1. 2013
INTERNSHIP PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OF
THE REQUIREMENT OF M.B.A IN THE
INDIAN INSTITUTE OF PLANNING & MANAGEMENT
MASTER OF BUSINESS ADMINISTRATION
Sublimated by:
MANISHANKER & ABUBAKAR SIDDIQUI
ID NO: (PGP1214CHN4CA10833)
THE INDIAN INSTITUTE OF PLANNING &MANAGEMENT
CHENNAI-600008
MARKETING SURVEY REPORTOF
ZEBRONICS

2. ACKNOWLEDGEMENT
I would like to express my whole hearted thanks to the almighty and our
parents first, the blessing of whom enabled us to finish this project successfully.
I wish to express my sincere thanks to The Dean who permitted me get
institutional training at Zebronics, Chennai for the period of 45 days.
I further wish to express my heartiest thanks to AMIT KISHORE. For
his inspiring guidance and continued encouragement throughout the course of
this internship and also my thanks to the staff of Zebronics for their co-
operation during this internship period.
Mr. Amit Kishore is currently the Strategic Manager of Zebronics. He
joined Zebronics in 2007 at Delhi branch as coordinator, later in September
2008 he was transferred to Chennai (H.O) as head coordinator all over India.
Then in 2010 he promoted as product manager (OCZ India). In September 2011
he promoted as Strategic Manager. He is a graduate of B.C.A & M.C.A with
Computer Management.
In my summer internship he is the mentor for our training program. He
helped us in doing our internship project successfully.
MANISHANKER
T.ABUBAKAR SIDDIQUE
CONTENTS

3. S.NO PARTICULARS PAGE
NO.
Review Of The Literature I
1
1.1 Introduction 1
1.2 Scope Of The Study 2
1.3 Objectives Of The Study 3
1.4 Data Collection
1.5 Research Design
4
1.6 Research Instrument
1.7 Contact Method
1.8 Data Analysis
1.9 Sample Size &Design
51.10 Geographical Coverage
1.11 Statistical Tools
2
2.1 Company Profile 6
2.2 Products 7
2.3 Company Strengths
8
2.4 Research & Development
2.5 Distribution Business
2.6 Constant Innovation
2.7 Corporate Vision 9
3
3.1 Marketing Survey On New Product Sales
Development 11
3.2 Review On Market Condition Of Zebronics 23
4 4.1 Zebronics Products Among Retailers View 24
4.2 Review 34
5 5.1 Marketing Survey Report For Customer
Satisfaction 35
6 Findings 46
7 Suggestions 47
8 Conclusion 48
9 Questionnaire 49
LIST OF TABLES

4. S.NO. PARTICULARS PAGE
NO.
1 -------------
2 2.1 Location 7
2.2 Product
3
3.1 Customer Are Known About Zebronics New
Launched Product
11
3.2 Reason Of Not Purchasing 12
3.3 Price Level Of Product Moves Faster 13
3.4 Felling About New Launched Product 14
3.5 Movement Of New Product 15
3.6 Reason Of Not Selling 16
3.7 Suggestion To Customer By Retailer 17
3.8 Reason Of Suggestion 18
3.9 Awareness Of Zebronics New Product 20
3.10 Swot Analysis 22
4
4.1 Customers View On Zebronics 24
4.2 Criteria On Product Purchase 26
4.3 Preference On Purchasing Zebronics Product 28
4.4 Insisting Customers To Purchase Zebronics Product 29
4.5 Market Share On Customers View 30
4.6 Problem While Selling Zebronics Product 31
4.7 Decision On Purchasing & Selling Of The Product 32
4.8 Purchase Of Zebronics Product In Bulk 33
5
5.1 Preference By Customer 35
5.2 Dislike About Zebronics 36
5.3 Zeb-Care Service Quality 37
5.4 Zebronics Comparing To Other Brand 38
5.5 Recommendation To Friends Circle 39
5.6 Reason For Recommending 40
5.7 Feelings On Product Support & Warranty 41
5.8 Rating To Zebronics 42
5.9 Service Quality 43
5.10 Zeb-Care Executive Quality 44
CHARTS & FINGERS

5. S.NO. PARTICULARS PAGE
NO.
1 ------------- --
2 2.1 Logos Of Zebronics Products 10
3
3.1 Customer Are Known About Zebronics New
Launched Product
11
3.2 Reason Of Not Purchasing 12
3.3 Price Level Of Product Moves Faster 13
3.4 Felling About New Launched Product 14
3.5 Movement Of New Product 15
3.6 Reason Of Not Selling 16
3.7 Suggestion To Customer By Retailer 17
3.8 Reason Of Suggestion 19
3.9 Awareness Of Zebronics New Product 21
4
4.1 Customers View On Zebronics 25
4.2 Criteria On Product Purchase 27
4.3 Preference On Purchasing Zebronics Product 28
4.4 Insisting Customers To Purchase Zebronics Product 29
4.5 Market Share On Customers View 30
4.6 Problem While Selling Zebronics Product 31
4.7 Decision On Purchasing & Selling Of The Product 32
4.8 Purchase Of Zebronics Product In Bulk 33
5
5.1 Preference By Customer 35
5.2 Dislike About Zebronics 36
5.3 Zeb-Care Service Quality 37
5.4 Zebronics Comparing To Other Brand 38
5.5 Recommendation To Friends Circle 39
5.6 Reason For Recommending 40
5.7 Feelings On Product Support & Warranty 41
5.8 Rating To Zebronics 42
5.9 Service Quality 43
5.10 Zeb-Care Executive Quality 45