Domino's Pizza outlet in
June 1996 in India opened in
Bangalore. 1996.
147 restaurants across Close to 274 outlets in
55 cities of India.
36 cities in India.
70 percent of its
27 per cent market revenue comes from
share of the eating- home delivery service &
out market and over around 30
70,000 footfalls per percent is over-the-
day. counter sales.

11. CORPORATE STRATEGY
Pizza hut Dominos
“We want to satisfy our “ Exceptional people on
customer by
offering them the best” a mission to be
C.H.A.M.P.S the best pizza delivery
(Cleanliness, company in the
Hospitality, Accuracy, world! "
Maintenance, Product
quality and 'Think global and act
Speed) local’
3F’s ( Fun, Friendly Fun, happiness and
and Familiar) convenience

12. PRODUCTS
Sautéed Pastas
Beverages
Appetizers
Soups
Salads
Pizzas
Desserts

13. PRODUCTS
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages
Chocó lava

14. SUPPLY CHAIN
Pizza hut Dominos
• SUPPLIERS • Procurement of raw
Direct Suppliers materials
Pepsi
Cremica Group (Buns) • Distribution
• Retail Outlets
Indirect Suppliers
Meat market : Chicken from
Brazil
Vegetable market : Potatoes
from Australia
Sauce companies
• COLD CHAIN LOGISTICS

16. SUPPLY CHAIN DIAGRAM
RETAIL
WHEAT
OUTLET
REFRIGERATED
DOUGH
TRUCK
WAREHOUSE

17. Strengths
Pizza hut Dominos
• Pizza Hut is one of the • It is one of the leading and
largest restaurant chains in most popular pizza delivery
the world and is a sub brand
of Yum! Brands, Inc. Pizza companies in the USA.
Hut with a large market • Domino’s Pizza Inc.
share and a strong network currently operates in more
has become a market leader
in United Kingdom than 60 countries across the
• Pizza Hut Pizza Inc. globe.
currently operates in more
than 94 other countries and
territories around the world.

18. Pizza hut Dominos
• The marketing of the • The intelligent marketing
company is another strength strategy of heavy
of the company. The have advertising is a key strength
many media partners and to make its brand image
use television advertising
that attracts people of retained and differentiated
various ages. in the minds of its
• The company has a huge customers.
market share; more • Domino’s Pizza Inc. strong
customers mean higher brand equity gives it a
percentage in sales that competitive advantage over
leads to greater profits. other industry players.

19. Weakness
Pizza hut Dominos
• The loyal cutomers of Pizza • The company is faced with crucial
hut feel that there is a decline issues of weakening bottom lines
in satisfaction and other pizza due to slow growth and decline in
chains and restaurants are the sales.
offering much more. • The company experienced decline
in its operating and net profits
• There are some internal during the year 2007 as compared
conflicts within the company to the previous year’s reports.
as there processes are • 9.5% drop down in operating
computerized and centralized. profits and about 64.3% decrease
• This has lead to high turnover in net profits was recorded.
as well as de-motivation of
staff.

20. Opportunities
Pizza hut Dominos
• The company can come up • Especially introduction of
with innovative Pizzas, new new flavor additives and
flavors and recipes with pizza toppings that are
different types of crusts and region specific can be a
sizes etc. good stride for Domino’s.
• The company can open its • There are favorable market
restaurants in different expansion opportunities for
countries that have potential Domino’s Pizza Inc in India
customers for example it and China where currently it
can expand its network in have very few franchises.
India, Pakistan, Bangladesh
etc.

21. Pizza hut Dominos
• The company can even • Moreover new product
introduce new, healthy and development by
fresh food items related to
pizza for example they can introducing new products
introduce fresh pizzas. in the current menu are
• The people are these days steps that can be taken.
more concerned about their
health and pizza hut can
meet this need by
introducing fresh and
healthy pizzas.

22. Threats
Pizza hut Dominos
• The competition in the Pizza • The major threat to
industry is increasing, as Domino’s Pizza Inc., like all
customers now prefer and other fast food restaurants,
look for availability and is the increasing consumer
affordability. awareness about the he
• The rising prices of special harmful health implications
ingredients like cheese, used associated with high calorie
in pizzas. fast food items.
• The researches in the health
sector about the fast food
products being saturated
with fats, oil, sugars and
sodium etc pose a threat to
Domino’s.

23. Pizza hut Dominos
• The company faces serious threats • In addition to this there are other
from other international restaurant researches showing the potential
chains like KFC, McDonalds, harmful effects associated with
Dominos pizza etc. the artificial additives, flavors and
preservatives added to these fast
• Besides these competitors the foods.
local restaurants that provide • Intensive competition and
pizzas offer food item at more franchise management which vary
affordable prices as well as know with currency fluctuations pose a
the taste of the local people better. threat to the company.
• Many of its competitors are trying • Apart from that Domino’s
to capture the market share of the operations in countries like India,
Pizza hut by introducing similar where there is unruly traffic
system, are greatly affected to
kind of pizzas and food items. reach its claim.

24. CONCLUSION
Fast Food industry in India is growing at a
fast rate. From the study done among the 2
fast food services –Dominos and Pizza hut,
we can clearly come to the conclusion that
Pizza hut with its superior supply chain
management (cold chain) is able to balance
between its quality and cost.
The setting up of cold chain has enabled it
to cut down on its operational wastage.

25. Thank You