We are living in times of a new digital transformation, when just having websites is no longer enough. Content needs to be live and ready to go as fast as possible across multiple channels: web, mobile, apps. Consumers of content need to be engaged with social interaction, and they expect content to be constantly up-to-the-minute and consistent across the board. While the buzzwords have already moved on from “multi-channel” to “omni-channel”, editors are left with the difficult task of managing it all. In this webinar, we will discuss some of the challenges of this revolution in more detail, and take a peek at possible solutions and ways in which a digital platform such as Magnolia can help you face those challenges. At the end of the webinar, you’ll have a better understanding of how to start solving these problems, and understand the pivotal role a CMS plays at the center of your customer experience.

1. Real multi-channel with
Magnolia: create once,
use everywhere
Jan HaderkaAdriaan Bloem
@adriaanbloem
@rah003

2. Customer Experience
Management

3. The Classic Funnel
Source: Harvard Business Review, 2010

4. The Modern Customer
Experience Journey
Source: Harvard Business Review, 2010

5. Multiple Touchpoints

6. Multi-Channel

7. Standing out in a Forest

8. Single Source

9. Beautiful Leaves
Everywhere

10. Getting back to the Roots

11. A Bit of History

12. The Good Old Days

13. What was a Content
Management System?
“A Content Management System
separates content from design,
stores it in a database, and
displays it to visitors”

14. What is Content?

15. The Actual Content

16. The Actual Process

17. Your Channels

18. Success! …

19. So How do you Cope?
COPE: “Create Once, Publish
Everywhere”
also known as “Single-Sourcing”

20. Managing Content is not
about Blowing Leaves around

21. a Content Management System
is a Tool to Help you Manage
Content

22. Don’t Manage Pages

23. Structure Content:
Beware of The Blob

24. Single Source

25. Build your own COPE?

26. “Simplified”

27. Now,
It’s my turn!

28. Loads of information to handle
Number of sources of content to
feed from
Deliver all processed content to
many different devices and sites
You’ve got

29. Personalise for all audiences
Translate to different languages
And do all that with increasingly
high amounts of data at higher
speed
You need to

30. Unsplash / Maja Petric
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30

31. Compartmentalise!
use different apps with Magnolia

32. Compartmentalise!
use different apps with Magnolia

33. Specialise!
use different apps with Magnolia

34. More
info
✔
Multi-
lingual
Ratings
✔
A rich
experience at
migros.ch
Specialise!
use different apps with Magnolia

35. Integrate external sources!
use different Magnolia connectors

36. PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
36

37. Integrate different
systems processing data!
use different Magnolia connectors

38. Marketing Cloud
or
CRM
Magnolia
Mail
Behavioural Data
Form Data
Personalisation Data
Data and Updates
Email
Replicator
Form and
Behavioural
Data
Scoring
models,
Programs,
Campaigns,
…
Email
Templates
Content
Forms
Landing
Pages
Personalisat
ion
Targeted
Content
Mail Traffic

39. But I need to find all
that content!
use different search engine connectors in
Magnolia

40. 40
Find all that content!

41. 41
Find all that content!

42. you might still use Magnolia to
build pages,
but start to rely on APIs and
Endpoints in Magnolia to consume
the content
Disseminate all content

43. 43
Endpoints
Properties
Cache Commands
Unsplash
Nodes

44. 44
Flickr / Kenny Louie

48. Summary
Use apps to categorise your
content
Use connectors to harvest
processed data
Use data manipulation APIs for
data production and
consumption

49. Soft-
Layer
Unsplash / Maja
Integrations
Google
Analytics
IBM
Digital
Analytic
s
AWSJelastic
IBM
Bluemix
Groovy Spring
LDAP
/ADNTLM
Alfresco
Canto
Cumulus
Bright-
cove
Share-
point Photo-
shop
Broad-
Leaf
KonaKart
IBM
Smarter
Commer
ce
Salesfor
ce
SugarCR
M
Campai
gn
Click-
density
Eloqua
Optimize
ly
Steelho
use
Atom
/RSS
AddThi
s
Facebook
Flickr
Share-
This
Twitter
Apache
Solr
Apache
OFBiz
SAP
Magento
Rack-
space
Silverpop

50. Links to all resources
Faceted Search Video:
https://www.youtube.com/watch?v=_nfiqLFcigo&feature=youtu.be&t=15m38s
Magnolia CRM & Marketing Automation connectors:
https://www.magnolia-cms.com/about/news-events/press-releases/marketing-automation.html
IBM Marketing Cloud Connector
https://documentation.magnolia-cms.com/display/DOCS/IBM+marketing+cloud+connector
Oracle Eloqua Connector
https://documentation.magnolia-cms.com/display/DOCS/External+Forms+module
SugarCRM Connector
https://documentation.magnolia-cms.com/display/DOCS/SugarCRM+connector
Salesforce Connector
https://documentation.magnolia-cms.com/display/DOCS/Salesforce+connector
Canto Cumulus Connector
https://documentation.magnolia-cms.com/display/DOCS/Cumulus+DAM+connector
Amazon S3 Connector
https://documentation.magnolia-cms.com/display/DOCS/Amazon+S3+Connector+module
REST (consuming data):
https://www.youtube.com/watch?v=-qI8c5BvT1M
REST (exposing data to external apps):
http://www.slideshare.net/Magnolia_CMS/integrating-frontend-technologies-with-magnolia
High Performance & Caching:
https://www.youtube.com/watch?v=4Fz4My0ngFQ