This document provides tips for using social media in your job search. It discusses LinkedIn, Twitter, and other platforms. The key recommendations are to build meaningful relationships on LinkedIn by making an outstanding profile, engaging regularly, and leveraging connections. For Twitter, it suggests completing your profile, following companies and industry leaders, engaging with hashtags and chats, and letting people know you're looking. The overall message is to engage actively online while also meeting people offline.

1. Social Media and the
Job Search

2. I. Intro + general tips
II. LinkedIn
III. Twitter
IV. What to avoid

3. Why use social media in your job
search?
● 1 out of 7 people who are referred get
hired vs. 1 in 100 who are not referred!
● Social media now helps 1 in 6 job hunters
find employment

4. General Tips For All Networks
● Decide who you are, and portray yourself
accordingly across your profiles.
● Build meaningful relationships.
● Don’t beg for it.

5. ● Be authentic.
● Demonstrate expertise.
● You don’t need a huge number of followers
to make this work.

6. LinkedIn

7. Make your profile awesome.
● Include a profile picture
● List your skills
● Fill out the Summary section
● Share regularly and wisely
● Show your personality

8. Let people know you’re looking!

9. Make connections.
● Personalize your invitation to connect
● Join relevant Groups

10. Examples of groups:

11. ● Follow companies you’re interested in
● Join alumni networks

12. ● Make use of mutual connections

13. ● Focus on fit
● Do your research!

14. Summary
● Make an awesome profile
● Engage & be active
● Leverage connections

15. Twitter

16. Twitter Terminology
● Reply = respond to someone’s tweet
● RT (retweet) = like Facebook’s “share”
● Mention = when you tweet directly at
someone
● Favorite = like a “like” on Facebook

17. Complete your profile.
● Picture, background, bio

18. Follow people!
● Companies you want to work for
● Employees of those companies
What to do with that spiffy profile.

19. Search for company’s handle

20. Voila!

21. ● Industry experts
● Things you like = personality + fun

22. What to tweet:
● Industry news
● Interact with companies/employers/
people who do what you want to do
● Personality/interests
● Self-promotion

23. Follow hashtags and join chats:
● Job listings: #jobs, #recruiting, #sfjobs,
#jobadvice, #hiring, #jobhunt, #jobsearch
● Industry conferences - ex: #mozcon
● Industry chats - ex: #edchat,
#ednewschat

24. Let people know you’re looking!
#Engineer looking for a #job in the
#SFbayarea. Hit me up! #jobsearch

25. Summary
● Complete profile - let people know what
you’re about
● Engage with industry leaders/people who
work at companies you want to work at;
build relationships.
● Be an asset to the community

26. Other social platforms w/
potential
● Personal blog (your own)
● Company blogs
● Company Facebook pages
● Quora
***make your Facebook private

27. Last step:
Take it offline!
“Hey I’m really interested in [industry]. Any
chance we could meet up for a cup of coffee
sometime?”

28. Magoosh is hiring!
http://magoosh.com/jobs/