This presentation deck shows you the basics of creating a social media strategy for your business or organzation,

1. How to Create a Social Media Strategy* *When you have never tweeted and have no idea what that means… Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com

2. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier

4. Remember Word of Mouth? Now it’s Word of Mouse!

6. 150 million people in the US will be reading blogs on a monthly basis. 33 million people in the US will be blogging. These stats reflect a 27-33% increase over current levels. By 2014… Source: e-Marketer

7. So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.

8. Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog

9. Components of a blog

10. Header Post Sidebar Comments

11. Twitter? Twitter is a site that lets users exchange 140-character messages similar to texting. But instead of sending a message to just one person, others can see these messages, and search for terms contained in these messages. This facilitates one-to-one or one-to-many communication.

13. Company sharing news Customer talking about product Person acknowledging a mention Person sharing advice Person sharing news

15. Facebook! Facebook is a social networking site that allows users to connect with each other and also create and exchange content. Most social networking sites allow users to share content via text, video, and even pictures and audio files. Many users use social networking sites to ‘document their lives’ and to keep up with friends/family.

17. Question: Which tool is the best? Answer: Don’t focus on the tools, focus on the connections that the tools help facilitate.

19. I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager

20. 18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%

21. So how can you use social media to better connect with your customers?

22. You need a roadmap to guide your efforts http://www.flickr.com/photos/indieman/

23. 3 Questions To Ask When Creating a Social Media Strategy

24. 1 – What are your goals? http://www.flickr.com/photos/53370644@N06/

27. What are customers saying about you online?

28. Monitoring Can Give Customer Insights

30. Free Monitoring Tools

31. Google Blog Search

32. Twitter Search

33. Monitter

34. Social Mention

35. But what if no one is talking about us online?

37. Wait…how do we know if it’s working?

38. Remember your goal? http://www.flickr.com/photos/53370644@N06/

42. Establish a baseline for your metrics! Before launching Blog After launching blog Now you can show how traffic increased after the blog was launched

43. Does the boss care? We’re getting 5 comments a post! And 10 more Twitter followers! The boss will love this! Not unless he understands the business value of those comments and followers!

45. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier