Presentation about Japan Quakes Survival Strategies group at NCC 2011 on 04/16/2011.

1. Japan Quake
Survival Strategies
For the Next Context Conference 2011
Lightning Talk

2. On 3/11, at a
client's office
in Shinjuku,
the quake hit
and with
1000s of
other I
walked 4
hours home
to Kichijoji

3. Facebook on
my iPhone
was the only
way I could
communicate
with my wife
and friends

5. 20

6. 780

7. 1,238
Quake preparedness, expert advice, causes,
alternative news, tools, debates, new friends

8. Where to buy gas, toilet
paper and water?

11. https://www.facebook.com/home.php?
sk=group_187166687991576
Japan Quake Survival Strategies
Facebook.com/Lance.Shields
Social strategist at MRM Japan

13. Japan Quake
Survival Strategies
For the Next Context Conference 2011
Un-Conference Session

14. Japan Quake
Survival Strategies
For the Next Context Conference 2011
Un-Conference Session
Lightning Talk Review

15. Japan Quake Survival Strategies • NCC2011
Un-Conference Session
Key Learnings
• Multiple Admins
• Group Growth via influence & networks - people, resources, new info
supporting both topic conversations and introducing new topics
• Expertise raised credibility and conversation quality levels
• Self-moderating - intelligent, engaged members
• Shifting topic focus with time since 3.11 but wide coverage of interesting &
important topics
- Survival, radiation, water, nuclear, social & humanistic
• Resources to fund raising but no obnoxious promotions
• High activity levels across most topics
• Highly opinionated people eventually left or faded into background
• Conflict resolution in the background
• Facebook Groups technical limitations

16. Japan Quake Survival Strategies • NCC2011
Un-Conference Session
Next Steps
• Rethink group vision
• Solicit feedback from current & some former members
• Continue moderation
• Reduce Admins
• Organize resources & post links
• Other?

17. Japan Quake Survival Strategies • NCC2011
Un-Conference Session
Thank You!
Please connect with us at:
Facebook.com/Lance.Shields
Social Strategist at MRM Japan
Facebook.com/deanfujii
Digital Strategist at MRM Japan