How are you going to sell your product? Learn the principles of “selling value” to your customers, with a special emphasis on the challenges of sales for technology start-ups. Get tips for dealing with stakeholders and distributors and learn how to manage risks and problems. Get practical tips for making sales calls, including how to successfully close a sale and follow-up with potential customers. This lecture will cover: - Choosing the right sales tactics - CRM - Networking best practices - Cold calling strategy - Social media for sales - Sending emails that get responses - Planning for great meetings